Liquidity for Loyalty Disclaimer This Presentation has been - - PowerPoint PPT Presentation

Liquidity for Loyalty

Disclaimer

This Presentation has been prepared by Mobecom Limited (Mobecom) on the basis of information available as at September 2017. CSB Engage Pte Ltd is in negotiations to complete a RTO with

• Mobecom. Neither Mobecom, nor any of its respective affiliates, associates, directors, officers, agents, employees or advisers makes or gives any representation, warranty or guarantee, whether

express or implied, that the information contained in this Presentation or otherwise supplied to the Recipient, at any time by or on behalf of Mobecom whether in writing or not, in relation to any shares to be issued by Mobecom, is complete or accurate or that it has been or will be audited or independently verified, or that reasonable care has been or will be taken in compiling, preparing or furnishing the information. This Presentation does not constitute legal, tax, accounting, financial or investment advice. Any estimate or forecast contained in this Presentation is not a promise or representation by Mobecom as to future matters and nothing contained in the information should be relied upon as a representation as to future matters. This Presentation is not to be construed as advice in relation to the relevant subject matter. This Presentation provides a guide only and a generic overview of the matters of interest. It is not intended to be exhaustive and, in particular, does not contain disclosure of any of the risks associated with an investment in Mobecom nor does it constitute legal advice. You must seek your own legal or other professional advice. ffi ffi ffi ffi ff fi ffi ffi ffi ffi

About Mobecom (ASX:MBM)

Mobecom Limited (ASX:MBM) is a full stack customer engagement technology provider that delivers end-to-end technology solutions for businesses that want to engage with their customers via digital channels

• Its primary offering is airBux, fully developed B2C global digital loyalty

platform that is unique in that it provides ‘liquidity for loyalty’ and is poised for a full commercial launch

• Its existing B2B offering, using airBux technology, has been used by

blue-chip clients in Australia, Singapore, South Africa, the UK and Europe, including News Ltd, Nestle, Unilever, Aviva, HCF, Mobile Embrace, Times Media Group, Panarotti’s and KFC and generates recurring revenues

• Strong existing partnerships with Ogilvy One Worldwide, Kounta, and

Mobile Embrace provide validation and commercial reach

• Mobecom has offices in Sydney, Australia, Singapore and South Africa

and has 30 employees

• Mobecom successfully completed a $5.11 million capital raising at $0.20

a share and re-listed on the ASX on 17 October 2017

• Multiple material contracts currently in the advanced stages of negotiation

Mobecom Capital Structure

ASX Ticker MBM Ordinary Shares Issued 166,016,619 Market Cap at share price of $0.31 $51.47M Total Options Issued 10,795,499

• Options issued to management1

5,700,000

• Promoter Options2

4,980,499

• Other3,4

115,000

1. 5.7m options have been issued to Mobecom management under the under the Incentive Option Plan, subject to the satisfaction of certain performance milestones as detailed in the Mobecom Limited prospectus. 2. Options issued to the Promoter with an exercise price of $0.26, expiring on 11 October 2020 3. 65K options issued to Sir Warwick Andrew and Neil Herbert, with an exercise price of $0.26 expiring 19 May 2020. 4. 50K options issued to Kempson Capital, with an exercise price of $0.26, expiring 21 February 2020. 5. Staff Share Option plan potential issue upon the satisfaction of cetarin milestones as per the prospects.

Rod Walker Non-Executive Chairman

An experienced ASX Chairman. Currently Chair of Angus Knight Group, PAS Group and

• Godfreys. Has led these companies through major acquisitions, mergers and to record

results, whilst also working with the CEOs on their personal development.

Todd Ruppert Non-Executive Director

• R. Todd Ruppert is Founder & CEO of Ruppert International, Inc. a firm w/ diversified

interests globally in disruptive technologies financial services, education, publishing, arts & entertainment, & youth development. In 2012 he retired as head of T. Rowe Price, a tier 1 global investment management firm w/ over $800 billion under management.

Neil Joseph Executive Director

Neil has been passionate about Customer Relationship Management and Loyalty for over 22 years. After gaining experience in the Financial, Banking, Co-branded credit/ debit cards & retail industry he founded what is now Mobecom and has worked in the business on a full time basis for the past 7 years. .

David Fisher Non-Executive Director

David is an experienced Chartered Accountant (FCA), Company Auditor, Small Managed Superannuation Funds (SMSF) Auditor and Registered Tax Agent. David has considerable listed and unlisted company management experience, is a member of the Australian Taxation Institution as well as the Tax and Super Australia Association.

Experienced Board

“Once this airBux program catches

• n worldwide, it

will be like a flywheel… What person doesn’t want liquidity with their loyalty currency”

Rod Walker Non-Executive Chairman

An experienced ASX Chairman. Currently Chair of Angus Knight Group, PAS Group and

• Godfreys. Has led these companies through major acquisitions, mergers and to record

results, whilst also working with the CEOs on their personal development.

Todd Ruppert Non-Executive Director

• R. Todd Ruppert is Founder & CEO of Ruppert International, Inc. a firm w/ diversified

interests globally in disruptive technologies financial services, education, publishing, arts & entertainment, & youth development. In 2012 he retired as head of T. Rowe Price, a tier 1 global investment management firm w/ over $800 billion under management.

Neil Joseph Executive Director

Neil has been passionate about Customer Relationship Management and Loyalty for over 22 years. After gaining experience in the Financial, Banking, Co-branded credit/ debit cards & retail industry he founded what is now Mobecom and has worked in the business on a full time basis for the past 7 years. .

