KICKED TO THE CURB CRISIS POPULAR RIGHT WING BUSINESS FRIENDLY - - PowerPoint PPT Presentation

KICKED TO THE CURB

How to Fight and Win in the Big City

CRISIS

• POPULAR RIGHT WING “BUSINESS FRIENDLY” MAYOR
• POLITICALCAMPAIGN PROMISE (TO CONTRACT OUT

REMANING 50% OF SOLID WASTE COLLECTION IN TORONTO)

• ATTACK ON CITY SERVICE (SOLID WASTE COLLECTION)
• POTENTIAL LOSS OF 500 SOLID WASTE JOBS
• MEMBERSHIP DEMORALIZED BY PREVIOUS LOSSES
• TWO ROUNDS OF CONCESSION BARGAINING

HISTORY

• CITY “GARBAGE” STRIKES IN 2002 AND 2009
• UNSUCCESSFUL ANTI PRIVATIZATION

CAMPAIGN IN 2012

• RECENT ADMINISTRATION OF LOCAL
• RECENT DEMONIZATION CAMPAIGN BY

MAYOR (BENEFITS FRAUD)

BATTLEFIELD

• 44 SEATS ON COUNCIL
• ONLY 14 UNION FRIENDLY COUNCILLORS
• HOSTILE MEDIA (AM TALK RADIO/SUN PAPERS)
• CORPORATIONS FUNDING POLITICIANS
• HOSTILE SOLID WASTE MANAGEMENT
• LACK OF ENGAGEMENT OF MEMBERSHIP

STRENGTHS

• 100 YEARS OF HISTORY
• WILLINGNESS TO FIGHT AND STRIKE
• NEW EXECUTIVE (NOT OVERLY HIERARCHICAL)
• 4 YEARS OF COMMUNITY WORK (MOVIE NIGHTS IN CITY

PARKS/ENVIRONMENTAL DAYS/TREE PLANTING)

• MAJOR PUBLIC OUTREACH INITIATIVES (REBUILDING DANZIG

NEIGHBOURHOOD AFTER MASS SHOOTING)

• WELL RE$OURCED FROM DEFEN$E LEVY
• 6000+ MEMBERS

KICKED TO THE CURB Membership Campaign Launch

• ANNOUNCE CAMPAIGN AT SOLID WASTE YARD

WORKPLACES

• ANNOUNCE CAMPAIGN AT OTHER CITY WORKPLACES
• TELEPHONE TOWN HALL WITH ENTIRE MEMBERSHIP
• RECRUIT MEMBER VOLUNTEERS FOR CAMPAIGN

KICKED TO THE CURB Membership Campaign ASKS

• GET EVERY MEMBER RESIDING IN CITY TO SIGN A SEMI

PERSONALIZED LETTER ADDRESSED TO THEIR COUNCILLOR (3500+ IN TORONTO)

• GET EVERY MEMBER RESIDING IN CITY TO CALL CITY COUNCILLOR

THROUGH 311 LINE (3500+ IN TORONTO)

• GET EVERY MEMBER TO TALK TO FAMILY, FRIENDS AND NEIGHBOURS

ABOUT CONTRACTING OUT (6000+)

• ENGAGE MEMBER VOLUNTEERS TO CALL ALL MEMBERS AND

CONFIRM CAMPAIGN MEMBER HAS TAKEN CAMPAIGN ACTION

KICKED TO THE CURB Ground Campaign ALLIES

• ENGAGE COMMUNITY ALLIES:
• ACORN (ASSOCIATION of COMMUNITY ASSOCIATIONS FOR

REFORM NOW) TO GO DOOR TO DOOR GETTING PETITIONS

• SIGNED. TRAIN L.416 MEMBERS IN COMMUNITY ENGAGEMENT

TECHNIQUES.

• TEA (TORONTO ENVIRONMENTAL ALLIANCE) TO REVIEW THE

WASTED DIVERSION RECORD OF PRIVATE CONTRACTORS AND PROVIDE USEABLE EXTRACTS FOR MEDIA RELEASES/SOCIAL MEDIA/MEMES

KICKED TO THE CURB Ground Campaign ALLIES cont’d

• OTHER CITY UNIONS (LOCAL 79/LOCAL 4948/LOCAL 2980/ CUPW/

TORONTO POLICE ASS.) TO SEND “ASKS” AND LIT TO THEIR MEMBERS

• OTHER PUBLIC SECTOR UNIONS TO MAKE THE 311 ASK OF THEIR

MEMBERS

• FAITH SECTOR (TO MAKE THE ASKS OF THEIR CONGREGATIONS)
• PUBLIC HOUSING WORKERS TO HOLD EVENTS IN PUBLIC HOUSING AND

MAKE 311 ASK OF RESIDENTS ATTENDING

KICKED TO THE CURB Ground Campaign CUPE Resources

MAXIMIZE UTILIZATION OF CUPE RESOURCES:

