Lets Connect Darnyelle A. Jervey, MBA Darnyelle A. Jervey, MBA - - PowerPoint PPT Presentation

@darnyellejervey @ncrediblefactor #DEDOECT2016

Let’s Connect

Darnyelle A. Jervey, MBA Darnyelle A. Jervey, MBA

Speaker | Author | Strategist Speaker | Author | Strategist

Like Me: Like Me:

www.facebook.com/darnyellejervey

Follow me: Follow me:

www.twitter.com/darnyellejervey

Link in with me: Link in with me:

www.linkedin.com/in/darnyellejervey

Watch me: Watch me:

www.youtube.com/darnyelleajervey

@darnyellejervey @ncrediblefactor #DEDOECT2016

5 Keys to ROCK Your Online Presence

www.incre redibleoneente nterp rprises.com

@darnyellejervey @ncrediblefactor #DEDOECT2016

Tweet this: I’m with @darnyellejervey and she’s #Incredible I’m learning how to #ROCKMyOnlinePresence

@darnyellejervey @ncrediblefactor #DEDOECT2016

@darnyellejervey @ncrediblefactor #DEDOECT2016

@darnyellejervey @ncrediblefactor #DEDOECT2016

The Process

www.incredibleoneenterprises.com

@darnyellejervey @ncrediblefactor #DEDOECT2016

5 Keys to ROCK Your Online Presence

• Take the Time to Tighten Your

Message

• (BE)…Real, Relevant, Relatable
• Outline the right online tools for

your business

• Create fresh content consistently
• Kick Your Competition to the Curb

(Rise Above the Noise & Stand Out)

@darnyellejervey @ncrediblefactor #DEDOECT2016

Take the Time to Tighten Your Message

@darnyellejervey @ncrediblefactor #DEDOECT2016

Power Statement

• I Help X
• Do Y
• So That Z

@darnyellejervey @ncrediblefactor #DEDOECT2016

Success in business a posture change… DEMANDS

@darnyellejervey @ncrediblefactor #DEDOECT2016

People in pain are actively seeking a pain killer

@darnyellejervey @ncrediblefactor #DEDOECT2016

A SPICE PROBLEM

@darnyellejervey @ncrediblefactor #DEDOECT2016

A SPICETM Problem is…

Specific & Substantive Pervasive & Persistent Immediate & Insurmountable Clear & Conscious Expensive & Expansive

@darnyellejervey @ncrediblefactor #DEDOECT2016

SAVE TIME, MONEY

, ENERGY , SPACE, EFFORT

PROTECT INVESTMENT, SELF EMPLOYEES/FAMILY

, PROPERTY

REDUCE INVESTMENT, EFFORT, WORRY

, EXPENSES, RISK

MAKE MONEY

, SPACE, CONFIDENT, RELAXED , STRESS-FREE

INCREASE HAPPINESS/FULFILLMENT, PROFIT, RESULTS, CONFIDENCE IMPROVE EARNINGS, RESULTS, IMAGE, STATUS, RELATIONSHIPS, EFFICIENCY

@darnyellejervey @ncrediblefactor #DEDOECT2016

Be Real, Relevant and Google-able

@darnyellejervey @ncrediblefactor #DEDOECT2016

Quick Tips

• Your brand never sleeps
• Don’t add to the noise online
• Research yourself
• Have a user friendly website
• Update/refresh your online

presence at least twice a year

@darnyellejervey @ncrediblefactor #DEDOECT2016

Know Your Numbers!

@darnyellejervey @ncrediblefactor #DEDOECT2016

All Roads Lead to Your Website

*Nielsen / Webvisible Your Website Facebook

LinkedIn Twitter

Blog

Instagram

Over 77% Would choose an unfamiliar business with QUALITY site

• ver a known

business with a poor site!

Your Website is central to everything you do online!

