Levendary Caf Globalization v. Localization Professor Paul Gillis - PowerPoint PPT Presentation

Levendary Café Globalization v. Localization Professor Paul Gillis 1

Why Internationalize? Barlett and Ghoshal (1989) 2

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Global Integration/Local Responsiveness Source: Prahalad and Doz 5

Integration/responsiveness framework High Global Strategy Transnational Strategy Pressure for global integration Multi-domestic Replication strategy Strategy Low High Pressure for local responsiveness 6

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Levendary Café • What is the problem here? 9

Porter’s Value Chain 10

Control • Management is the profession of control. – Stafford Beer 11

Control Process • Setting performance standards. • Measurement of actual performance. • Comparing actual performance with standards. • Analysing deviations. • Taking correcting deviations. 12

Tension between Entrepreneurship and Control • Peters and Waterman – In Search of Excellence – Release business from the tyranny of the bean-counters – People/Customers/Action – 8 Themes – #8 Simultaneous loose-tight properties • Autonomy on the shop floor with centralized values. 13