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MailPoet & Fundraising & Subscribers & You.
Lauren Irizarry, assistant director of digital communication UF Health Office of Development
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How UF Health Development uses MailPoet Fundraising Campaign Integration Helpful Tips
MailPoet & Fundraising & Subscribers & You. Lauren - - PowerPoint PPT Presentation
MailPoet & Fundraising & Subscribers & You. Lauren - - PowerPoint PPT Presentation
MailPoet & Fundraising & Subscribers & You. Lauren Irizarry, assistant director of digital communication UF Health Office of Development 1 How UF Health Development uses MailPoet 2 Fundraising Campaign Integration 3 Helpful
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UF Health Development + MailPoet
Campaign Monitor Blog
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Newsletters
52 newsletters Nine audience segments Five publications
About 80 percent of
- ur emails are
newsletters.
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Solicitations
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Miscellaneous
College of Medicine scholarship surveys Lapsed donor campaigns Event reminders
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Fundraising Campaign Integration
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A Process
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Goals Segmentation Customization Deployment Measurement
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2
Segmentation
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3
Customization
Using merge tags
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5
Measurement
MailPoet native analytics
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Helpful Tips
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Mobile First
HTML Source Editor Good text-to-image ratio Alt-text Brief
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Outside
Blank fields as spacer Custom header images Custom layouts
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Data Management
Clean those lists Develop standard naming conventions Upload lists only using need-to-know data
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Subscribers
If in doubt, don’t Subscribers must be opted-in Ensure “Unsubscribe” option is enabled Unsubscribe > marked as spam
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Test like everyone’s watching
Send previews early and often View on multiple devices, browsers and readers Test links
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Write like no
- ne’s reading
Concise messaging Clear tone Avoid jargon Reflect goals Proofread
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