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LivingKitchen China / CIKB Powered by: Die Muttermesse The - - PowerPoint PPT Presentation

LivingKitchen China / CIKB Powered by: Die Muttermesse The international kitchen show LivingKitchen Page 1 22. 24. Oktober 2017, National Exhibition and Convention Centre (Shanghai) LivingKitchen China/ CIKB Shanghai, 22.-24.10.2017


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Die Muttermesse LivingKitchen

The international kitchen show

LivingKitchen China / CIKB

  • 22. – 24. Oktober 2017, National Exhibition and Convention Centre (Shanghai)

Powered by:

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LivingKitchen China/ CIKB

Shanghai, 22.-24.10.2017

THE fair for the best kitchens worldwide

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Exhibitors

  • 192 exhibitors on 27,000 m²
  • A plus from over 23 % (compared to 2015)

Visitors

  • Over 23.000 visitors from 26 countries
  • 33 % increase (compared to 2015)

CIKB 2016

Review

Supporting program

  • Around 53 activities / events on the fair

Successful debut of German Pavilion

  • Very attractive conditions due to support of

Federal Ministry Close cooperation with partner

  • Strong support and intensive

collaboration by „Arbeitsgemeinschaft Die Moderne Küche e.V. (AMK)“

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New brand

  • LivingKitchen China / CIKB

– The satellite event of LivingKitchen

  • Optimal promotion of the mother event

LivingKitchen in China

Further development of the concept

  • Target: The trade fair for the best kitchen worldwide
  • Strong focus on two new topics: Smart Home and

Kitchen Space Concept Design National Award &

Kitchen Industry Design Forum

  • Further development of visitor concept
  • Further development of cooperations and media

conception

LivingKitchen China / CIKB 2017

Outlook

German Pavilion:

  • Possibility to take place within the German Pavilion with

attractive conditions due to support of Federal Ministry  with stand contruction: EUR 150/m² (Minimum: 9 m²)  raw space: EUR 140/m² (Minimum: 50 m²)

Numerous events on the fair (e.g.)

  • Summit & Forum
  • Matchmaking
  • Delegation Tours
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LivingKitchen China / CIKB 2017

Acquisition Status

International Exhibitors

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

Big interest, but not yet confirmed

✓ ✓ ✓ ✓ ✓ ✓ ✓

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LivingKitchen China / CIKB 2017

Acquisition Status

International Exhibitors

✓ ✓ ✓ ✓ ✓

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LivingKitchen China / CIKB 2017

Acquisition Status

Extract National Exhibitors

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

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Main Entrance

LivingKitchen China / CIKB 2017

Location International Exhibitors

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LivingKitchen China / CIKB 2017

Supporting Program

Planned events in advance and during the event

  • Press Meeting
  • The 5th China Kitchen Industrial Development Forum &

Sino–German Modern Kitchen Industry Summit

  • LivingKitchen China / CIKB & AMK Welcome Dinner
  • LivingKitchen China / CIKB Opening Ceremony
  • LivingKitchen China / CIKB & CIHS Welcome Reception

(with IHA Congress Welcome Dinner)

  • Kitchen Industry Design Forum
  • Welcome Reception and Kitchen Space Concept Design

National Award

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LivingKitchen China / CIKB 2017

Visitor Promotion Activities

Measurements Visitor Promotion

  • Kitchen Space Concept Design National Award &

Kitchen Industry Design Forum

  • Smart Home
  • Cooperations with universities and students
  • Outdoor advertisement on more prominent spots
  • Better visitor guidance on fairground
  • Use of hot spots in Shanghai (railway stations etc.)
  • More guided tours with real estate buyer &

developers

  • Better involvement of the exhibiting companies in

the invitation procedure

  • Targeted addressing of trade visitors with

cooperation partners

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LivingKitchen China / CIKB 2017

ID/Architect Mobilization Program

  • Strategy: to position LivingKitchen China/CIKB as the THE most important and specialized tradeshow in China

for the high-end kitchen and lifestyle topics among the interior design/architect/decoration company circle across the country

  • Concept:

