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17 years in marketing. Run my agency for nine. Love change and reinvention.
Paul Doran
Founder, Switch Communications, Co-founder Plug.gg
Lifes a Pitch. Paul Doran Founder, Switch Communications, Co-founder - - PowerPoint PPT Presentation
Lifes a Pitch. Paul Doran Founder, Switch Communications, Co-founder - - PowerPoint PPT Presentation
Lifes a Pitch. Paul Doran Founder, Switch Communications, Co-founder Plug.gg 17 years in marketing. Run my agency for nine. Love change and reinvention. Who loves to pitch or present? What does it mean? Pitching is like the centre
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Who loves to pitch or present?
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What does it mean?
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Pitching is like the centre of you business Venn.
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Product Audience Market You Opportunity
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It’s everything in micro.
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…it’s an MVP of your whole story.
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The most important 60 seconds of your life.
Again… Again… Again… Again… Again… Again… Again… Again… Again… Again… Again… Again… Again… Again… Again… Again… Again…
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Because it is so important. It has to be right.
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Building your pitch.
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It’s about you and your
- story.
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Your vision. Your purpose.
Not just an exit and a yacht.
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Your ambition.
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Your product, business or service.
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Your landscape.
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Your opportunities.
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The problems you solve.
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Who’s problems you solve.
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Who, where, what, why and when to pitch.
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Who?
CUSTOMER JOURNALIST INVESTOR BIZ PARTNER MEDIA YOUR MUM ANALYST PROSPECT FUTURE EMPLOYEES YOU?
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Where? Everywhere.
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What?
ONLINE INFORMAL FORMAL COFFEE CHAT PUB BANTER SOCIAL PITCH DECK PR MARKETING RFI/RFP
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Why?
CUSTOMERS EXPOSURE INVESTMENT PARTNERSHIPS FOR YOUR NEXT MEAL PRACTICE ANALYST PROSPECTS FUTURE EMPLOYEES GROWTH
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When?
All the time. (nearly)
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paul@switchcoms.com @dorando