Management 2019 Introductory Call Wednesday 28 August, 9am GMT - - PowerPoint PPT Presentation

A Review of Current Best Practices in in Category Management 2019

Introductory Call Wednesday 28 August, 9am GMT Please set your mic to “Mute” Declan Carolan Co-Chair ECR Community

Agenda

• Overview of who’s on the call
• Setting the scene – why now, why

should companies participate etc.

• Objective of Review
• Scope of the Review
• Proposed Template for Review &

Examples

• Next Steps and Timeline
• Feedback and Discussion
• AOB

Attendee List

1.Declan Carolan, ECR Ireland 2.Ché McGann, ECR Community 3.Sinead Conmy, Diageo 4.Geraldine Finnegan, Boyne Valley 5.Paul Corcoran, Musgrave Retail Partners 6.Sarah Kearns, Green Isle 7.Aikaterini Troupaki, Coca Cola Hellenic 8.Patricia Garry, Unilever 9.Felix Oster, GSK 10.Gerry Byrne, Shelfstock 11.Stratigoula Vamvali, Henkel 12.Emilie Chalvignac, ECR France 13.Francoise Acca, ECR France 14.Colm Rooney, Shopper Intelligence 15.Claudio Czapski, ECR Brazil 16.Lubov Kelbakh, Mania 17.Ekaterina Litvinenko, ECR Russia 18.Nguyễn Hằng Nga, ECR Vietnam 19.Teresa Mischek-Moritz, ECR Austria 20.Zoe Tsagrassoulis, ECR Greece 21.Akram Roziyev, ECR Kazakhstan 22.Carter Yao, ECR China 23.Luc Demeulenaere, Shopting Apologies – Dr. Brian Harris

Setting the Scene Why now?

What are the factors that make 2019 an ideal time to conduct such a review?

• Category management is a chosen

focus area for ECR Community in 2019/2020

• 8 years since the publication of the

ECR Consumer and Shopper Journey Framework HERE

• Growth of technology, online retailing

& changing shopping patterns requires new Cat Man techniques and processes

Setting the Scene Why participate?

• Highlight your company’s credentials &

expertise within Category Management.

• Promote business development
• pportunities with trading partners.
• Contribute to the global development

& progression of Category Management.

• Network & interact with the leading

global exponents of CatMan during preparatory Conference Calls.

• Gain global exposure.

A rising tide lifts all boats

Objective of f this is Review

Showcase

Showcase modern Cat Man techniques and technologies

Identify and share

Identify and share global Cat Man best practice

Create

Create a reference guide for Cat Man practitioners

Chart

Chart the development of Cat Man and how it integrates with a holistic approach to joint business planning and serving the shoppers needs

Proposed Format of f this Review

Showcase global best practice in Cat Man in the following format

• 1. Insights

Hear from leading experts on the evolution

• f Cat Man and the latest trends in

consumer and shopper insights, new ways of collaborating, new processes and formats.

• 2. Action

Case studies from retailers and manufacturers on recent Cat Man projects

• 3. Technology

Case studies illustrating how certain technologies have been used to advance Category Management e.g. shopper data, shopper insights, AI, apps, planogram development.

Possible Template

Based on the Consumer Goods Forum Food Waste Booklet - https://www.theconsumergoodsforum.com/wp- content/uploads/2017/10/Environmental- Sustainability-Food-Waste-Booklet-2018.pdf Examples to follow…

Next Steps

Action Deadline Responsibility Provide initial feedback and suggestions of who else should be involved End of Aug 2019 Stakeholders Submission of expressions of interest End of Sept 2019 Stakeholders Agree format and template of submission End of Oct 2019 Steering Committee Make Go/No Go decision on review End of Oct 2019 Steering Committee Submit final case study in agreed template End of Nov 2019 Stakeholders Draft review document End of Jan 2020 Steering Committee Publish document March 2020 Steering Committee

Feedback and Discussion AOB