LEE MONTGOMERY & MARIA GREY PROFESSIONAL, EXPERIENCED, - - PDF document
= LEE MONTGOMERY & MARIA GREY PROFESSIONAL, EXPERIENCED, TRUSTWORTHY 323.828.9996 | Lee Montgomery 661.312.8861 | Maria Grey LEEandMARIA@ERealEsateCorporation.com eReal Estate Corp. 414 Torrance Blvd. Redondo Beach, CA 90277 BRE#
LEE MONTGOMERY & MARIA GREY
PROFESSIONAL, EXPERIENCED, TRUSTWORTHY
323.828.9996 | Lee Montgomery 661.312.8861 | Maria Grey LEEandMARIA@ERealEsateCorporation.com eReal Estate Corp. 414 Torrance Blvd. Redondo Beach, CA 90277 PREPARED FOR: BRE# 01984844 BRE# 01985785 LEE MONTGOMERY & MARIA GREY
INTRODUCTION
LEE MONTGOMERY - BRE# 01984844 MARIA GREY – BRE# 01985785 Maria is highly motivated to sell you your dream home. A licensed real estate agent who brings with her over two decades of success in sales in the areas of publishing, software, and fitness. She studied and acquired her real estate license with her partner, Lee Montgomery, under the inspiration of Lee’s brother-in-law, Steve Decker. Steve is a successful real estate developer and broker, serving the Santa Barbara county area. Maria has two sons and enjoys music, poetry, and the outdoors, especially living at the PERSONAL GUARANTEE
WE ARE SO SURE OF THE LEVEL OF OUR SERVICE THAT AFTER THE INITIAL 30 DAYS OF THE LISTING, IF ANY CLIENT FEELS THAT THEIR INTERESTS WOULD BE BETTER SERVED BY CANCELING THEIR LISTING, WE WILL DO SO WITHOUT HESITATION. FROM THE VERY BEGINNING, WE WANT OUR CLIENTS TO BE COMPLETELY COMFORTABLE WITH THEIR REAL ESTATE DECISIONS.
MEET MY TEAM
Dean Thomas 310-874-1010 BRE# 00711417 Jan Thomas 310-874-2451 BRE# 01222734 Susan Earnest 310-245-1279 BRE# 01272987 Bruce Bogart 310-344-1997 BRE# 01235444 Eric Conrad 310-993-3124 BRE# 01222734 Jeannie Penner-More 310-874-2451 BRE# 01076415 Rick Shaw 310-809-5511 BRE# 00526393 George Lara 310-505-0504 BRE# 01366576 Erick Claudio 323-571-1124 BRE# 02000236 MEET MY LENDERS
Malaga Bank Mark S. Smith Senior Vice President 310-567-3911 WHY CHOOSE US?
WHY CHOOSE eREAL ESTATE?
eReal Estate Corp provides a full range of real estate services. Our local knowledge combined with experience across five decades of real estate, and our unparalleled support in the newest technology available makes us the best. From top to bottom, eReal Estate Corp is designed to give its agents and you, MAXIMUM EXPOSURE FOR YOUR PROPERTY
OVER 92% OF ALL BUYERS SEARCH FOR REAL ESTATE ONLINE
PAST CLIENTS
Trustworthiness is a cornerstone of our business. Over 80% of our business is either repeat INVESTMENTS
NEW RESIDENTIAL DEVELOPMENT TRANSACTIONS 918 & 920 Emerald, Redondo Beach 109 & 104 N. Juanita, Redondo Beach 220 & 224 S. Juanita, Redondo Beach 612, 614, 616, 618 S. Broadway, Redondo Beach 621 S. Broadway (A and B), Redondo Beach 203 Avenue E (A, B, C), Redondo Beach 736 Esplanade, Redondo Beach 505, 507, 509, 511 N. Francisca, Redondo Beach 812 and 814 El Redondo, Redondo Beach 1141 7th Street, Hermosa Beach 935 & 937 1st Street, Hermosa Beach 217 & 218 8th Street, Manhattan Beach 316 S. Broadway, Redondo Beach 720 & 722 Esplanade, Redondo Beach 657 & 659 5th St, Hermosa Beach 1406 & 1408 15th St, Manhattan Beach 817-819 6th Street, Hermosa Beach 236 N. Juanita, Redondo Beach 3525 Maricopa, Torrance 1806 Perkins, Redondo Beach 2623 Carnegie, Redondo Beach 201 & 203 S. Prospect, Redond Beach 657-659 5th St, Hermosa Beach 520 S, Francisca Ave, Redondo Beach 1012, 1014, 1016 Garnet, Redondo Beach 206 S. Lucia Ave, Redondo Beach 1908 Morgan Lane, Redondo Beach 1910 Marshallfield Lane, Redondo Beach 606 N. Francisca Ave, Redondo Beach 502 N. Francisca, Redondo Beach 500 N. Lucia/1101 Diamond, RB COMMERCIAL TRANSACTIONS 1702 Hermosa Ave, Hermosa Beach 14523 Freeman, Lawndale 226 2nd St, Hermosa Beach 112 E. Florence, Los Angeles 1612-1616 146th St, Gardena 1 Pearl Street, Redondo Beach 328 S. Catalina Ave, Redondo Beach 126-128 S. Catalina Ave, Redondo Beach 609-613 N. PCH, Redondo Beach 911 S. Catalina Ave, Redondo Beach 1901 S. PCH, Hermosa Beach 2416 Amsler Street, Torrance 2101 Perkins Lane, Redondo Beach 315 S PCH, Redondo Beach 400-414 Torrance Blvd, Redondo Beach 1921 Artesia Blvd, Redondo Beach 800 Pacific Avenue, San Pedro 607 S. Pacific Coast Hwy, Redondo Beach SUCCESSFUL RESIDENTIAL CLOSINGS