David Fisher Non-Executive Director

David is an experienced Chartered Accountant (FCA), Company Auditor, Small Managed Superannuation Funds (SMSF) Auditor and Registered Tax Agent. David has considerable listed and unlisted company management experience, is a member of the Australian Taxation Institution as well as the Tax and Super Australia Association.

Experienced Board

“Once this airBux program catches

• n worldwide, it

will be like a flywheel… What person doesn’t want liquidity with their loyalty currency”

Rod Walker Non-Executive Chairman

An experienced ASX Chairman. Currently Chair of Angus Knight Group, PAS Group and

• Godfreys. Has led these companies through major acquisitions, mergers and to record

results, whilst also working with the CEOs on their personal development.

Todd Ruppert Non-Executive Director

• R. Todd Ruppert is Founder & CEO of Ruppert International, Inc. a firm w/ diversified

interests globally in disruptive technologies financial services, education, publishing, arts & entertainment, & youth development. In 2012 he retired as head of T. Rowe Price, a tier 1 global investment management firm w/ over $800 billion under management.

Neil Joseph Executive Director

Neil has been passionate about Customer Relationship Management and Loyalty for over 22 years. After gaining experience in the Financial, Banking, Co-branded credit/ debit cards & retail industry he founded what is now Mobecom and has worked in the business on a full time basis for the past 7 years. .

David Fisher Non-Executive Director

David is an experienced Chartered Accountant (FCA), Company Auditor, Small Managed Superannuation Funds (SMSF) Auditor and Registered Tax Agent. David has considerable listed and unlisted company management experience, is a member of the Australian Taxation Institution as well as the Tax and Super Australia Association.

Experienced Board

“Once this airBux program catches

• n worldwide, it

will be like a flywheel… What person doesn’t want liquidity with their loyalty currency”

Targeting a growing market worth US $132B+1 in North America alone

2012 : 2.6 BILLION 2014: 3.3 BILLION 2016: 3.8 BILLION

27% 26% 15%

Membership USA: Growth rate slowing down 2 Activity: More than half inactive 3

54%

Inactive

46%

Active

• 1. Providing a significant high

growth opportunity in the existing and proven loyalty points market, worth US$132 billion1 in North America alone, with continued but slowing membership growth

• 2. A unique platform with no

comparable offering - ready to disrupt the market

• 3. Large unutilised loyalty

point balances will drive user adoption Rewards Redemption: Liability Grows 3

$100 Billion

in unredeemed points

57%

Don’t know their balance Rewards Status: Confusion 3

38%

Unaware of the Value Technology: Smartphone App 3 26% Abandoned loyalty if no app on offer

⅕ Members have not redeemed

Executive Operational Team

Investment Highlights

1. Unique airBux digital currency platform provides liquidity for loyalty 2. Significant existing and high growth market opportunity globally

• USA loyalty points market estimated to be worth US$132 Billion1
• Estimated $100 billion worth of points are never redeemed, with unclaimed rewards a

huge financial liability to a company’s balance sheet2

• 3. Platform build and technology spend largely complete
• Newly raised funds to be focused on global scale up
• 4. Regional SPV ownership structure unlocks marketing power of localised media giants
• 5. Strong register with prominent family office Tulla Group as cornerstone
• 1. Source: Raymond James. 2. Source: Brand Loyalty in Collaboration with Visa (The Loyalty Report 2017) and US$100B in unredeemed points (The Loyalty Report 2017). 2. Brand

Loyalty in Collaboration with Visa (The Loyalty Report 2017).

Extensive technology and commercial validation

Clients we have delivered solutions to Existing Partners

• B2B offering validation

○ Provides strong foundation of confidence for mass roll out of D2C technology

• Deployed to existing blue chip customers and partners globally

airBux overview

airBux Case Study

Points Liability Loyalty Liquidity

• Over 50% of rewards never redeemed 1
• 78% Consumers want to redeem

rewards more easily 2

• Realise the value of unused or

unwanted rewards

• airBux Pay easy access to loyalty

airBux Pay

*

airBux Global Partnerships

Revenue Model

• Almost $3 million in recurring SaaS revenue from Mobecom’s existing B2B offering
• Provides strong foundation for accelerated revenue with launch of D2C airBux offering

Future Revenue Opportunity D2C airBux Revenues Existing B2B Revenues

• Fees for providing white-labelled

airBux modules to global corporates

• License fees
• Transaction based revenues
• Transaction fees
• Subscription based revenues
• Ordering fees
• Mobecom owns all airBux customer and

merchant data

• Identified potential future monetisation

strategies

Strategic Priorities (24 months)

Last 2 years

• Secured B2B revenue
• Developing airBux technology
• Identifying strategic partners

○ Merchants ○ Media ○ Technical Next 24 months

• Territory partnerships and double sided market land-grab/roll-out

○ Singapore ○ South Africa ○ Australia

• Technical
• Ongoing Strategic Partner platform integrations
• Roll-Out and implementation

ASX Listed Peers

Investment Highlights Recap

1. Unique airBux digital currency platform provides liquidity for loyalty 2. Significant existing and high growth market opportunity 3. Platform build and technology spend largely complete

• Newly raised funds to be focused on global scale up
• 4. Regional SPV ownership structure unlocks localised giants
• 5. Strong register with prominent family office Tulla Group as cornerstone

Thank You …

www.mobecom.co

Neil Joseph – 0404 969 153 – neil.joseph@csbengage.com

Pac Partners

Tom Fairchild– 0416 495 830 – tfairchild@pacpartners.com.au