Lifetime of Outdoor Apparel, Footwear & Gear EOG Climate Action - - PowerPoint PPT Presentation

Peter Hollenstein – July 13, 2020

• Lifetime of Outdoor Apparel, Footwear & Gear
• EOG Climate Action Programme – Research Update

European Outdoor Group Confidential–Internal Use Only

Ag Agenda nda

• About
• Apparel
• Footwear
• Hardware
• Climate Action Programme
• Questions/Discussion

European Outdoor Group Confidential–Internal Use Only

About

European Outdoor Group Confidential–Internal Use Only

551 Respondents

18-24 7% 25-34 27% 35-44 27% 45-54 24% 55-64 12% 65+ 3%

Ag Age Ge Gend nder Female:

47%

Male:

52%

227 135 39 36 25 23 17 16 12 9 5 3 1 1 1 1

Other European Country Outside Europe

Cou

• untr

try of

• f res

esid iden ence

Apparel

European Outdoor Group Confidential–Internal Use Only

Wearing Frequency

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% T-Shirt / Longsleeve Midlayer Top Baselayer Top (underwear) Softshell/Regular Pants Hardshell Jacket (rain jacket) Baselayer Bottom (underwear) Softshell Jacket Insulation Jacket (synthetic) Insulation Jacket (down) Hardshell Pants

Daily Weekly Monthly Quarterly Yearly Don’t own

We Weari ring fre requency

• The ownership rate of outdoor apparel

is generally high, with the worst- performing products still reaching 75%.

• T-shirts and midlayer tops are worn

most frequently, which suggests their multifunctional use.

• Hardshell pants are worn least

frequently, followed by insulation

• jackets. This can be attributed to the

weather dependency.

Years in Use

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% T-Shirt / Longsleeve Baselayer Top (underwear) Baselayer Bottom (underwear) Softshell/Regular Pants Midlayer Top Softshell Jacket Hardshell Jacket (rain jacket) Insulation Jacket (synthetic) Hardshell Pants Insulation Jacket (down)

• T shirts, baselayers and midlayers are

more likely to be kept for up to 5 years.

• Hardshell and insulation products are

more likely to be kept for 5 to 10 years.

• The length of usage tails off after 10

years.

• As might be expected, there is a

correlation between the frequency of wearing and the length of time the product is kept for .

Up to 5 years 5 to 10 years 11 to 15 years 16 to 20 years 20+ years

Li Lifet etime

In case of damage, what would you usually do with apparel?

0% 10% 20% 30% 40% 50% 60% 70% Repair it myself Use brand/retailer repair service Discard and replace Other Mult Multiple le an answers al allowed

• In case of damage, most consumers

prefer to repair their outdoor apparel instead of replacing it.

• Most consumers choose to repair

damaged outdoor apparel themselves.

• Brand/retailer repair services are used

by about one third of respondents.

• The type and severity of damage has

not been considered here, but likely has a big influence on the chosen action.

What is the main reason you usually discard apparel?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Product failure / wear and tear Size and fit issues Functional shortcomings Product upgrade Safety reasons Fashion or taste changes Other

• Product failure / wear and tear is by far

the main reason for discarding

• utdoor apparel.
• This suggests that physical durability
• f products is key for a long use phase.
• Only for slightly less than 10% of

respondents fashion or taste changes are a reason for discarding outdoor apparel.

Mult Multiple le an answers al allowed

How do you usually discard apparel?

0% 10% 20% 30% 40% 50% 60% Gift / donate Public recycling bin / recycling facility Repurpose (i.e. rope for gardening) Household waste Sell In store collection / return to brand Other Mult Multiple le an answers al allowed

• Most respondents aim to keep

discarded outdoor apparel in the loop by donating it, returning it to a recycling facility or repurposing it.

• Slightly over 20% discard outdoor

apparel in the household waste.

• Resale is currently practiced by one

fifth of respondents.

• The in-store collection and take-back

services that are offered by brands are

• nly used by a minority of
• respondents. à lack of information or

convenience?

Footwear

European Outdoor Group Confidential–Internal Use Only

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Trekking/Approach/Casual shoes (Low) Hiking Shoes (Mid) Sandals Climbing Shoes Mountaineering or Winter Shoes (High)

Daily Weekly Monthly Quarterly Yearly Don’t own

We Weari ring fr freque quency

Wearing Frequency

• 76% of respondents are wearing

trekking shoes weekly or more often, which suggests their use for everyday leisure.

• While almost 80% of respondents own

mountaineering or winter shoes, they are worn least often.

• Climbing shoes are owned by slightly

more than half of respondents. Most of the owners use them at least monthly.

Years in Use

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Trekking/Approach/Casual shoes (low) Climbing Shoes Sandals Hiking Shoes (Mid) Mountaineering or Winter Shoes (high)

Up to 5 years 5 to 10 years 11 to 15 years 16 to 20 years 20+ years

Li Lifet etime

• Up to 5 years is the typical length of

usage with the exception of mountaineering or winter shoes.

• Past 10 years the usage falls off.

0% 10% 20% 30% 40% 50% 60% Discard and replace Use brand/retailer repair service Repair it myself Other

In case of damage, what would you usually do with footwear?