2017 2709 W. 156th St, Gardena 3602 W. Estates #212, RHE 2207 Gates, Redondo Beach 2143 W. 183rd St, Torrance 2108 Loma Dr, Hermosa Beach 840 Ardmore, Hermosa Beach 2621 Vorhees, Redondo Beach 615 El Redondo Ave, RB 2207 Gates Ave, Redondo Beach 728 N. Lucia #A, Redondo Beach 2419 Voorhees #A, Redondo Beach 17516 Ermanita Ave, Torrance 625 S. Gertruda, Redondo Beach 500 N. Lucia, Redondo Beach 316 N. Francisca, Redondo Beach 1101 Diamond, Redondo Beach 1412 Stonewood Ct, San Pedro 24509 Pantera Ct, Murrieta 1745 Marine #8, Gardena 130 S Prospect Avee, Redondo Beach 9765 Vena Ave., Arleta, CA 316 N Francisca, Redondo Beach 3745 W 173rd St, Torrance .20808 Avis Torrance 3315 W 190th, Torrance 15548 Ladysmith St. Hacienda Heights 24263 Los Codona, Torrance 1908 Reynosa, Torrance 1008 Cota, Torrance. 206 S. Helberta Ave #A, Redondo Beach 2733 Normallin, Torrance 6128 Marina Pacifica Dr, N. Long Beach SUCCESSFUL RESIDENTIAL CLOSINGS
PRICING STRATEGIES
Pricing a property correctly is crucial to its sale. If priced too high, you may alienate buyers and delay the sale. If priced too low, you may not obtain the maximum equity that your property is worth. What is most important is that the price of your property is suited to meet your objectives in terms of days on market and net proceeds from the sale. Often times, there is a fine balance between these two factors. We understand that each client is different. While some are interested in bringing out the highest attainable price for their properties, others are more interested in a timely sale. Whatever the case is for you, we are always putting your priorities in front. Our job is to give you the most helpful information so that the way we price your home aligns with your financial and personal needs. 12 WEEK PLAN OF ACTION
WEEK ONE COMPLETE ALL REQUIRED PAPERWORK: Agency, Transfer Disclosure Statement (TDS-14), FIRPTA, Listing Agreement. PROFILE SHEET: When listing your property for sale, your property will be introduced to thousands of potential buyers through print ad and 12 WEEK PLAN OF ACTION
WEEK TWO SOCIAL MEDIA: We post your property on Facebook, Twitter, YouTube, Zillow, and Trulia for maximum exposure. NEIGHBORHOOD MAILING: We mail to the area immediately surrounding your home with a flyer on the property with an invitation to come to the next open house. AGENT FOLLOW UP: We pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings 12 WEEK PLAN OF ACTION
WEEK THREE 1ST TARGET MAILING: We target mail a minimum of 250 postcards to property owners in your neighborhood asking if they have a friend or family who they may want to have as a neighbor. NETWORKING MEETINGS: We are involved with several groups of agents that meet regularly to share ideas and network listings. AGENT FOLLOW UP: We pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings 12 WEEK PLAN OF ACTION
WEEK FIVE 2ND TARGET MAILING: Another mailing goes out to a separate group of individuals who may be potential prospects for a property such as the subject property. AGENT FOLLOW UP: Pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings or previewing the property. ADVERTISING: Never stops. OPEN HOUSE: As warranted. COMMUNICATE WITH SELLER. WEEK SIX PRICING STRATEGY: If property is not sold by this time, we review with the property owner the exact number of brokers and buyers that have viewed the property. If there have been over 100 views of the property, a change in pricing strategy is discussed. AGENT FOLLOW UP: Pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings or previewing of the property. ADVERTISING: Never stops. PROGRESSIVE BROKERS OPEN HOUSE: We many do several brokers open houses on a single property to promote it to and offer larger cash drawings or full course meals to attract agents. PUBLIC OPEN HOUSE: As warranted. MARKET WATCH: It is time to take the pulse of the market again. COMMUNICATE WITH SELLER. 12 WEEK PLAN OF ACTION
WEEK SEVEN 3RD TARGET MAILING: As warranted. AGENT FOLLOW UP: Pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings or previewing of the property. ADVERTISING: Never stops. OPEN HOUSE: As warranted WEEK EIGHT FLYER: Time to hit the Brokers with another flyer. Most of the time the format is altered to attract different attention. AGENT FOLLOW UP: Pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings or previewing of the property. ADVERTISING: Never stops OPEN HOUSE: As warranted. COMMUNICATE WIT SELLER: As always. CARAVAN REPEAT: By this time, we may want to revitalize the property in the minds of our associates. 12 WEEK PLAN OF ACTION
WEEK TEN AGENT FOLLOW UP: Pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings or previewing of the property. ADVERTISING: Change ad and/or advertise in a different publication OPEN HOUSE: As warranted. WEEK ELEVEN 4TH TARGET MAILING. AGENT FOLLOW UP: Pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings or previewing of the property. ADVERTISING: Change ad and/or advertise in a different publication. OPEN HOUSE: As warranted. 12 WEEK PLAN OF ACTION
