SLIDE 1
SILVER 2.009
MAGNETAR
Easy-Release Magnetic Pedal System for Cycling
1
MAGNETAR
SILVER 2.009
Product Vision
2
MAGNETAR Cleat Insert Pedal Generator
MAGNETAR Easy-Release Magnetic Pedal System for Cycling 2.009 - - PowerPoint PPT Presentation
MAGNETAR Easy-Release Magnetic Pedal System for Cycling 2.009 - - PowerPoint PPT Presentation
MAGNETAR MAGNETAR Easy-Release Magnetic Pedal System for Cycling 2.009 SILVER 1 MAGNETAR Product Vision Cleat Insert Generator Pedal 2.009 SILVER 2 MAGNETAR Product Vision 2.009 SILVER 3 MAGNETAR The Problem: Traditional
SLIDE 2
SLIDE 3
SILVER 2.009
Product Vision
3
MAGNETAR
SLIDE 4
SILVER 2.009
The Problem: Traditional clipless pedal systems are difficult to learn and can cause injury
4
MAGNETAR
SLIDE 5
SILVER 2.009
Market
$200 million on utility bicycle equipment
5
MAGNETAR
Shimano
Cost: $50 Holding Force: mechanical Weight: 350 g Easy Out: No
Maglock
Cost: $100 Holding Force: magnetic 30 lb. Weight: 974 g Easy Out: Yes
Magnetar
Proposed Cost: $75-100 Holding Force: 40 lb. Weight: <1000 g Easy In/Out: Yes
SLIDE 6
SILVER 2.009
Product Contract
6
MAGNETAR
Customer Need Product Attribute Metric Engineering Specification Maintains Sufficient Cleat-Pedal Contact Holding Force lbs > 40 No Charging Needed Electromagnet Power Requirement watts < 5 Easy Clip In & Out Time to Release seconds < 1 Minimal Additional Weight Weight grams <1000 Walkable Cleats Recessed Form Factor binary yes
SLIDE 7
SILVER 2.009
Key Risks
7
MAGNETAR
Customer Need Product Attribute Metric Engineering Specification Maintains Sufficient Cleat-Pedal Contact Holding Force lbs > 40 No Charging Needed Electromagnet Power Requirement watts < 5 Easy Clip In & Out Time to Release seconds < 1 Minimal Additional Weight Weight grams < 1000 Walkable Cleats Recessed Form Factor binary yes
SLIDE 8
SILVER 2.009
Testing: Holding Force (> 40 lbs.)
8
MAGNETAR
Results
- Avg. of 47.5 lbs.
SLIDE 9
SILVER 2.009
Testing: Power Requirement (<5 W)
9
MAGNETAR
Results
- 2.5 W generated
- 35 lb holding force
when pedal-powered
SLIDE 10
SILVER 2.009
Testing: Release Time (<1 sec)
10
MAGNETAR Results
- Braking- 1 sec delay
SLIDE 11
SILVER 2.009
Findings & Next Steps
- Force: Sufficient holding forces from
50 g electromagnet
- Power: Sufficient power available
- Release: 1 second delay
11
MAGNETAR