Low retent ntion on of CU U auto loan n pr pre-ap approv ovals - - PowerPoint PPT Presentation

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That’s simple . . .

cu cuau autocou coupon pon!

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nt to be appl plied ed against nst exist sting ng CU rates es 10% savi vings ngs on next t servi vice, part rts s or acce cess ssori

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• n At

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 Auto

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• ws

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 Mark rketin ting

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 Dat ata a Minin ing

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s from their eir exist sting g member ers s Exist sting: g: requir uires es a signi gnificant ant amount nt of resourc sources s with th low w succ cces ess s rate e CUAC: limited ed amo mount nt of staff and ma market eting g effort

• rt with

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 Value lue To CU Membership bership

Exist sting: majori

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an promot

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s are e of little tle value e to member ers s CUAC: tangi gibl ble e savin vings gs that at are e extr trem emel ely y valuabl able e and highl ghly sought ght after er Exist sting: g: to rec eceive eive premi emium um pricing ng requir uires s bundling ng of CU product ucts/se servi vices ces CUAC: acquir uiring g coupon pon disc scoun

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t is simple ple and free ee of char arge ge to member er Exist sting: g: contact ct with th member er is prac actica cally y non-exist stent ent after er financin ancing g proc

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s CU to remai ain rel elev evant ant throu

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―More and more consumers are making digital coupons a part of their shopping routine, accessing them across the entire digital domain— including the Web, in social media, with consumer electronics, via their mobile phones, etc. At the same time, brand marketers are increasingly engaging with consumers via digital offers, wanting to influence shoppers throughout their path to purchase.‖ ―With the continuing weakened economy, growing online and mobile access by consumers, an increasingly deals-oriented society and rising food prices, we expect consumers will increasingly look to digital coupons as an effective means to cut costs and save money.‖

source: Steven Boal, CEO of Coupons.com Incorporated; retailsales.com – ―Even After Recession, Shoppers Still Love Coupons‖ (3/22/11)

 Consume mers rs who are decid iding ing which ch deale lersh rship ip to shop at said id price ce (78%) %) and trust (70%) %) were their ir most import rtant nt fa fact

• ctors. (1)

)

 In 2012, 92.5 5 million ion consume mers rs used online e coupo pons ns and d code

• des. That’s 10.6% higher

r than n the 83.6 6 millio ion n consume mers rs who had redeemed ed the coupo pons ns and codes es by by the end of 2010. (2)  78.3% 3% of consume mers rs reported ed using g coupo pons ns regularl larly y in 2010, up 14.7% 7% from pre-rece ecession levels ls (2)  Overall all coupo pon redempt ptio ion n grew 3.1%, %, to 3.3 billi lion n dollar ars in 2010. (2)  96.8 millio ion n adult lt Inter ernet net users will ll use online ne coupo pons ns in 2013. (2)  The consum umer er who print nts digit ital al coupo pons ns has an averag age household ld income of $105,000 000, a 26% higher er income level l than n the U.S. averag

• age. (3)

3) (1) source: TrueCar, Inc. buying behavior study (Feb’11) (2) ) source: eMarketer.com (3) ) source: Experian

“cuautocoupon is an effective loan generating tool. This program saves our members money while providing us with real-time knowledge as to when our members are shopping for a car. This improves the opportunity for us to close more auto loans.”

• Bethpage FCU

“We are very pleased with the discount coupon that we are offering our members through

• cuautocoupon. This gives us a great tangible benefit to offer our 25,000 members. Not only

has it brought in new loan business, but it gives us an incentive that we can track on a daily basis.”

• Island FCU

“The Internet Coupon Program has been a great benefit to several hundred of our members by allowing them to save money in the car purchase process. It has also benefitted the Credit Union by alerting the lending area to which members are shopping for a car so that we can contact them to get a pre-approval and to assist in additional credit needs.”

• Nassau Financial FCU

“The internet coupon program has brought us a good amount of extra customers! Thanks to the credit unions and cuautocoupon!”

• Competition Toyota Scion of Middle Island

“cuautocoupon is the best marketing value for dealers by far. ”

• Herbee Dodge Chrysler Jeep

“The credit union internet coupon has worked wonders for our dealership. We have sold cars to more credit union members because of this promotion as well as the low financing rates and lease specials that the credit union’s offer. We are happy to be part of this program.”

• Paul Conte Chevrolet