WEEK TWELVE FLYERS: If the property remains unsold, another batch of flyers is delivered to the Brokers in the area. AGENT FOLLOW UP: Pick up all Broker cards or get names and numbers from the seller so that we can check with them regarding showings or previewing of the property. OPEN HOUSE: As warranted. READ BOX. MARKET WATCH. STRATEGY MEETING WITH SELLER: If after continuous promotion in this fashion, the property remains unsold, it is important to openly look at all aspects of the market and the property and determine what additional steps, either new or repeated should be done. RE-LOST PROPERTY: Even if the listing agreement is for a longer period of time, we always re-list the property after 3 months in order to bring it OFFERS
NEGOTIATING OFFER OFFER PRESENTATION: We encourage any and all offers. The only bad offer is the one the buyer decided not to write. COUNTER OFFER: After hearing the offer, we help work through every detail as it relates to you and your plans and ultimate needs. We discuss and construct a detailed counter offer based on your needs, current market conditions, and assessment of the strength of the buyer’s offer. We always recommend that the seller respond to a buyers’ offer as quickly as possible. BUYERS MARKET ANALYSIS: We prepare the CMA that we used to establish pricing on the property for use with the buyer in helping them with their decision. COUNSELING: We consider ourselves a facilitator. We are able to relate the buyer’s needs and objections to you from our encounter. We wither have a signed counter offer or another offer for us to discuss and work on. We never push the parties into a transaction, but rather help them solidify their own decisions by acting as a sounding board, devil’s advocate, or by providing needed information to continue to bring the sides together. FINANCING: Sometimes this is the key to how a buyer responds to a counter offer, when we meet with them we are able to look at their financial picture and help them see financing alternatives that may make it easier for them to meet your needs. DOING WHAT IT TAKES: We will not give up on any offer until every possible line has been followed. We are nothing if not creative. As long as we have a willing buyer and a willing seller, we believe we can make any transaction work, while maintaining the highest level of professionalism, ethics and integrity. We never stop negotiating on your behalf unless instructed to by you. CONTRACTS AND DISCLOSURES
The real estate purchase contract has evolved greatly over the past 50 years. It is important that your real estate agent know all details and facets of the purchase contract and how best to negotiate on your behalf. Lee and Maria will sit with you and explain all details in the contract and how they may affect your position in the transaction. The standard purchase contract has 50 clauses. Aside from the purchase price, these clauses identify the several important terms of the sale including the allocation of closing costs, financing terms, and contingency periods within the escrow. Lee and Maria can advise you, based on your particular situation and the party that you are negotiating with, the best way to structure the contract so that your interests are protected. Real estate transactions now include more than 25 different disclosures and reports. Some of these are: __ Agency Disclosures regarding agency relationships with listing agent and selling agent __Listing contract __Seller Advisory __Purchase contract __Counter offers __Buyer’s inspection advisory __Disclosures if the property is a trust, probate, or short sale __Wood pest inspection addendum (who will pay for the report and any work required) __Escrow documents __Preliminary title report __Transfer Disclosure Statement __Seller Property Questionnaire __Statewide Buyer and Seller Advisory __Smoke Detector/Water Heater Statement of Compliance __Lead Based Paint Disclosure __Agent Visual Inspection Disclosure __Market Conditions Advisory __Earthquake/Environmental booklets __Natural Hazard Disclosure __Carbon-monoxide Detector Compliance Statement __Property Inspection Report __Termite Inspection Report __Any applicable city reports __Mold Disclosure Statement __If applicable receipt for CC&Rs and Parking & Storage Disclosure It is important when you enter in to a real estate transaction that you have a knowledgeable team on your side to guide you through all of the transactional details and keep you informed every step of the way. We have completed over 500 real estate transactions and the documentation that comes with them. When you choose to use Lee and Maria & eReal Estate Corp. to assist you in your real estate purchase or sale, you can be assured that we are working for you and keeping your best interests in mind at all times. ESCROW
