LOCATION WEST MIDLANDS PROJECT AIMS Product development To - - PowerPoint PPT Presentation

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Jul 14, 2023 123 likes •224 views

LOCATION WEST MIDLANDS PROJECT AIMS Product development To increase bookable, commissionable product along the intuitive routes created by the waterways, creating unique, memorable English holidays which encourage repeat visits Market

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LOCATION

WEST MIDLANDS

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Product development

To increase bookable, commissionable product along the intuitive routes created by the waterways, creating unique, memorable English holidays which encourage repeat visits

Market development

To increase the knowledge of, and propensity to visit to ‘the Heart of England’ through the travel trade supply chain

Economic impact

Using the waterways as the hook to increase the volume and value of visits across the seasons with Birmingham as the international gateway, feeding visitors out across the region

PROJECT AIMS

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Canal boating holidays (Great British Boating) Gentle adventure holidays (walk/cycle) Waterside city breaks (Cultural Destinations)

PRODUCT OFFER

3 PILLARS

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The heart of England

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MESSAGING

Canal boating holidays Gentle adventure holidays Waterside city breaks “YOUR ADVENTURE IS OUT THERE” “BORN TO ROAM” “ESCAPE TO THE CITY”

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PARTNER & TRADE WEBSITE

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Theatres Accommodation Museums & Galleries Walking/Cycling Food & Drink Gardens Shopping Arts & Culture

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ROUTES TO MARKET

Canal boating holidays

(Great British Boating)

Gentle adventure holidays

(Walking/Cycling)

Waterside city breaks

(Cultural Destinations)

B2C website
Through agents /
perators in-market
Packaged through

UK based DMC’s / ground handlers

Extender offer to
ther products
Inspirational piece

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