LEVERAGING USER GENERATED CONTENTS ABOUT US WHO ARE WE? Our - - PowerPoint PPT Presentation

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LEVERAGING USER GENERATED CONTENTS ABOUT US WHO ARE WE? Our - - PowerPoint PPT Presentation

Mar 16, 2023 236 likes •489 views

LEVERAGING USER GENERATED CONTENTS ABOUT US WHO ARE WE? Our growing talent community spreads across 25 cities, speaking 11 languages. WHERE ARE WE? San Francisco Taipei Guam Xiamen USA Taiwan USA China In 2010, Talent Basket In

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LEVERAGING

USER GENERATED CONTENTS

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ABOUT US

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Our growing talent community spreads across 25 cities, speaking 11 languages.

WHO ARE WE?

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In 2010, Talent Basket founded in San Francisco, California.

Taipei Taiwan San Francisco USA Guam USA

In 2012, we opened our formal Taiwan branch

  • ffice.

In 2014, we opened a wholly

  • wned subsidiary in Guam with

a satellite office. In 2018, we established our wholly owned subsidiary in China.

Xiamen China

WHERE ARE WE?

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WHAT WE DO?

GROWTH LEARNING INNOVATION

We empower global destinations, lifestyle brands, and tourism workforce to grow, learn, and innovate.

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OUR WORKS

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TABLE OF CONTENTS

q Overview q Trends q Case Studies

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What is UGC

Any form of content, such as

images, videos, text and audio, that have been posted by users on

  • nline platforms such as

social media and wikis.

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Survey data from 1,590 consumers and 150 B2C marketers

UGC Trends

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UGC Trends

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UGC Trends Consumers increasingly look to social proof for travel inspiration & validation

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UGC Trends

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UGC marketing process

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Highlight the destination to encourage UGC Case Study

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An Instagram UGC travel agency Case Study

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VisitScotland Opens The World’s First Instagram Travel Agency

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Case Study

Animals can do UGC too #sheepwithview

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Case Study

Tight in UGC with a cause

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Case Study

A truly viral UGC activation

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THANK YOU

info@talentbasket.com

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Today’s discussion

  • What is UGC
  • Data / trends
  • https://stackla.com/resources/reports/bridging-the-gap-consumer-marketing-perspectives-on-content-in-the-digital-age/
  • https://www.simplevieweurope.com/blog/read/2019/04/how-user-generated-content-ugc-has-transformed-travel-b106
  • https://academy.getcraft.com/blog/if-youre-a-travel-brand-having-user-generated-content-is-a-must
  • UGC strategy
  • Use cases / Case Study
  • Instagram Travel Agency https://www.socialmediatoday.com/news/6-user-generated-content-campaigns-which-inspired-audiences-and-drove-

resu/523211/

  • Instagrammable spots / HK Case Study - https://www.info.gov.hk/gia/general/201803/21/P2018032100385.htm
  • Integrate with causes / Share your ear by Disney - https://www.youtube.com/watch?v=ulHY7D66-fg
  • Not just by human / Norway Sheep https://bigseventravel.com/2019/01/15-brilliant-travel-marketing-campaigns/
  • It’s on US https://mekanism.com/case-studies/case-the-white-house-its-on-us2