@darnyellejervey @ncrediblefactor #DEDOECT2016

Your Website Matters

• Ease of Use
• What you do is clear and

compelling

• Get clear on AoO and

keywords

• 1.9 seconds to make your

solution obvious

• Call to Action is Prevalent
• VIDEO

@darnyellejervey @ncrediblefactor #DEDOECT2016

Prospects are Searching For You

Of Consumers use the Internet as their first choice to find a local business from which to buy!

*Nielsen / Webvisible

74% would prefer to FIND what they need rather than have an advertisement sent to them

@darnyellejervey @ncrediblefactor #DEDOECT2016

Action Items: Create your Google Profile and Google Places Listing

Google is the New Business Card

Darnyelle Jervey

@darnyellejervey @ncrediblefactor #DEDOECT2016

Location, Location, Location

95% of clicks come from Page 1 Results!!!

Page 1 Page 5

Photo by Nevada Tumbleweed- flickr Photo by S Kinkade - flickr

@darnyellejervey @ncrediblefactor #DEDOECT2016

www.incredibleoneenterprises.com

@darnyellejervey @ncrediblefactor #DEDOECT2016

Outline the Right Tools for Your Business Online

@darnyellejervey @ncrediblefactor #DEDOECT2016

Some of My Faves

• Calendar Mgmt –

Timetrade

• Meetings – Zoom
• Customer

Relationship Mgmt – Infusionsoft

• File Sharing –

Dropbox

• Outsourcing –

Fiverr

• Team/Project

Mgmt – Teamwork PM

• Social Media –

Linked In

@darnyellejervey @ncrediblefactor #DEDOECT2016

Create FRESH Content Consistently

@darnyellejervey @ncrediblefactor #DEDOECT2016

Must Haves

• Marketing Calendar
• Content Calendar
• 2-4 hours creating content per

week

• Don’t be a curator, be a creator
• Determine how you’ll disseminate

your content

– Blog, YouTube, Social Media, Podcast, etc

@darnyellejervey @ncrediblefactor #DEDOECT2016

@darnyellejervey @ncrediblefactor #DEDOECT2016

Marketing Streams

• Word of Mouth & Referrals
• Speaking
• Media and Public Relations
• Direct Mail
• Focused Networking
• Drive by Marketing
• Live Events
• Chambers/Associations
• Brand Ambassadors (paid or unpaid)
• Flyers and Promotional Materials
• Sponsoring
• Exhibiting
• Writing a Book
• Phone calls – Warm or call
• RFP Process
• Online Directories
• SEO and Website
• Automated Marketing
• Internet Marketing
• Social Media
• Education Based (webinars/

teleseminars)

• Video
• Top of Mind Marketing
• Articles and Blogging
• Podcasts/ Blog Talk Radio
• Advertising
• Joint Venture Marketing
• Free Offers/Samples
• Client Success Stories & Case Studies
• Surveys and Polls

@darnyellejervey @ncrediblefactor #DEDOECT2016

Marketing Sequence Formula

Value Value Value Offer Delivery Value Next Level Offer

@darnyellejervey @ncrediblefactor #DEDOECT2016

@darnyellejervey @ncrediblefactor #DEDOECT2016

that’s where the fortune is Follow Up…

@darnyellejervey @ncrediblefactor #DEDOECT2016

Kick Your Competition to the Curb

@darnyellejervey @ncrediblefactor #DEDOECT2016

There’s a lot of noise out there…

• 294 billion emails are sent
• 2 million blog posts are written
• 864,000 hours of video are uploaded…

to YouTube alone

• 48 million Google searches are

conducted

• 2.4 million tweets are posted
• 16.4 million pieces of content are shared
• n Facebook

@darnyellejervey @ncrediblefactor #DEDOECT2016

And that’s just the tip of the iceberg…

@darnyellejervey @ncrediblefactor #DEDOECT2016

Right Now, There Are People Looking for You

• They don’t know you exist
• So, they’ve chosen someone else
• But you’re WAAAY better than they

are

• To meet them, you need to ROCK

Your Online Presence

@darnyellejervey @ncrediblefactor #DEDOECT2016

Magnetic Marketing is HOW you ROCK Your Online Presence

@darnyellejervey @ncrediblefactor #DEDOECT2016

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