✓ Create a three-year-program as the “Kitchen Space Concept Design National Award” ✓ Create a space onsite as the location for the yearly “Kitchen Industry Design Forum”

  • Target:

✓ Attract 500 ID/architect/decoration companies to attend the Award in 2017 ✓ Guarantee 200+ ID/architect/decoration companies to attend the forum in 2017 ✓ Estimated 1000+ visits from ID/architect/decoration companies to the 2017 exhibition

  • Partner: LUXE media and sponsor companies
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LivingKitchen China / CIKB 2017

ID/Architect Mobilization Program

Timeline Kitchen Space Concept Design National Award 2017

Sep 1st

  • Deadline of

application process

Jun 1st – Sep 1st

  • Online application process
  • Target: 500 design works
  • Sponsorship & naming right recruitment
  • Road Show (12 cities)
  • Media report

Sep 1st – 10th

  • Online Judgement

and Voting

Sep 10th – 20th

  • Expert Panel

Judgement

Oct 7th – 15th

  • Release the awarding results

Sep 20th – 25th

  • Judgement Score

Statistics

Oct 23rd

  • Onsite awarding

ceremony

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LivingKitchen China / CIKB 2017

ID/Architect Mobilization Program

  • Mr. Liang Jianguo
  • Mr. Shen Lidong
  • Mr. Chen Yaoguang
  • Chinese senior interior architect
  • One of the Chinese outstanding interior architects
  • Vice director of the China interior decoration

association design committee

  • Professor of the China central academy of fine arts
  • Professor of the China furnishings art lecturers
  • Works: e.g. International cooperation design works

as VERSACE show room, ARMANI show room, Germany furniture brand WALTER KNOLL exhibition hall (Won Gold Award of the 8th China International Interior Design Biennale)

  • Mr. Huang Zhida
  • Vice

president

  • f

Shanghai Modern Architectural Design (Group) Co., Ltd

  • Chinese senior interior architect
  • Vice

president

  • f

greater China

  • f

international design association

  • Vice president of the Chinese interior design
  • f architecture society
  • Executive director of the China building

decoration association

  • Professor of the Shanghai school of visual

arts of Fudan university

  • Award:

e.g. China Interior Design Outstanding Achievement Award

  • General

manager and creative director

  • f

Hangzhou Dianshang construction decoration design co., LTD.

  • Chinese senior interior architect
  • President of the Design committee of architectural

decoration industry association

  • f

Zhejiang province.

  • Member
  • f

the Chinese interior design

  • f

architecture society

  • Member
  • f

the China Building Decoration Association

  • Award: won seven times first prize of the Chinese

interior design competition

  • Interior Designer with own branch office offering

interior design and design supervision service for real estate developers, hospitality businesses, commercial investors, residential villas and public spaces at home and abroad

  • Works: commercial centers, hotels, luxury

clubhouses and entertainment space and uncountable numbers of celebrities’ private residences

  • Awards: Gold Key Award, APIDA Awards, Asian Most

Influential Design Award

Kitchen Space Concept Design National Award 2017 Judging Panel shows China and Germany Partnership

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LivingKitchen China / CIKB 2017

ID/Architect Mobilization Program

  • Mr. Sun Huafeng

Representative

  • f German

Architect (TBA) Representative

  • f AMK (TBA)

Representative of Koelnmesse (TBA)

  • Mr. Zhao Hu
  • General manager of Dinghe Building Decoration Design

Engineering Co., Ltd. In Henan province

  • Chinese senior interior architect
  • Vice president of China interior design institute (CIID)
  • Member of the China Building Decoration Association
  • Director of Asia Pacific Hotel Design Association (APHDA)
  • Member of the 10th "Hall of Fame“
  • Awards: e.g. China Architecture Design Award,

Top 10 designer of Asia-pacific hotel design

  • Media president of IN DESIGN
  • Executive

director

  • f

China interior design institute (CIID)

  • founded the first domestic professional magazine

Home Decoration

  • has introduced the American design hall of fame,

The Dutch design magazine FRAME, Italian architecture magazine AREA, America's top private space design magazine LUXE in to China

