SLIDE 1
Lorna Ross/ Group Director/ Fjord Dublin
1997 2008 2017s
Design is becoming increasingly complex.
1989
Lorna Ross/ Group Director/ Fjord Dublin 2017s 2008 Design is - - PowerPoint PPT Presentation
Lorna Ross/ Group Director/ Fjord Dublin 2017s 2008 Design is - - PowerPoint PPT Presentation
Lorna Ross/ Group Director/ Fjord Dublin 2017s 2008 Design is becoming increasingly complex. 1997 1989 Our seeing and thinking tools nave not changed in 30 years They are slow, do not scale and have bias built in. Design pornography
SLIDE 2
SLIDE 3
Our seeing and thinking tools nave not changed in 30 years They are slow, do not scale and have bias built in.
SLIDE 4
Design pornography… Beware the true but useless..…
SLIDE 5
Innovation dilemma;
It’s easier to describe a problem than to fix it.
SLIDE 6
Is it good design if you fry the plotter?
Selling design by the yard.
SLIDE 7
Architecture Communication design Design management Experience design Fashion design Game design Graphic design Information design
No one can do it alone...
Interaction design Interior design Motion graphic design Organization design Product design Process design Software design Visual design Project management Product management Account management Development Quality Assurance Business Design Strategy Mechanical engineering Theater production Data design Data science Data visualization VR/AR Artificial Intelligence Machine learning Analytics
A service design initiative typically involves multiple design disciplines
EQX 2017
SLIDE 8
Architecture Communication design Design management Experience design Fashion design Game design Graphic design Information design Interaction design Interior design Motion graphic design Organization design Product design Process design Software design Visual design Project management Product management Account management Development Quality Assurance Business Design Strategy Mechanical engineering Theater production Data design Data science Data visualization VR/AR Artificial Intelligence Machine learning Analytics
Similarly, the design of a signature living services also involves multiple disciplines
EQX 2017
No one can do it alone...
SLIDE 9
SLIDE 10
10
SLIDE 11
As we now re-designed for our digital service age, the design is largely about undoing the effects of the industrial era: Breaking down silos, flattening hierarchies, making
- rganizations more flexible, and
more human again.
SLIDE 12
FOUR STATES OF DIGITAL TRANSFORMATION
VOLATILITY
SOLID
Bricks and mortar incumbents
LIQUID
Media
GAS
OTT players and digital platform owners
PLASMA
Web disrupters
SLIDE 13
13 Where is design now?
Technology
SLIDE 14
14 Where is design now?
Tech changes fast. People do not.
Design is critical for unlocking technological potential
21 Where is design now?
SLIDE 15
Digital and physical experiences are fuseing...
EQX 2017
SLIDE 16
Cancer diagnostic errors: Human AI Human + AI
Combining artificial intelligence with a human pathologist can boost the accuracy of cancer diagnosis to nearly 100% accuracy.
Source: https://www.livescience.com/55145-ai-boosts-cancer-screen-accuracy.html via Daniela Rus MIT CSAIL
AI that amplify human capacity
Speed/precision/ confidence
3,5% 7% 0,5%
EQX 2017
SLIDE 17
Design With Data; design how data can be represented and understood Design For Data; data drives the thing you design Design By Data; use data to inform the design
SLIDE 18
Data + Design
Livin g Servi ces
Data Scientist Approach Service Design Approach
Data Models Experience s User
SLIDE 19
19 Where is design now?
No wonder designers are hot in tech land
1 D E S I G N E R 2 5 D E V E L O P E RS 1 D E S I G N E R 7 2 D E V E L O P E R S 1 D E S I G N E R 1 1 D E V E L O P E RS 1 D E S I G N E R 9 D E V E L O P E RS 1 D E S I G N E R 8 D E V E L O P E RS 1 D E S I G N E R 8 D E V E L O P E RS 1 D E S I G N E R 3 D E V E L O P E RS ( M O B I L E ) 2 0 1 0 - 2 0 1 2 2 0 1 7
Source: Kleiner Perkins Internet Trends 2017
Designer to developer ratio:
+ 65% Y/Y
Facebook, Google and Amazon have collectively grown art and design headcount by 65% in the past year, and there’s much headroom to hire more.
Source: NEA Future of Design Survey 2016 22 Where is design now?
SLIDE 20
20 Where is design now?
The Human
SLIDE 21
21
Best customer journey map ever!
SLIDE 22
Time is the scarcest resource.
EQX 2017
SLIDE 23
People are letting go…
In the Attention Economy, the most valued designs are those that save time and effort.
SLIDE 24
Discrete touchpoints will not exist and control is no longer key.
Trust is the new battleground.
SLIDE 25
Social cooling…
SLIDE 26
Post Human; Cyberpsychology
As we merge with our tools from the inside out, will we no longer be in a state of ‘human being’?
SLIDE 27
SLIDE 28
Lorna.ross@fjordnet.com
end
SLIDE 29
29 Where is design now?
People are Mysterious...
SLIDE 30