Lets Connect Darnyelle A. Jervey, MBA Darnyelle A. Jervey, MBA - - PowerPoint PPT Presentation

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Lets Connect Darnyelle A. Jervey, MBA Darnyelle A. Jervey, MBA - - PowerPoint PPT Presentation

#DEDOECT2016 Lets Connect Darnyelle A. Jervey, MBA Darnyelle A. Jervey, MBA Speaker | Author | Strategist Speaker | Author | Strategist Like Me: Like Me: www.facebook.com/darnyellejervey Follow me: Follow me:


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@darnyellejervey @ncrediblefactor #DEDOECT2016

Let’s Connect

Darnyelle A. Jervey, MBA Darnyelle A. Jervey, MBA

Speaker | Author | Strategist Speaker | Author | Strategist

Like Me: Like Me:

www.facebook.com/darnyellejervey

Follow me: Follow me:

www.twitter.com/darnyellejervey

Link in with me: Link in with me:

www.linkedin.com/in/darnyellejervey

Watch me: Watch me:

www.youtube.com/darnyelleajervey

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@darnyellejervey @ncrediblefactor #DEDOECT2016

5 Keys to ROCK Your Online Presence

www.incre redibleoneente nterp rprises.com

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Tweet this: I’m with @darnyellejervey and she’s #Incredible I’m learning how to #ROCKMyOnlinePresence

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@darnyellejervey @ncrediblefactor #DEDOECT2016

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@darnyellejervey @ncrediblefactor #DEDOECT2016

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@darnyellejervey @ncrediblefactor #DEDOECT2016

The Process

www.incredibleoneenterprises.com

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@darnyellejervey @ncrediblefactor #DEDOECT2016

5 Keys to ROCK Your Online Presence

  • Take the Time to Tighten Your

Message

  • (BE)…Real, Relevant, Relatable
  • Outline the right online tools for

your business

  • Create fresh content consistently
  • Kick Your Competition to the Curb

(Rise Above the Noise & Stand Out)

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Take the Time to Tighten Your Message

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Power Statement

  • I Help X
  • Do Y
  • So That Z
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@darnyellejervey @ncrediblefactor #DEDOECT2016

Success in business a posture change… DEMANDS

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@darnyellejervey @ncrediblefactor #DEDOECT2016

People in pain are actively seeking a pain killer

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@darnyellejervey @ncrediblefactor #DEDOECT2016

A SPICE PROBLEM

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@darnyellejervey @ncrediblefactor #DEDOECT2016

A SPICETM Problem is…

Specific & Substantive Pervasive & Persistent Immediate & Insurmountable Clear & Conscious Expensive & Expansive

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@darnyellejervey @ncrediblefactor #DEDOECT2016

SAVE TIME, MONEY

, ENERGY , SPACE, EFFORT

PROTECT INVESTMENT, SELF EMPLOYEES/FAMILY

, PROPERTY

REDUCE INVESTMENT, EFFORT, WORRY

, EXPENSES, RISK

MAKE MONEY

, SPACE, CONFIDENT, RELAXED , STRESS-FREE

INCREASE HAPPINESS/FULFILLMENT, PROFIT, RESULTS, CONFIDENCE IMPROVE EARNINGS, RESULTS, IMAGE, STATUS, RELATIONSHIPS, EFFICIENCY

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Be Real, Relevant and Google-able

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Quick Tips

  • Your brand never sleeps
  • Don’t add to the noise online
  • Research yourself
  • Have a user friendly website
  • Update/refresh your online

presence at least twice a year

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Know Your Numbers!

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@darnyellejervey @ncrediblefactor #DEDOECT2016

All Roads Lead to Your Website

*Nielsen / Webvisible Your Website Facebook

LinkedIn Twitter

Blog

Instagram

Over 77% Would choose an unfamiliar business with QUALITY site

  • ver a known

business with a poor site!

Your Website is central to everything you do online!

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Your Website Matters

  • Ease of Use
  • What you do is clear and

compelling

  • Get clear on AoO and

keywords

  • 1.9 seconds to make your

solution obvious

  • Call to Action is Prevalent
  • VIDEO
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@darnyellejervey @ncrediblefactor #DEDOECT2016

Prospects are Searching For You

Of Consumers use the Internet as their first choice to find a local business from which to buy!

*Nielsen / Webvisible

74% would prefer to FIND what they need rather than have an advertisement sent to them

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Action Items: Create your Google Profile and Google Places Listing

Google is the New Business Card

Darnyelle Jervey

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Location, Location, Location

95% of clicks come from Page 1 Results!!!

Page 1 Page 5

Photo by Nevada Tumbleweed- flickr Photo by S Kinkade - flickr

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@darnyellejervey @ncrediblefactor #DEDOECT2016

www.incredibleoneenterprises.com

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Outline the Right Tools for Your Business Online

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Some of My Faves

  • Calendar Mgmt –

Timetrade

  • Meetings – Zoom
  • Customer

Relationship Mgmt – Infusionsoft

  • File Sharing –

Dropbox

  • Outsourcing –

Fiverr

  • Team/Project

Mgmt – Teamwork PM

  • Social Media –

Linked In

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Create FRESH Content Consistently

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Must Haves

  • Marketing Calendar
  • Content Calendar
  • 2-4 hours creating content per

week

  • Don’t be a curator, be a creator
  • Determine how you’ll disseminate

your content

– Blog, YouTube, Social Media, Podcast, etc

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@darnyellejervey @ncrediblefactor #DEDOECT2016

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Marketing Streams

  • Word of Mouth & Referrals
  • Speaking
  • Media and Public Relations
  • Direct Mail
  • Focused Networking
  • Drive by Marketing
  • Live Events
  • Chambers/Associations
  • Brand Ambassadors (paid or unpaid)
  • Flyers and Promotional Materials
  • Sponsoring
  • Exhibiting
  • Writing a Book
  • Phone calls – Warm or call
  • RFP Process
  • Online Directories
  • SEO and Website
  • Automated Marketing
  • Internet Marketing
  • Social Media
  • Education Based (webinars/

teleseminars)

  • Video
  • Top of Mind Marketing
  • Articles and Blogging
  • Podcasts/ Blog Talk Radio
  • Advertising
  • Joint Venture Marketing
  • Free Offers/Samples
  • Client Success Stories & Case Studies
  • Surveys and Polls
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@darnyellejervey @ncrediblefactor #DEDOECT2016

Marketing Sequence Formula

Value Value Value Offer Delivery Value Next Level Offer

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that’s where the fortune is Follow Up…

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Kick Your Competition to the Curb

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@darnyellejervey @ncrediblefactor #DEDOECT2016

There’s a lot of noise out there…

  • 294 billion emails are sent
  • 2 million blog posts are written
  • 864,000 hours of video are uploaded…

to YouTube alone

  • 48 million Google searches are

conducted

  • 2.4 million tweets are posted
  • 16.4 million pieces of content are shared
  • n Facebook
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@darnyellejervey @ncrediblefactor #DEDOECT2016

And that’s just the tip of the iceberg…

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Right Now, There Are People Looking for You

  • They don’t know you exist
  • So, they’ve chosen someone else
  • But you’re WAAAY better than they

are

  • To meet them, you need to ROCK

Your Online Presence

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@darnyellejervey @ncrediblefactor #DEDOECT2016

Magnetic Marketing is HOW you ROCK Your Online Presence

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@darnyellejervey @ncrediblefactor #DEDOECT2016

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