LivingKitchen China / CIKB Powered by: Die Muttermesse The international kitchen show LivingKitchen Page 1 22. – 24. Oktober 2017, National Exhibition and Convention Centre (Shanghai)
LivingKitchen China/ CIKB Shanghai, 22.-24.10.2017 Page 2 THE fair for the best kitchens worldwide
CIKB 2016 Exhibitors Review • 192 exhibitors on 27,000 m² Page 3 • A plus from over 23 % (compared to 2015) Visitors • Over 23.000 visitors from 26 countries • 33 % increase (compared to 2015) Supporting program • Around 53 activities / events on the fair Successful debut of German Pavilion • Very attractive conditions due to support of Federal Ministry Close cooperation with partner • Strong support and intensive collaboration by „Arb eitsgemeinschaft Die Moderne Küche e.V. (AMK)“
New brand LivingKitchen China • LivingKitchen China / CIKB / CIKB 2017 – The satellite event of LivingKitchen Outlook Page Optimal promotion of the mother event • 4 LivingKitchen in China Further development of the concept • Target: The trade fair for the best kitchen worldwide Strong focus on two new topics: Smart Home and • Kitchen Space Concept Design National Award & Kitchen Industry Design Forum Further development of visitor concept • Further development of cooperations and media • conception German Pavilion: • Possibility to take place within the German Pavilion with attractive conditions due to support of Federal Ministry with stand contruction: EUR 150/m² (Minimum: 9 m²) raw space: EUR 140/m² (Minimum: 50 m²) Numerous events on the fair (e.g.) Summit & Forum • • Matchmaking • Delegation Tours
LivingKitchen China / CIKB 2017 International Exhibitors Acquisition Status Page 5 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ Big interest, but ✓ not yet confirmed ✓ ✓
LivingKitchen China / CIKB 2017 International Exhibitors Page Acquisition Status 6 ✓ ✓ ✓ ✓ ✓
LivingKitchen China / CIKB 2017 Extract National Exhibitors Acquisition Status Page 7 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
LivingKitchen China / CIKB 2017 Location Page 8 International Exhibitors Main Entrance
LivingKitchen China / CIKB 2017 Supporting Program Planned events in advance and during the event Page 9 • Press Meeting • The 5th China Kitchen Industrial Development Forum & Sino – German Modern Kitchen Industry Summit • LivingKitchen China / CIKB & AMK Welcome Dinner • LivingKitchen China / CIKB Opening Ceremony • LivingKitchen China / CIKB & CIHS Welcome Reception (with IHA Congress Welcome Dinner) • Kitchen Industry Design Forum • Welcome Reception and Kitchen Space Concept Design National Award
LivingKitchen China / CIKB 2017 Visitor Promotion Measurements Visitor Promotion Page 10 Activities • Kitchen Space Concept Design National Award & Kitchen Industry Design Forum • Smart Home • Cooperations with universities and students • Outdoor advertisement on more prominent spots • Better visitor guidance on fairground • Use of hot spots in Shanghai (railway stations etc.) • More guided tours with real estate buyer & developers • Better involvement of the exhibiting companies in the invitation procedure • Targeted addressing of trade visitors with cooperation partners
LivingKitchen China / CIKB 2017 ID/Architect Page 11 Mobilization Program • Strategy: to position LivingKitchen China/CIKB as the THE most important and specialized tradeshow in China for the high-end kitchen and lifestyle topics among the interior design/architect/decoration company circle across the country Concept: • Create a three-year- program as the “ Kitchen Space Concept Design National Award ” ✓ Create a space onsite as the location for the yearly “ Kitchen Industry Design Forum ” ✓ Target: • Attract 500 ID/architect/decoration companies to attend the Award in 2017 ✓ Guarantee 200+ ID/architect/decoration companies to attend the forum in 2017 ✓ Estimated 1000+ visits from ID/architect/decoration companies to the 2017 exhibition ✓ • Partner: LUXE media and sponsor companies
LivingKitchen China / CIKB 2017 ID/Architect Page 12 Mobilization Program Timeline Kitchen Space Concept Design National Award 2017 Sep 10 th – 20 th Sep 1 st Oct 23 rd -Deadline of - Expert Panel -Onsite awarding application process Judgement ceremony Sep 1 st – 10 th Sep 20 th – 25 th Oct 7 th – 15 th Jun 1 st – Sep 1 st -Online application process -Online Judgement -Judgement Score -Release the awarding results -Target: 500 design works and Voting Statistics -Sponsorship & naming right recruitment -Road Show (12 cities) -Media report
