MAGNETAR MAGNETAR Easy-Release Magnetic Pedal System for Cycling 2.009 SILVER 1
MAGNETAR Product Vision Cleat Insert Generator Pedal 2.009 SILVER 2
MAGNETAR Product Vision 2.009 SILVER 3
MAGNETAR The Problem: Traditional clipless pedal systems are difficult to learn and can cause injury 2.009 SILVER 4
MAGNETAR Market $200 million on utility bicycle equipment Shimano Maglock Magnetar Cost: $50 Cost: $100 Proposed Cost: $75-100 Holding Force: mechanical Holding Force: magnetic 30 lb. Holding Force: 40 lb. Weight: 350 g Weight: 974 g Weight: <1000 g Easy Out: No Easy Out: Yes Easy In/Out: Yes 2.009 SILVER 5
MAGNETAR Product Contract Customer Need Product Attribute Metric Engineering Specification Maintains Sufficient Cleat-Pedal Holding Force lbs > 40 Contact No Charging Needed Electromagnet Power watts < 5 Requirement Easy Clip In & Out Time to Release seconds < 1 Minimal Additional Weight Weight grams <1000 Walkable Cleats Recessed Form Factor binary yes 2.009 SILVER 6
MAGNETAR Key Risks Customer Need Product Attribute Metric Engineering Specification Maintains Sufficient Cleat-Pedal Holding Force lbs > 40 Contact No Charging Needed Electromagnet Power watts < 5 Requirement Easy Clip In & Out Time to Release seconds < 1 Minimal Additional Weight Weight grams < 1000 Walkable Cleats Recessed Form Factor binary yes 2.009 SILVER 7
MAGNETAR Testing: Holding Force (> 40 lbs.) Results ● Avg. of 47.5 lbs. 2.009 SILVER 8
MAGNETAR Testing: Power Requirement (<5 W) Results ● 2.5 W generated ● 35 lb holding force when pedal-powered 2.009 SILVER 9
MAGNETAR Testing: Release Time (< 1 sec) Results ● Braking- 1 sec delay 2.009 SILVER 10
MAGNETAR Findings & Next Steps • Force: Sufficient holding forces from 50 g electromagnet • Power: Sufficient power available • Release : 1 second delay 2.009 SILVER 11
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