KNOWYO CAMPAIGN Brittany Wardle, MPH, CHES Communicable Disease - PowerPoint PPT Presentation

KNOWYO CAMPAIGN Brittany Wardle, MPH, CHES Communicable Disease Prevention Program Manager Wyoming Department of Health

KNOWYO.ORG CAMPAIGN  Components  Testing  Condom Distribution  Education  Media used  Facebook  Google Display Network  Pandora  Grindr/Scruff  Cinema ads  Broadcast radio

DELIVERY  Contractor: Adbay.com  Selected through state procurement processes  Website: www.knowyo.org  Target Market: Wyoming residents  15-30 years old  Strategies  Promote low/no cost vouchers for testing  Promote access to free condoms  Tactics  Use real-time surveillance data to inform real-time campaign efforts  Normalize and routinize testing  Educate individuals on risks

CAMPAIGN

CAMPAIGN

SOCIAL MEDIA CAMPAIGN METRICS  Number of vouchers redeemed  2016: 4,674  2017 (YTD): 4,356  Redemption to Visitor Ratio  2016: 4.9%  2017 (YTD): 5.2%  Click-Through Rate (industry standard, 0.1)  Facebook: 1.61%  Google Display: 0.38%  Pandora: 0.11%

TESTING SITES  42 voucher sites  Public Health Nursing offices  Title X clinics  Federally Qualified Health Centers  Community Mental Health and Substance Abuse Treatment Center  DIS frequently refer contacts to voucher sites during partner services for testing  Every county has at least one voucher site  All voucher sites enter positive reportable diseases and HIV tests into the state surveillance system (PRISM)  Sites are reimbursed for laboratory fees at the Wyoming Public Health Laboratory rate

TESTING  Patients or voucher site may generate a voucher for testing  Patient/Voucher site must enter:  Gender  Age  Insurance status  Risks  Preferred voucher site for testing

TESTING  Vouchers may be used for the following tests:  Chlamydia/Gonorrhea  Hepatitis B  Hepatitis C  HIV  Syphilis  Testing is based on a comprehensive patient risk assessment  Extragenital testing is offered at all voucher sites  Testing is funded through STD AAPPS and HIV Prevention  Confirmatory hepatitis C and HIV tests are also funded under the program

CONDOM DISTRIBUTION  Free condom dispensers  Condom locater tool  161 dispensers located around the state  Promoted through knowyo.org website and digital ads

CONDOM DISTRIBUTION  Free condom mailers  Includes 10 latex condoms, 10 packets of lube, materials about HIV/STDs, and information about how to get tested  Individuals fill out an online form to order a condom mailer  Form includes age, gender, barriers to accessing condoms, name, and address  Initiative to ensure condom accessibility for adolescents  In 2016, 70% of condom mailers were sent to individuals 10-24 years old  7,360 condoms distributed (2017 YTD)  Promoted through knowyo.org website and digital ads

FUTURE EFFORTS  2018 Campaign will include several new components:  PrEP (pre-exposure prophylaxis)  PWID (persons who inject drugs)  Risk specific messaging  Increase age of target market to 15-35  Website redesign  Continue use of real-time surveillance data to inform just-in-time campaign efforts

CONTACT INFORMATION  Brittany Wardle  Communicable Disease Prevention Program Manager  brittany.wardle@wyo.gov  307-777-3562