Many people think our job is done when the transaction is put together. Unfortunately, unless we are working on a fee basis, we do not get paid until the transaction closes. Every transaction is different. Sometimes as much or more creativity and perseverance is needed through the escrow process than through listing and negotiating. There is a lot of important paperwork, designed to protect and educate the parties. The escrow process looks something like this: REVIEW PRELIMINARY TITLE REPORT: We look for any potential problems on the pre-lim and start immediately to work with the title company to solve any such problems. ARRANGE FOR PHYSICAL INSPECTION: We make certain that the buyer meets their time-frame for performing the physical inspection. ORDER TERMITE REPORT: We get this out of the way along with buyer’s other inspections if we have not arranged for an inspection during the listing process. Either way, a copy of the report is given to the buyer as soon as it is available. ORDER BUILDING REPORT: Depending on the city, this takes from 7 days to 3 weeks, so it’s important to get this taken care of immediately. ARRANGE FOR ANY OTHER INSPECTIONS: If the buyer desires any other inspections, we make sure that they are set up quickly and handled. SMOKE DETECTOR / CARBON MONOXIDE COMPLIANCE: We make sure that you have complied with any applicable smoke detector and carbon monoxide ordinances in your city. EARTHQUAKE PAMPHLET: We will assist you in finding the information necessary to complete the earthquake disclosure as required in ESCROW
ORDER HOME PROTECTION PLAN. PREPARE COMPS FOR APPRAISAL: We make sure to meet the appraiser in person with the comparable sales in your area to make sure we get an accurate appraisal. REVIEW WITH BUYER’S LENDER: We contact the buyer’s lender when verbal approval is due and see if there are any potential problems to be dealt with. COMMUNICATE WITH ESCROW: We make sure that escrow has ordered the lender’s demand and that any title issues are in the process of being resolved. COMMUNICATE WITH SELLER: If we are doing our job well, we can insulate you from the day to day action of the escrow process. Nevertheless, we let you know about any problems and solutions and keep you generally informed on the progress. COMMUNICATE WITH BUYER OR BUYER’S AGENT: We constantly check to make sure that no problems have developed with the buyer during the escrow that could affect our closing. PREPARE ANSWERS TO DISAPPROVALS ON INSPECTIONS OR DISCLOSURES: Many transactions die at this stage because defects with the property are not handled well. As long as a buyer is not looking for a way out of a transaction, we will make sure that minor problems with the home do not cause a deal to fail. REMOVE BUYER CONTINGENCIES: As quickly and efficiently as possible we seek to close out each contingency so that when the loan is approved, we are ready to close. LENDER FOLLOW UP: We always make sure the process has not bogged down anywhere along the line. DRAFT ANY NECESSARY AMENDMENTS: Sometimes during the escrow, in order to address issues that have propped up, changes to the agreement have to be drawn up. COORDINATE WITH SELLER’S PURCHASE IF NECESSARY: If you are buying another property, we make sure that the escrows are coordinated so that you are not inconvenienced at the close. CLOSE OF ESCROW. HANDLE ANY AFTER SALE PROBLEMS. GET A GREAT REFERENCE LETTER FROM SELLER FOR ANOTHER JOB WELL DONE. CREATING THE WIN-WIN
CREATING THE “WIN-WIN” Over our careers in Real Estate, we have worked with buyers, sellers, contractors, and financial institutions alike. Because our client list and industry contacts are so extensive, we are able to create highly successful business “marriages”. We bring buyers together with property owners, contractors, and subcontractors to form relationships that are mutually beneficial and profitable for years to come. That’s a Win-Win. Our philosophy includes understanding our clients’ concerns, and bringing comprehensive industry perspective into play to create profitable business realities. Loyalty, trustworthiness, and integrity help us create Win-Win situations, and the most profitable results for our clients. Whether you are buying or selling your first home or you are an experienced real estate investor, we look forward to assisting you. We appreciate the opportunity to earn your business NOTES