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EMAIL: BRIAN@RIPTIDEGAMES.COM
PRESIDENT, RIPTIDE GAMES
GAME DEVELOPERS CONFERENCE - MARCH 2012
BRIAN ROBBINS
TWITTER: @DUBANE
LIFE IN THE FUND LANE BRIAN ROBBINS PRESIDENT, RIPTIDE GAMES GAME - - PowerPoint PPT Presentation
LIFE IN THE FUND LANE BRIAN ROBBINS PRESIDENT, RIPTIDE GAMES GAME - - PowerPoint PPT Presentation
LIFE IN THE FUND LANE BRIAN ROBBINS PRESIDENT, RIPTIDE GAMES GAME DEVELOPERS CONFERENCE - MARCH 2012 EMAIL: BRIAN@RIPTIDEGAMES.COM TWITTER: @DUBANE Saturday, March 10, 12 BACKGROUND Saturday, March 10, 12 LOTS OF FUNDS Saturday, March 10,
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LOTS OF FUNDS
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W3i’s AppX CrowdStar’s StarFund TinyCo’s TinyFund Gamevil TapJoy’s Android Fund MocoSpace 6waves LOLApps 6L Fund and more
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WHAT DO THEY WANT?
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REVENUE
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REVENUE
Yes - BUT
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EYEBALLS
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NETWORK EYEBALLS
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NETWORK EYEBALLS REACH
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WHAT DO YOU NEED?
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GDD
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GDD
Only if you have a track record
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FIRST PLAYABLE
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FIRST PLAYABLE
Much better
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NEARLY COMPLETE
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NEARLY COMPLETE
Best, but just marketing or porting funds
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WHAT’S THE REAL OPPORTUNITY?
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WHAT’S THE REAL COST?
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WHAT’S THE REAL COST?
5 minute MBA
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HOW LONG TO BUILD?
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MONTHLY BURN RATE
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MONTHLY BURN RATE
SALARIES RENT UTILITIES HOSTING HARDWARE INSURANCE TRAVEL +++
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MONTHLY BURN RATE
2x Salaries
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MONTHLY BURN RATE
2x Salaries 1.5x Salaries if you skimp
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COST EXAMPLE
4 Employees all at $60k/year cost is not $240k/year or $20k/month Actual cost is $360-$480k per year
$30k - $40k per month
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COST EXAMPLE
GAME TAKES 3 MONTHS TO BUILD at $30k/month TOTAL COST IS $90k (should be $120k)
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CASH FLOW
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CASH FLOW
$90k ($120k) TO BUILD 2 WEEKS FOR APPLE APPROVAL 2 WEEKS FOR MARKETING TO KICK IN 2 MONTHS FOR APPLE TO PAY FIRST REVENUE 10-12 WEEKS AFTER ‘DONE’ CASH MUST COVER $90k ($120k) MORE
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WHAT’S THE REAL OPPORTUNITY?
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$50k IS “EASY”
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$100k+ IS HARD
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ANDROID PORT IS EASY
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iOS ONLY IS HARD
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WHY DEVS DO THIS?
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NEED CASH FLOW
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NEED CASH FLOW
Yes
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NEED DEV HELP
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NEED DEV HELP
No
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MARKETING EXPERTISE
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MARKETING EXPERTISE
Yes
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FREE MONEY
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FREE MONEY
No
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THE FUNDS
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W3i’s AppX
$10 Million Focused on Promotion, Marketing & Supporting Services iOS & Android www.w3i.com/appx
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CrowdStar’s StarFund
$10 Million Up to $250k per game www.crowdstar.com/fund
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TinyCo’s TinyFund
$5 Million Up to $500k per game www.tinyco.com/tinyfund
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TapJoy’s Android Fund
$5 Million Focused on Android Porting 130 Developers as of late January www.tapjoy.com/androidfund
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Gamevil
$10 Million Announced last summer for high-quality smartphone games Unclear if this is still going us.gamevil.com/news.php?m=dev
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MoCoSpace
Initially $1 Million, raised to $2 Million last summer For Mobile HTML5 Games www.mocospace.com/developers
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6Waves LOLApps 6L Fund
$10 Million, announced last year Information seems to be pulled from site Also see lawsuit with Spry Fox concerning Triple Town / Yeti Town www.6waves.com/developers.php
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RECAP
WHAT FUNDS WANT WHAT YOU NEED COSTS OF DEVELOPMENT WHAT OPPORTUNITIES EXIST WHY DEVELOPERS SHOULD CONSIDER FUNDS RECAPPED SOME OF THE FUNDS
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EMAIL: BRIAN@RIPTIDEGAMES.COM
PRESIDENT, RIPTIDE GAMES BRIAN ROBBINS
TWITTER: @DUBANE
THANK YOU / Q & A
SLIDES WILL BE ON GDC VAULT & DUBANE.COM/CONS
Saturday, March 10, 12