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LISTEN LOUDER Jonathan Lw Sound is a disturbance that travels by - - PowerPoint PPT Presentation
LISTEN LOUDER Jonathan Lw Sound is a disturbance that travels by - - PowerPoint PPT Presentation
LISTEN LOUDER Jonathan Lw Sound is a disturbance that travels by transferring energy from one particle to another. Listen Louder WHY DO IT? More sales if you listen 80% of the time Better marketing. Understand to be understood
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‘Listen Louder’
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WHY DO IT?
- More sales if you listen 80% of the time
- Better marketing. Understand to be understood
- Less innovation fails: Understanding needs
- Better relationships? (my ex says so )
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18 second leadership
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Are you a good listener?
Very good Good Average Below average Poor Very poor
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CURIOSITY
creates
CHANGE
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Martin Cooper at Motorola, 1973: Can phones be linked to people, not places?
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The Dolph mantra: Conversation is the last way out!
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EXISTING NON- EXISTING
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Convergent thinking Divergent thinking
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UNLEARN YOUR BUSINESS …
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What do people say about your company?
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Where do they get their
- pinion from, and how
well do we listen to them?
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Even B2B sell stories, not products
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