Kitchen Space Concept Design National Award 2017 Judging Panel shows China and Germany Partnership

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LivingKitchen China / CIKB 2017

ID/Architect Mobilization Program

Awards:

  • Top 100: to be exhibited on the LivingKitchen

China / CIKB 2017

  • Top 50: with some awards
  • Top 10: major awards
  • Top 3: opportunity to visit Cologne and receive

an additional award in Germany

Kitchen Space Concept Design National Award

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LivingKitchen China / CIKB 2017

ID/Architect Mobilization Program

Purposes:

  • To attract ID/architect/decoration company visits to the show
  • To show the award entry work from the 100 top ID/architect/decoration companies

Program:

  • LivingKitchen China / CIKB 2017 industry forum
  • Individual forum space usage by member companies
  • Kitchen Industry Design Forum with 10-15 top speakers and 200+ designer attendants
  • Kitchen Space Concept Design National Award Ceremony

Kitchen Industry Design Forum 2017

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LivingKitchen China / CIKB 2017

ID/Architect Mobilization Program

LOGO on Brochures Ad Panel Onsite Advertising Video LOGO on Background Panel Onsite Direction Board Official WeChat Promotion Special Article Award Presenter Visit Winner Designers Ad Board Outside

BENEFITS

Sponsorship

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Brochure

The LOGO of each sponsor company will be showed in the competition brochures (Interior design - China), ab. 5,000 copies will be issued.

Ad Panel Onsite

Each sponsor company has a good advertising spot onsite, panel size with 2M X 0.8M. The organizing committee will design the format of the ad panel and the sponsor can design the content.

Background Panel

The logo of each sponsor company will be shown both on the main background board and the sign-in board.

Ad Video

The sponsor companies have good chances to show their company/brands/products video before the forum starting, each video lasts 15s at the most.

Onsite Direction Board

The logo of each sponsor company will be shown on all the indicators of the forum.

Ad Boards on Guardrail

Each sponsor company has the chance to set up an ad board on the guardrail, size with 3.5M X 1.2M, 2 pieces with double sides. The

  • rganizing committee will design the format and the sponsors design the content.

Official WeChat promotion

The logo of each sponsor company will be listed in every relevant official WeChat promotions.

LUXE Media promotion

The LUXE Media will launch a special article for each sponsor via the official WeChat. The content will be provided by the sponsor.

Award Presenter

The sponsor has the chance to be an award presenter for our competition winners.

Visit the Winner Designers

The organizing committee will help the sponsors to contact and visit the winner designers.

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LivingKitchen China / CIKB 2017

Smart Home

  • Smart Home => Significant future topic

in China as a new important topic of the show

  • Idea: as a crowd puller presentation on

special area like Smart Home @imm cologne

  • Possibility of product presentation within

Smart Home

  • Actors: Robert Bosch (TBC) + kitchen

furniture + appliances + (?)

  • Extensive promotion of the new

showtopic on all channels

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LivingKitchen China / CIKB 2017

Smart Home @imm cologne 2017

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LivingKitchen China / CIKB 2017

Smart Home @imm cologne 2017

Participating companies @imm cologne 2017

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LivingKitchen China / CIKB 2017

Media conception

  • Expansion of cooperations with well-

known publications

  • Stronger partnership with lifestyle media
  • Further development of press conference
  • Further development of summit
  • More intensive of advertisement channels

like radio, TV , E-commerce etc. Media planning

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Tel.: +49 221 821-3816 Fax: +49 221 821-3416 a.petersen@koelnmesse.de

Arne Petersen Vice President Koelnmesse GmbH

LivingKitchen China / CIKB

Contact

Tel.: +49 221 821-2290 Fax: +49 221 821-3908 j.degner@koelnmesse.de

Julia Degner Sales Manager Koelnmesse GmbH

Tel.: +49 221 821-3216 Fax: +49 221 821-3908 e.fuchs@koelnmesse.de

Eike Fuchs Project Manager Koelnmesse GmbH

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LivingKitchen China/ CIKB

Shanghai, 22.-24.10.2017

We will not be changing everything but making a lot better!