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Leveraging Social Media for Program Engagement & Promotion - PowerPoint PPT Presentation

Aug 14, 2022 •363 likes •597 views

Leveraging Social Media for Program Engagement & Promotion Paul William Eaton, Educational Leadership Katie Lowe, College of Education Affordances Facebook (Katie) Instagram Twitter @SHSUHIED @SHSUCOE #SoMEducation Other

  1. Leveraging Social Media for Program Engagement & Promotion Paul William Eaton, Educational Leadership Katie Lowe, College of Education

  2. Affordances ∗ Facebook (Katie) ∗ Instagram ∗ Twitter @SHSUHIED @SHSUCOE #SoMEducation

  3. Other Mediums ∗ Snapchat ∗ LinkedIn ∗ News Portal ∗ Websites (is yours up to date?) ∗ Blogs @SHSUHIED @SHSUCOE #SoMEducation

  4. Benefits ∗ Keeps students engaged ∗ Provides easy way to promote events ∗ Recruitment: Allows people to see what we are doing ∗ Allows for Community Building ∗ Allows you Maintain Connection with Alumni ∗ Allows you to build relationships nationwide/internationally with experts and students @SHSUHIED @SHSUCOE #SoMEducation

  5. General Principles for Engagement ∗ Consistent Use of Usernames/addresses ∗ @SHSUHIED (IG/Twitter); Facebook/shsuhied ∗ @SHSUCOE (IG/Twitter); Facebook/SHSUCOE ∗ Consistent Use of Hashtags ∗ #SHSUHIED ∗ #SHSUCOE ∗ #COECares @SHSUHIED @SHSUCOE #SoMEducation

  6. General Principles for Engagement ∗ Consistent Posting ∗ Algorithms Matter  ∗ Liking/Retweeting/Sharing from other Accounts ∗ Who to follow? ∗ Twitter ∗ SHSUCOE: Only follow other SHSU Accounts ∗ SHSUHIED: Follow our students, alumni, HIED Leaders ∗ Instagram ∗ Only Follow other Professionals, Associations, etc. @SHSUHIED @SHSUCOE #SoMEducation

  7. General Principles for Engagement ∗ Co-Hashing ∗ SHSUHIED: #SHSUHIED #SHSUCOE #SHSU #sagrad #sapro #sachat @SHSUOnline ∗ SHSUCOE: #coecares #edprep ∗ Who do you tag? ∗ SHSUHIED: NASPA, ACPA, Higher Ed Live, TACUSPA @SHSUHIED @SHSUCOE #SoMEducation

  8. Unique Approaches ∗ Human-Centered/Student-Centered ∗ Instagram Takeover ∗ Instagram/Facebook: Stories/Videos ∗ Facebook Live ∗ “We’re live at the Teacher Recruitment Fair” @SHSUHIED @SHSUCOE #SoMEducation

  9. How to Manage ∗ Hootsuite; Tweetdeck ∗ Give Multiple People Access ∗ Social Media Plan @SHSUHIED @SHSUCOE #SoMEducation

  10. Setting up Your Look ∗ Consistency is key ∗ Templates ∗ Common Features of Templates ∗ Space for Flexibility (pictures, backgrounds) ∗ Creative Commons Licensing Searching ∗ SHSU FLICKR Account ∗ Shutterstock @SHSUHIED @SHSUCOE #SoMEducation

  11. Examples of How We’re Using It @SHSUHIED @SHSUCOE #SoMEducation

  13. Examples @SHSUHIED @SHSUCOE #SoMEducation

  20. Monitoring Data Analytics ∗ Instagram ∗ Followers? ∗ Re-grams/Likes ∗ LIVE: See who has viewed it ∗ Twitter ∗ Followers? ∗ Retweets/Likes ∗ Facebook ∗ Show Example through our profiles @SHSUHIED @SHSUCOE #SoMEducation

  21. Other Considerations ∗ Building a Reputation ∗ Professionalism ∗ Political Opinions/Statements/Positions (is this the view of the whole program/dept/college, etc.) @SHSUHIED @SHSUCOE #SoMEducation

  22. #Questions? @SHSUHIED @SHSUCOE #SoMEducation

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