M kies Cornell DRI New Product Competition Team: Dongjun Zhao - - PowerPoint PPT Presentation

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Cornell DRI New Product Competition Team: Dongjun Zhao (Captain) Chris Aurand (Captain) Jihun Kang Donghao Wang Tzu-Iuan (Nancy) Chen Yumin Xu Team Advisor:

• Dr. Carmen Moraru

May 12, 2014

Target Market: Active Baby Boomers

• Aging population: stay fit and active
• Health concerns

– Loss of muscle mass – Bone health [1,2]

• What diet are they looking for?

– High protein – High calcium [3]

Product concept survey:

• Indicates freshness, wholesomeness,

convenience, and sounds healthy and nutritious

Females 14 Males 11

[1] GFK Future of Dairy DMI Custom, 2012 [2] “Protein and Healthy Aging”, Innovation Center for U.S. Dairy [3] “Opportunities for Aging Adults and Dairy”, Dairy Research Institute

Product Description

• Refrigerated, ready to eat,

high protein, sweet and savory soft cookie sandwich

• Snack or appetizer
• Each serving: 2 cookie

sandwiches

• Excellent source of dairy

protein and calcium

Sensory Taste Test

• 15 active baby boomers
• 7 point Just About Right (JAR) scale (4 being JAR)
• Final product formulation was modified accordingly

Dough

• Acid whey (liquid)
• Micellar casein
• Whole wheat flour
• Unsalted butter
• Sweet whey protein powder
• Salt
• Potassium sorbate

Filling

• Finely shredded Mozzarella

cheese

• Ricotta cheese
• Confectioners sugar
• Sweetened dried cranberry
• Water
• Potassium sorbate

Cranberry Mookies are made from 78% dairy ingredients (before baking)!

Process of Making Cranberry Mookies

Ingredient receiving and storage Ingredient weighing Making Filling:

Finely shredded mozzarella cheese, ricotta cheese, confectioners sugar, sweetened dried cranberry, potassium sorbate and water

Wet ingredients:

Liquid acid whey

Dry ingredients blending:

Micellar casein, whole wheat flour, unsalted butter, sweet whey protein powder, salt and potassium sorbate

Cookie forming Dough forming Baking at 350°F for 6min (CCP1) Packaging (CCP2) Sandwiching

Product Safety

• HACCP Plan Implemented

–Certified raw ingredients: Certificate of Analysis –Critical Control Points (CCP)

• CCP1 - Baking (microbiological hazard)

– 350°F for 6 minutes, internal temperature of cookie > 185°F

• CCP2 - Packaging (physical hazard)

– Metal detector

Shelf Life Study

• Intrinsic product factors

– pH 5.63, aw 0.957

• Has 4 week shelf life under refrigerated

temperature (4°C)

• Microbial quality

– Yeast and mold counts – Aerobic counts

Shelf Life Study

• Sensory acceptability

– 9 point hedonic scale for overall appearance, texture and flavor (6 being like slightly) – 6 point hedonic scale for off-odor and off-flavor (3 being slight off-

• dor or off-flavor)
• No changes in product acceptability

Profitability

• Category: healthy cookies and cookie bar

– $909 million in 2012 with an average annual growth

• f 20% [4]
• Retail price: $2.74 / pack (12 cookie sandwiches)
• Break even point in the 1st year

– Projected market share of 0.5% ($4.55 million) – Projected annual production: 1.66 Million packages – Initial capital investment: $2 Million

• Future growth

– Line extension: other fruit flavors, i.e. Blueberry Mookies, Raisin Mookies

[4] Cookies and Cookies Bars-U.S. 2013. Mintel Group, Ltd

Challenges Overcame

• Balancing nutrition with taste and texture

– 78% dairy ingredient before baking – 20% daily value of protein and 24% daily recommended amount of calcium – Micellar casein, a good protein source, provides a soft cookie texture – Acid whey, a byproduct, to hydrate cookie dough

• Creating a multi-occasional product

– Maintaining product structure under refrigerated and warmed conditions – Blend mozzarella & ricotta cheese to attain proper meltability when microwave heated

Cranberry M kies

Nutrition:

High protein and calcium

Sustainability:

Acid whey

Ingredient functionality:

Micellar casein

Versatility:

Choice of refrigerated or warm

Faculty, staff, and students from the Department

• f Food Science!
• Dr. Robin Dando
• Dr. Olga Padilla-Zakour
• Dr. Randy Worobo
• Dr. Alicia Orta-Ramirez

Aaron Jacobsen

Acknowledgement

Thank You!

Questions?

• Excellent Source of Dairy Protein (10g per serving)
• Excellent Source of Calcium (240 mg per serving)

Net Weight 7.6 oz (216g) Refrigerated Sweet and Savory Sandwich Cookies Ready to Eat or Warm Up For A Delicious Treat!

M kies