LEADING AGAINST THE GRAIN THE 5 RULES FOR EFFECTIVE UPSTREAM - - PowerPoint PPT Presentation

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LEADING AGAINST THE GRAIN

THE 5 RULES FOR EFFECTIVE UPSTREAM COMMUNICATION AND LEADERSHIP JOEL RUSSELL, FOUNDER/CEO OF

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ABOUT ME: JOEL RUSSELL

• 1994: Graduated from Stanford University
• 1998: Founded eimagine
• 5+ Years: Average employee tenure
• 250+: Clients Served
• 85+: FTEs on our largest project
• 20: # of new hires in 2019

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What is success?

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Why Upstream Communication?

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Different Communication Exists

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GROUP EXERCISE

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Communication Scenario: Answers

• 1. How big is this 6-figure opportunity? $500,000
• 2. How many opportunities do Matt’s connections have for me? 2
• 3. Is the work geographically close (local) to our organization? Don’t know
• 4. Do any of our staff actually know Tableau? None
• 5. How quickly can our staff begin to learn Tableau? No idea
• 6. What other members are needed for Tableau projects? No idea
• 7. What’s the process to become a Tableau business partner? Is there?
• 8. How quickly can I hire Tableau resources? 1-3 months
• 9. Is Tableau a sustaining platform? Will it be around in 5 years? Yes
• 10. What’s the average length of a Tableau project? 6-12 months

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GROUP EXERCISE

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What did we learn? Did patterns exist? Did you see conflict within the group?

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Communication Scenario: Personas

C-Level/ Executive IN # 2 Project Manager IN & OUT # 8

Business Analyst OUT # 8

Software Developer OUT # 4

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Communication Scenario: Answers

• 1. How big is this 6-figure opportunity? $500,000
• 2. How many opportunities do Matt’s connections have for me? 2
• 3. Is the work geographically close (local) to our organization? Don’t know
• 4. Do any of our staff actually know Tableau? None
• 5. How quickly can our staff begin to learn Tableau? No idea
• 6. What other members are needed for Tableau projects? No idea
• 7. What’s the process to become a Tableau business partner? Is there?
• 8. How quickly can I hire Tableau resources? 1-3 months
• 9. Is Tableau a sustaining platform? Will it be around in 5 years? Yes
• 10. What’s the average length of a Tableau project? 6-12 months

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Key Component?

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Rule 1: Be Vulnerable

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Rule 2: Land the Plane

• Less is more
• Don’t circle
• Decide
• Motion begets motion

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Rule 3:The 3 P’s

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Rule 4: Patterns of Play

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Rule 5: Express Gratitude

Remember the 5 Rules for Effective Upstream Communication

Joel’s 5 Rules for “BAing” Great How our team is truly exceptional

1. Projects that ignite your passion 2. Work with a kick-ass team 3. Make a difference 4. Sharpen your sword 5. Choose your own adventure

What What’s your 1 r 1 thing ng?

Joel Russell

eimagine (317) 258-6335 jrussell@eimagine.com

Joel Russell JoelRussell72 eimagine.com