A Review of Current Best Practices in in Category Management 2019 Introductory Call Wednesday 28 August, 9am GMT Please set your mic to “Mute” Declan Carolan Co-Chair ECR Community
• Overview of who’s on the call • Setting the scene – why now, why should companies participate etc. • Objective of Review • Scope of the Review Agenda • Proposed Template for Review & Examples • Next Steps and Timeline • Feedback and Discussion • AOB
Attendee List 1.Declan Carolan, ECR Ireland 13.Francoise Acca, ECR France 2.Ché McGann, ECR Community 14.Colm Rooney, Shopper Intelligence 3.Sinead Conmy, Diageo 15.Claudio Czapski, ECR Brazil 4.Geraldine Finnegan, Boyne Valley 16.Lubov Kelbakh, Mania 5.Paul Corcoran, Musgrave Retail Partners 17.Ekaterina Litvinenko, ECR Russia 6.Sarah Kearns, Green Isle 18. Nguyễn Hằng Nga, ECR Vietnam 7.Aikaterini Troupaki, Coca Cola Hellenic 19.Teresa Mischek-Moritz, ECR Austria 8.Patricia Garry, Unilever 20.Zoe Tsagrassoulis, ECR Greece 9.Felix Oster, GSK 21.Akram Roziyev, ECR Kazakhstan 10.Gerry Byrne, Shelfstock 22.Carter Yao, ECR China 11.Stratigoula Vamvali, Henkel 23.Luc Demeulenaere, Shopting 12.Emilie Chalvignac, ECR France Apologies – Dr. Brian Harris
What are the factors that make 2019 an ideal time to conduct such a review? • Category management is a chosen focus area for ECR Community in 2019/2020 Setting the Scene • 8 years since the publication of the ECR Consumer and Shopper Journey Why now? Framework HERE • Growth of technology, online retailing & changing shopping patterns requires new Cat Man techniques and processes
• Highlight your company’s credentials & expertise within Category Management. • Promote business development opportunities with trading partners. Setting the Scene • Contribute to the global development & progression of Category Why participate? Management. • Network & interact with the leading global exponents of CatMan during preparatory Conference Calls. A rising tide • Gain global exposure. lifts all boats
Chart the development of Cat Man and how it integrates with a holistic approach to joint Chart business planning and serving the shoppers needs Create a reference guide for Cat Man Create practitioners Objective of f this is Review Identify Identify and share global Cat Man best and share practice Showcase modern Cat Man techniques and Showcase technologies
Showcase global best practice in Cat Man in the following format 1. Insights Hear from leading experts on the evolution of Cat Man and the latest trends in Proposed consumer and shopper insights, new ways of collaborating, new processes and formats. Format of f this 2. Action Case studies from retailers and Review manufacturers on recent Cat Man projects 3. Technology Case studies illustrating how certain technologies have been used to advance Category Management e.g. shopper data, shopper insights, AI, apps, planogram development.
Based on the Consumer Goods Forum Food Waste Booklet - https://www.theconsumergoodsforum.com/wp- Possible content/uploads/2017/10/Environmental- Sustainability-Food-Waste-Booklet-2018.pdf Template Examples to follow…
Action Deadline Responsibility Provide initial feedback and End of Aug 2019 Stakeholders suggestions of who else should be involved Submission of expressions of End of Sept 2019 Stakeholders interest Agree format and template of End of Oct 2019 Steering submission Committee Next Steps Make Go/No Go decision on review End of Oct 2019 Steering Committee Submit final case study in agreed End of Nov 2019 Stakeholders template Draft review document End of Jan 2020 Steering Committee Publish document March 2020 Steering Committee
Feedback and Discussion AOB
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