Mult Multiple le an answers al allowed

• 60% of respondents discard and

replace footwear in case of damage (compared to 28% in apparel).

• About one out of two respondents

uses brand/retailer repair services (35% in apparel).

• Only 19% of respondents repair

footwear themselves (compared to 68% in apparel), suggesting a lack of appropriate tools and/or knowledge.

What is the main reason you usually discard footwear?

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Product failure / wear and tear Functional shortcomings Size and fit issues Product upgrade Safety reasons Fashion or taste changes Other Mult Multiple le an answers al allowed

• Product failure / wear and tear is by far

the main reason for discarding

• utdoor footwear.
• Fashion or taste changes are almost

irrelevant for replacing footwear.

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Public recycling bin / recycling facility Household waste Gift / donate Repurpose (i.e. rope for gardening) Sell In store collection / return to brand Other

How do you usually discard footwear?

Mult Multiple le an answers al allowed

• A higher share of footwear is ending up

in household waste compared to apparel (46% vs. 22%).

• Resale of footwear is practiced by 10%
• f respondents.
• Only 6% of respondents return worn-
• ut footwear to the brand or use in-

store collection schemes.

Hardware

European Outdoor Group Confidential–Internal Use Only

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Crash Pads/Mats Ice Axes Climbing Devices / Via Ferrata Equipment Crampons Ropes & Slings Carabiners & Quickdraws Harnesses Helmets

Usage Frequency – Climbing/Mountaineering Products

Us Usage ge frequency cy

Daily Weekly Monthly Quarterly Yearly Don’t own

• As a more specialized category, there

is more variation in the usage of climbing hardware and a higher level

• f non-ownership.
• Helmets and harnesses are the most

popular product and used most often.

• Comparatively high levels of non-
• wnership and low usage frequency

may point to opportunities for rental- services.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Snow Safety & Equipment Camping Furniture Tents Sleeping Bags Mattresses/sleeping mats Poles Cooking, Eating & Hydration Lighting Backpacks

Us Usage ge frequency cy

Usage Frequency – Other Hardware

Daily Weekly Monthly Quarterly Yearly Don’t own

• For the hiking and camping related

hardware, quarterly is the most popular usage frequency.

• 66% of respondents are using

backpacks at least weekly, which suggests their use for everyday activities.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Ropes & Slings Helmets Harnesses Climbing Devices / Via Ferrata Equipment Carabiners & Quickdraws Crash Pads/Mats Crampons Ice Axes

Li Lifet etime

Years in Use - Climbing/Mountaineering Products

1-4 years 5 years 6-9 years 10 years 11-15 years 16-20 years 20+ years

• Ice axes and crampons are typically in

use for more than 10 years.

• Ropes, slings are typically replaced

after max. five years, followed by helmets and harnesses.

Li Lifet etime

Years in Use – Other Hardware

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Lighting Snow Safety & Equipment Poles Mattresses/sleeping mats Backpacks Camping Furniture Sleeping Bags Cooking, Eating & Hydration Tents

1-4 years 5 years 6-9 years 10 years 11-15 years 16-20 years 20+ years

• 10 years is the typical length of time of

usage for hiking and camping related hardware.

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Product failure / wear and tear Safety reasons Functional shortcomings Product upgrade Size and fit issues Other Fashion or taste changes

What is the main reason you usually discard hardware?

Mult Multiple le an answers al allowed

• Product failure / wear and tear is the

main reason for discarding hardware.

• Safety reasons are more frequent than

for apparel and footwear (42% vs 11% & 10% ).

• Product upgrades play a more

important role in hardware than in apparel and footwear.

• The different hardware categories

have not been considered here, but likely have a big influence on the reason to discard hardware.

Mult Multiple le an answers al allowed

How do you usually discard hardware?

0% 10% 20% 30% 40% 50% 60% Public recycling bin / recycling facility Household waste Repurpose (i.e. rope for gardening) Gift / donate Sell In store collection / return to brand Other

• One out of two respondents uses

public recycling bins to discard hardware.

• Repurposing and gifting/donating are

practiced by approx. one third of respondents each.

• The different hardware categories

have not been considered here, but likely have a big influence on the chosen disposal option.

CLIMATE ACTION PROGRAMME

European Outdoor Group Confidential–Internal Use Only

EOG Climate Action Programme - Overview

Com Community Colle llective Ac Action Partnerships

Pr Proj

• jec

ect Energy Efficiency / Decarbonization in Supply Chains Ro Roundt dtable Reduction of Air Freight

…

• Capacity building & research
• Guidance & resources
• Knowledge & experience sharing
• Stakeholder dialogue

After t the W Webinar: Presentation and registration form for the different initiatives shared: Sign U Up! Beginning o

• f S

September: Launch of community. Mid S September: Kick-off of the supply chain project. Questions / / c comments / / s suggestions: Get in touch. Interested i in t third-party i initiative: Get in Touch. Co Contact: Ka Katy: y: katy.stevens@europeanoutdoorgroup.com // +49 (0) 176 2433 5757 Pete ter: : peter.hollenstein@europeanoutdoorgroup.com // +41 (0) 78 852 00 62

Next Steps

Questions/Discussion

European Outdoor Group Confidential–Internal Use Only

European Outdoor Group Confidential–Internal Use Only