Learning to Visualize: Surviving in the World of Data Nam Wook Kim - - PowerPoint PPT Presentation

learning to visualize surviving in the world of data
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Learning to Visualize: Surviving in the World of Data Nam Wook Kim - - PowerPoint PPT Presentation

Learning to Visualize: Surviving in the World of Data Nam Wook Kim Mini-Courses January @ GSAS 2019 About Me Nam Wook Kim 5th-Year Ph.D. Student Computer Science Department Information Visualization & Human-Computer Interaction


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Learning to Visualize: Surviving in the World of Data

Nam Wook Kim Mini-Courses — January @ GSAS 2019
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About Me

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Nam Wook Kim

5th-Year Ph.D. Student Computer Science Department Information Visualization & Human-Computer Interaction

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About You

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Goal

To learn how to design effective visualization

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Goal

To learn how to evaluate visualization design

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  • 1. Value of visualization
  • 2. Design principles
  • 3. Graphical perception

Today

Fundamental

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  • 1. Data model and visual encoding
  • 2. Exploratory data analysis
  • 3. Storytelling with data
  • 4. Advanced visualizations

Practical

Tomorrow

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  • 1. Data model and visual encoding
  • 2. Exploratory data analysis
  • 3. Storytelling with data
  • 4. Advanced visualizations

Practical

Tomorrow

Tableau {

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The Value of Visualization

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Big Data Small Data Data Everywhere

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Health & Medicine

Replace with a visualization example. Event sequence analysis?? Medical visualization (scientific)
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Transportation

https://eng.uber.com/data-viz-intel/
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Economy

http://atlas.cid.harvard.edu/
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Public Safety

https://www.trulia.com/real_estate/Cambridge-Massachusetts/crime/
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Human Activity

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The Industrial Revolution of Data

Joe Hellerstein, UC Berkley, 2008

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“The ability to take data — to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it — that’s going to be a hugely important skill in the next decades …’’

Hal Varian, Google’s Chief Economist The McKinsey Quarterly, January 2009

Data Literacy

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“…Information consumes the attention of its

  • recipients. Hence … a need to allocate that attention

efficiently among the overabundance of information sources that might consume it.”

Herbert A. Simon Economist & Psychologist

A Poverty of Attention

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Collage of visualizations Visualization can help!

provides a powerful yet accessible way to make sense of large and complex data

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What is Visualization?

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“visual representations of data to amplify cognition.” —Card, Mackinlay, & Shneiderman 1999 “... finding the artificial memory that best supports

  • ur natural means of perception.”

—Bertin 1967 “Transformation of the symbolic into the geometric” —McCormick et al. 1987

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...to convey information through graphical representations

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Summary Statistics uX = 9.0 σX = 3.317 uY = 7.5 σY = 2.03

A B C D X Y X Y X Y X Y 10.0 8.04 10.0 9.14 10.0 7.46 8.0 6.58 8.0 6.95 8.0 8.14 8.0 6.77 8.0 5.76 13.0 7.58 13.0 8.74 13.0 12.74 8.0 7.71 9.0 8.81 9.0 8.77 9.0 7.11 8.0 8.84 11.0 8.33 11.0 9.26 11.0 7.81 8.0 8.47 14.0 9.96 14.0 8.10 14.0 8.84 8.0 7.04 6.0 7.24 6.0 6.13 6.0 6.08 8.0 5.25 4.0 4.26 4.0 3.10 4.0 5.39 19.0 12.50 12.0 10.84 12.0 9.13 12.0 8.15 8.0 5.56 7.0 4.82 7.0 7.26 7.0 6.42 8.0 7.91 5.0 5.68 5.0 4.74 5.0 5.73 8.0 6.8

Linear Regression Y = 3 + 0.5 X R2 = 0.67

Anscombe’s Quartet

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SLIDE 26 Y 4 8 11 15 X 4 8 11 15 Y 4 8 11 15 X 4 8 11 15 Y 4 8 11 15 X 4 8 11 15 Y 4 8 11 15 X 5 10 15 20

A B C D

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...make both calculations and graphs. Both sorts of output should be studied; each will contribute to understanding.

  • F. J. Anscombe, 1973
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Matejka & Fitzmaurice 2017

All distinct datasets with same statistical properties

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Why Create Visualizations?

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Why Create Visualizations?

  • Answer questions (or discover them)
  • Make decisions
  • See data in context
  • Expand memory
  • Support graphical calculation
  • Find patterns
  • Present argument or tell a story
  • Inspire
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Three functions of visualization

  • 1. Record
  • 2. Analyze
  • 3. Communicate
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Record Information

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6200 BC

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Leonardo da Vinci 1485

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Galileo Galilei's 
 Sketches of the Moon

(November-December 1609)
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  • E. J. Muybridge, 1878
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Support Reasoning

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Analyze

John Snow, the Cholera Epidemic 1854
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Analyze

Plotted the position of each cholera case on a map. [from Tufte 83]

Seeing Data in Context

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The Broad Street Well

Used map to hypothesize that pump on Broad St. was the cause. [from Tufte 83]
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Space Shuttle Challenger Disaster (1986)

  • approx. 73 seconds after
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Rubber O-rings had problems with cold temperatures.

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SLIDE 43 One of original reports sent to NASA officials before launch
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SLIDE 45 [Edward Tufte 1997]

Use a right visualization to make a right decision

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SLIDE 46 "since the middle of the 20th century, theoretical physicists have increasingly turned to this tool to help them undertake critical calculations” — David Kaiser

Expand Memory: Feynman Diagram (1948)

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Now: Exploratory analysis in modern visualization software

Tableau

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Convey Information to Others

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SLIDE 49 Death from wounds in battle Death from other causes Death from disease

“to affect thro’ the Eyes what we fail to convey to the public through their word-proof ears” - Nightingale

Nightingale’s Coxcomb of Crimean War Deaths 1867
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Napoleon’s March to Moscow [Charles Joseph Minard 1812]

422,000 10,000 survived Temperature drops during the retreat
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[Joseph Priestley 1765]

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SLIDE 52 William Playfair 1786
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SLIDE 53 William Playfair 1821
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Now: Storytelling with data: Infographics, dashboards, etc.

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The Value of Visualization

Record information

Blueprints, photographs, seismographs, …


Analyze data to support reasoning

Develop and assess hypotheses 
 Explore patterns and discover the unknown
 Expand memory

Communicate information to others

Explain and persuade
 Share and inspire
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Goals of Visualization Research

Understand how people perceive/comprehend visualizations Develop principles and techniques for effective visualizations

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Is this good, bad or weird?

Data Visualization: The Good, the Bad, the Weird

Next

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5 min break