Making Your Business Accessible Presented by GIOVANNA LEVER & - - PowerPoint PPT Presentation

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Sep 01, 2022 8 likes •230 views

BUSINESS FUTURE PROOF SERIES Making Your Business Accessible Presented by GIOVANNA LEVER & Delivered on behalf of: JACKIE HICKS LETS BREAK IT DOWN Today we will discuss: 1. What does accessibility and accessible business mean

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Making Your Business Accessible

Presented by

GIOVANNA LEVER & JACKIE HICKS

BUSINESS FUTURE PROOF SERIES

Delivered on behalf of:

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LET’S BREAK IT DOWN

Today we will discuss: 1. What does accessibility and accessible business mean 2. Why it’s important and what’s the

pportunity for you as a business

3. What does the accessible customer need 4. Who’s doing it well 5. What you can do to be accessible ready

NOT A NICHE SECTOR

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ACCESSIBILITY AND ACCESSIBLE BUSINESS

OUR DEFINITION

“Ensuring businesses and the services they provide, infrastructure, public spaces, accommodation, and transport modes are accessible for all, especially for people with disability.”

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WHY IT’S IMPORTANT AND WHAT’S THE

OPPORTUNITY

FOR YOU AS A BUSINESS

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Image credit: Big Kiss Travel

WHY IT’S IMPORTANT TO YOU?

WORTH MORE THAN THE INBOUND CHINESE MARKET (2018).

$10.8 billion (and that’s just tourism).

8.2 million overnight trips. $1.4 billion day trips. $2.8 billion on inbound travel. $6.6 billion overnight trips.

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Loyalty
Revenue
Positive word of mouth

THE OPPORTUNITY FOR YOU AS A BUSINESS!

NEW CUSTOMERS LOYAL CUSTOMERS

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WHAT DOES THE

ACCESSIBLE CUSTOMER

NEED

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Image credit: Big Kiss Travel

It’s important to think of accessible customers beyond their mobility and focus on their ability .

THE SAME AS EVERY CUSTOMER… EXCEPTIONAL CUSTOMER SERVICE & EXPERIENCES

WHAT DOES THE ACCESSIBLE CUSTOMER NEED?

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WHO’S DOING IT WELL

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NATIONAL PARKS - TRAIL RIDER

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BRIOMETRIX

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TRAVEL WITHOUT LIMITS

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WHAT CAN YOU DO TO BE

ACCESSIBLE FRIENDLY

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WHAT CAN YOU DO?

BUSINESS EXPERIENCE

COMMUNICATION

Consult
Inspire and Educate
Collaborate
Promote
Build

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ACCESSIBLE BUSINESS CHECKLIST

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WHAT YOU CAN DO TODAY!

Plan your retail space with wide
pen areas and keep entryways

clear and easy to navigate.

Mark any corners, steps or edges

with high visibility paint, tape or signage.

Keep surfaces and your premise well

maintained.

Be open to service animals in your

business.

Reduce loud music or background

noise in your business.

Maintain adequate lighting levels

throughout premises.

Create an accessible office space by

looking at your hiring processes.

Be open to suggestions and consider

feedback meaningfully.

Stay educated and talk to people

with disabilities.

Train your staff with disability

sensitivity training.

Adding descriptive alternative text

to images can make your content accessible.

Include closed captioning in your

videos.

Check your website and make sure

your information is accurate. If you have amenities, services or facilities at your premise - tell people about it!

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LET’S RECAP

It doesn’t have to be scary or daunting, start with small steps

and actions.

Educate yourself, and others.
Ignorance is not an excuse.
Encourage others to think about accessibility.

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RESOURCES & TOOLS

VIDEO RECORDING PRESENTATION SLIDES ACCESSIBLE TOURISM DISCUSSION PAPER HOW ACCESSIBLE IS YOUR BUSINESS CHECKLIST

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Q&A

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Jackie Hicks

P - 0424 001 240 E - jackie@sparrowly.com W - sparrowly.com

Giovanna Lever

P - 0412 664 355 E - giovanna@sparrowly.com W - sparrowly.com

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Webinar Series Recap

1. Marketing Fundamentals
2. Building Your Business Digital Footprint
3. Business Planning Fundamentals
4. Know Your Numbers: Part One
5. Know Your Numbers: Part Two
6. Making Your Business Accessible