MAJOR RECRUITMENT AND RETENTION BARBARA H. CARTLEDGE, ASSISTANT - - PowerPoint PPT Presentation

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MAJOR RECRUITMENT AND RETENTION BARBARA H. CARTLEDGE, ASSISTANT - - PowerPoint PPT Presentation

Jun 02, 2023 216 likes •383 views

BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND RETENTION BARBARA H. CARTLEDGE, ASSISTANT DEAN OF ACADEMIC PROGRAMS BROCK SCHOOL OF BUSINESS (BSOB) - SAMFORD UNIVERSITY Established in 1965 and named in 2007 for Harry B. Brock, Jr.

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BROCK SCHOOL OF BUSINESS MAJOR RECRUITMENT AND RETENTION

BARBARA H. CARTLEDGE, ASSISTANT DEAN OF ACADEMIC PROGRAMS

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BROCK SCHOOL OF BUSINESS (BSOB) - SAMFORD UNIVERSITY

  • Established in 1965 and named in 2007 for Harry B. Brock, Jr.
  • Enrollment of approximately 800

graduate – 160 undergraduate - 620

  • 26 full-time faculty
  • 7 undergraduate majors, 3 concentrations, 5 minors
  • 2 graduate degrees
  • 90% undergraduate students complete academic internship
  • 92% undergraduate students placed 6 months after graduation
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FUNDING SOURCES FOR BSOB & SAMFORD

  • 1. TUITION

[2016-2017 TUITION AND FEES - $29,402] Increase tuition through enrollment: Recruitment of entering freshmen Retention of current students

  • 2. ENDOWMENT

$280M Increase endowment – capital campaign launched 11/12/2016

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BSOB UNDERGRADUATE ENROLLMENT – 5 YEAR CAGR – 9%

402 401 466 526 562 620

100 200 300 400 500 600 700

2011 2012 2013 2014 2015 2016

Enrollment

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SAMFORD UNIVERSITY - #1 RECRUITMENT TOOL

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BROCK SCHOOL OF BUSINESS – #2 RECRUITMENT TOOL

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RECRUITMENT EFFORTS

Admissions

  • Centralized admissions - Samford
  • Activities
  • 1. Preview days – senior and junior
  • 2. Regional counselor visits
  • 3. Admitted student day
  • 4. NACAC
  • 5. Automated letters
  • 6. Scholarships

Admissions Campus & Classroom Visits Decision Faculty/ Student Calls

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RECRUITMENT EFFORTS

Campus and Classroom Visits

  • Coordinated with Office of Admissions
  • Activities
  • 1. Classroom visit
  • 2. Faculty visit
  • 3. Academic advisor meeting
  • 4. BSOB building tours
  • 5. High school finance academies

Admissions Campus & Classroom Visits Decision Faculty/ Student Calls

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RECRUITMENT EFFORTS

Faculty and Current Student Phone Calls

  • 1. Faculty calls to admitted students
  • 2. Current students call deposited

students

Admissions Campus & Classroom Visits Decision Faculty/ Student Calls

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RETENTION RATES

59 59 61 60 87 88 90 88 89 92 83 88

10 20 30 40 50 60 70 80 90 100

2013 2014 2015 2016

National Samford BSOB

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RETENTION – CO-CURRICULAR

Academic Advising

  • Individual advising throughout

each semester

  • 4 year academic goals planned

and monitored

Professional Development

  • Freshman year – resume
  • Sophomore year – major

exploration

  • Junior year – internship; PD
  • Senior year – career fairs; PD;

employment placement

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RETENTION - ACADEMIC

  • Faculty interaction & informal mentoring
  • Freshman year – first business class
  • Sophomore year – pre-business curriculum
  • Junior year – Rite of Passage annual event
  • Senior year – exit interviews
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BERKSHIRE HATHAWAY SHAREHOLDER MEETING OCTOBER 14, 2016

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FROM “START” TO “FINISH” – HIGH TOUCHES

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SUMMARY

  • 1. GOAL – INCREASE RECRUITMENT

Admissions Campus Visits Faculty and Student Calls

  • 2. GOAL – ENHANCE RETENTION

Co-curricular Academic

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QUESTIONS?