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Levendary Café Globalization v. Localization
Professor Paul Gillis
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Levendary Caf Globalization v. Localization Professor Paul Gillis - - PowerPoint PPT Presentation
Levendary Caf Globalization v. Localization Professor Paul Gillis 1 Why Internationalize? Barlett and Ghoshal (1989) 2 3 4 Global Integration/Local Responsiveness Source: Prahalad and Doz 5 Integration/responsiveness framework High
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Source: Prahalad and Doz
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Pressure for global integration Pressure for local responsiveness Low High High Global Strategy Transnational Strategy Replication strategy Multi-domestic Strategy
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