LivingKitchen China / CIKB 2017 Kitchen Space Concept Design National Award 2017 Judging Panel shows China and Germany Partnership ID/Architect Page 13 Mobilization Program Mr. Shen Lidong Mr. Liang Jianguo Vice president of Shanghai Modern • • Chinese senior interior architect Architectural Design (Group) Co., Ltd One of the Chinese outstanding interior architects • • Chinese senior interior architect Vice director of the China interior decoration • • Vice president of greater China of association design committee international design association • Professor of the China central academy of fine arts • Vice president of the Chinese interior design • Professor of the China furnishings art lecturers of architecture society Works: e.g. International cooperation design works • • Executive director of the China building as VERSACE show room, ARMANI show room, decoration association Germany furniture brand WALTER KNOLL exhibition hall (Won Gold Award of the 8 th China Professor of the Shanghai school of visual • arts of Fudan university International Interior Design Biennale) • Award: e.g. China Interior Design Outstanding Achievement Award Mr. Chen Yaoguang Mr. Huang Zhida • General manager and creative director of Hangzhou Dianshang construction decoration Interior Designer with own branch office offering • design co., LTD. interior design and design supervision service for • Chinese senior interior architect real estate developers, hospitality businesses, • President of the Design committee of architectural commercial investors, residential villas and public decoration industry association of Zhejiang spaces at home and abroad province. Works: commercial centers, hotels, luxury • clubhouses and entertainment space and • Member of the Chinese interior design of architecture society uncountable numbers of celebrities’ private • Member of the China Building Decoration residences Association • Awards: Gold Key Award, APIDA Awards, Asian Most Award: won seven times first prize of the Chinese Influential Design Award • interior design competition
LivingKitchen China / CIKB 2017 Kitchen Space Concept Design National Award 2017 Judging Panel shows China and Germany Partnership ID/Architect Page 14 Mobilization Program Mr. Sun Huafeng Mr. Zhao Hu General manager of Dinghe Building Decoration Design • • Media president of IN DESIGN Engineering Co., Ltd. In Henan province Executive director of China interior design • • Chinese senior interior architect institute (CIID) • Vice president of China interior design institute (CIID) • founded the first domestic professional magazine • Member of the China Building Decoration Association Home Decoration Director of Asia Pacific Hotel Design Association (APHDA) • • has introduced the American design hall of fame, Member of the 10th "Hall of Fame“ • The Dutch design magazine FRAME, Italian • Awards: e.g. China Architecture Design Award, architecture magazine AREA, America's top Top 10 designer of Asia-pacific hotel design private space design magazine LUXE in to China Representative Representative of Representative of German Koelnmesse of AMK (TBA) Architect (TBA) (TBA)
LivingKitchen China / CIKB 2017 ID/Architect Page 15 Mobilization Program Kitchen Space Concept Design National Award Awards: Top 100: to be exhibited on the LivingKitchen • China / CIKB 2017 Top 50: with some awards • Top 10: major awards • • Top 3: opportunity to visit Cologne and receive an additional award in Germany
LivingKitchen China / CIKB 2017 ID/Architect Page 16 Mobilization Program Kitchen Industry Design Forum 2017 Purposes: • To attract ID/architect/decoration company visits to the show • To show the award entry work from the 100 top ID/architect/decoration companies Program: LivingKitchen China / CIKB 2017 industry forum • Individual forum space usage by member companies • Kitchen Industry Design Forum with 10-15 top speakers and 200+ designer attendants • Kitchen Space Concept Design National Award Ceremony •
LivingKitchen China / CIKB 2017 LOGO on Brochures ID/Architect Page 17 Mobilization Program Ad Panel Onsite Ad Board Outside Visit Winner Advertising Video Designers Sponsorship BENEFITS LOGO on Award Presenter Background Panel Onsite Direction Special Article Board Official WeChat Promotion
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