Reaction House Experience The Pitch Pitch Katrina and Sandy - - PowerPoint PPT Presentation

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Reaction House Experience The Pitch Pitch Katrina and Sandy - - PowerPoint PPT Presentation

Feb 08, 2024 11 likes •545 views

Reaction House Experience The Pitch Pitch Katrina and Sandy displaced over 1.1 million people combined. Photo by Michael Ainsworth | The Dallas Morning News Pitch San Andreas Fault Stanford University Where will you go when youre

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Reaction House Experience

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The Pitch

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Katrina and Sandy displaced over 1.1 million people combined.

Photo by Michael Ainsworth | The Dallas Morning News

Pitch

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Where will you go when you’re displaced from your home?

Stanford University

San Andreas Fault

Pitch

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Reaction Housing System

Pitch

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Katrina Superdome Stadium

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Reaction Deployment

Pitch

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Problem

But how can we organize you and a thousand other people into an emergency shelter camp?

Pitch

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Solution

Pitch

Create “neighborhoods” by leveraging your existing social media networks like Facebook and Google+

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The Problem

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Image a disaster has happened to you. It isn’t that far fetched.

Problem

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A rapid response, emergency housing system that is flexible enough to meet any housing

  • challenge. It is a kit of parts that primarily

consists of housing units called Exos, accessories, and supporting infrastructure.

Reaction Housing System

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Conceived by Michael McDaniel

He genuinely wants to make a difference and prevent what happened during Katrina.

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Exo Shelter Unit

  • Rugged for reusability
  • Modular for flexibility
  • Stackable for easy

storage and transportation

1 2 3

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Exo Housing System

  • Scaleable to the disaster
  • Reusable and storable
  • Economical to transport

OnePower

6 Station Pod
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The Problem

How might we improve your experience in a Reaction Camp, with 1,000 or more other people?

Problem

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Insights & Opportunities

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Interviews & Analogous Areas

Office of Emergency Services

Lynn Age: 55

Former Red Cross Worker

Mani Age: 38

Founder of Reaction

Michael Age: 35 Opportunities

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Interviews & Analogous Areas (continued)

Isreali Army

Elad Age: 28

Homeless Shelters

Rocco Age: 38

Burning Man Attendee

Simone Age: 35 Opportunities

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Insights

Psychological support can have a huge impact on how people got through the disaster. Knowing

  • ne's loved ones

are safe supersedes the need for shelter. Being connected with family in stressful situations is helpful. Getting lost

  • r confused can be

an additional stressor.

Opportunities

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Journey Map

Opportunities

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The survivors journey through the different phases of a disaster.

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For example, understanding how a person arrived at the camp impacts might how they check-in. Have centralized or distributed self check-in kiosks and/or mobile apps that help assign and direct people.

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Redefining the Problem & Brainstorm

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Solution

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Goals

Solution

  • Simplify & accelerate check-in process
  • Get critical information about people in camp
  • Direct guests to available resources & assigned units
  • Connect survivors (locally and out of town)
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Service Model

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Multi-channel check-in

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Social network integration

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Status update is shared on real time

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Encourage solidarity

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Integration with other organization system

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Outcomes

Solution

  • You and your family have privacy & security.
  • You are around people you know for support.
  • You have less anxiety.
  • Other people know where you are and that you’re safe.
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Process Storyboard

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Meeting Joe, Sarah and little Tommy.

Solution

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Joe has account

  • n Facebook.

Solution

Sarah has pre-registered

  • n the Red Cross System.
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Solution

A earthquake put San Francisco down.

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Solution

Joe walks to a shelter. Sarah and Tommy got a shelter bus.

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Solution

Joe uses his Facebook account to check-in. Sarah checks in using her pre-registration with the Red Cross.

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Solution

A message is posted on his Facebook. Sarah has a new status

  • n Red Cross System.
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They answered some questions before finishing the check-in.

Solution

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Sarah see her friends already in camp, and can choose an Exo unit next to them.

Solution

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Sarah chooses her unit and gets an ID bracelet.

Solution

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Sarah is shown a map to her unit and the medical area for her son .

Solution

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Joe is told how to volunteer. Tommy can be given care for his fever.

Solution

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Joe, Sarah and Tommy finally go to their Exo units following the directions.

Solution

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They are together while at the camp because of the Reaction Experience System...

Solution

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...and they can find can friends while there too.

Solution

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Feedback

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The Team

Business Developer

Guillaume de Dorlodot

Experience Designer

Breno Campos

Experience Designer

Dana Sheik

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The Team

A day without sunshine is like you know, night. This is hard heheh... Say something funny...