• NATIONAL REPRESENTATIVES
• RESEARCH SPECIALISTS
• COMMUNICATIONS SPECIALISTS
• COST SHARING WITH NATIONAL
• COORDINATION WITH PROVINCIAL DIVISION
• REQUEST SOLIDARITY OF OTHER CUPE LOCALS

KICKED TO THE CURB Ground Campaign CUPE RESEARCH

KICKED TO THE CURB

Ground Campaign CUPE Communications

Josie Workman 1400 Kingston Road Scarborough ON M1N 3V3 December 20, 2016 Dear Councillor Crawford, I am writing to you today as a concerned constituent in your ward. I understand that City Council is going to be voting on a motion to contract out residential solid waste collection east of Yonge Street. As my councillor, I am asking that you vote against this motion. Contracting out solid waste collection threatens the livelihood of 500 hard-working men and women in our city. The men and women that collect garbage in Toronto work hard on behalf of the City providing an important service that residents rely on each and every day. They provide quality work and dedication to customer service excellence and efficiency to

• Torontonians. We should be proud that the City of Toronto provides front-line workers with decent jobs that provide liveable wages that support families. If waste collection is

privatized east of Yonge, it will mean 500 men and women will lose these jobs. This is just another example of how our mayor puts the interests of Bay Street ahead of the interests of the city. Contracting out garbage collection will not save any money, we know this already. Instead contracting out solid waste will cost 500 hard men and women their jobs. They will be replaced by low wage workers, with the profits going to CEOs and the people at the top. The City of Toronto should support hard workers and create good jobs instead of rewarding Bay Street cronies who profit from the taxpayers while slashing wages. Councillor Crawford I hope that you are someone who supports the hard-working men and women of this city. Vote against the contracting out of solid waste collection. My vote for you will depend on it. Sincerely, Josie Workman

KICKED TO THE CURB Ground Campaign CUPE NATIONAL

• CAMPAIGN DESIGNED WITH CUPE NATIONAL

SERVICING/RESEARCH/COMMUNICATION STAFF REPS

• CAMPAIGN COSTING COMPLETED BY CUPE

COMMUNICATION REP

• CAMPAIGN COST SHARE COMPLETED BY CUPE

COMMUNICATION REP

KICKED TO THE CURB Ground Campaign CUPE NATIONAL

• NATIONAL PRESIDENT PRESS

CONFERENCE

• NATIONAL SECRETARY TREASURER

CONSULTATION

• NEB APPROVAL OF COST SHARE
• CUPE ONTARIO CAMPAIGN SUPPORT

KICKED TO THE CURB Ground Campaign (PUBLIC)

• ONLINE PRESENCE FOR SIGNING

PETITIONS

• FRONT DOOR PETITION SIGNING
• FLYERING ANNOUNCING SKATES
• PUBLIC SKATES WITH

FREE HOT CHOCOLATE

KICKED to the CURB AIR CAMPAIGN

• RADIO ADS OVER THREE WEEKS
• EACH WEEK FEATUES A NEW AD
• SOME ADS APPEAL TO BASIC HUMAN DECENCY
• SOME ADS FEATURE “JOSIE” A SOLID WASTE

WORKER

• ADS DRIVE LISTENERS TO CAMPAIGN WEB PAGE

TO SIGN ONLINE PETITION

KICKED to the CURB AIR CAMPAIGN

• RADIO CAMPAIGN ON POPULAR AM NEWS

STATION

• ETHNO CULTURAL RADIO CAMPAIGN

TARGETTED AT HOSTILE COUNCILLOR’S CONSTITUENCIES

• RADIO CAMPAIGN IN MANDARIN, CANTONESE,

PORTUGUESE, ITALIAN AND TAMIL

LOBBYING CAMPAIGN (Friendly)

• LOBBYING FIRM ENGAGED
• FOURTEEN FRIENDLY COUNCILLORS

“FIRMED UP”

• EVERY TORONTO COUNCILLOR

CONTACTED FOR “SUPPORT”

LOBBYING CAMPAIGN (Unfriendly)

• UNFRIENDLY COUNCILLORS LOBBIED REPEATEDLY

THROUGHOUT CAMPAIGN

• TWO “RIGHT WING” COUNCILLORS ENGAGED ON

“WORKING CLASS” AND “ANTI ELITE” BASIS

• RIGHT WING COUNCILLORS ENGAGED TO VOICE

SUPPORT IN PRESS CONFERENCE

KICKED to the CURB LOBBYING CAMPAIGN (Unfriendly)

• GROUND CAMPAIGN GOES DOOR TO DOOR IN

WARDS OF “HOSTILE COUNCILLORS”

• ETHNO CULTURAL RADIO ADS COMMENCE IN

LANGUAGES OF RIGHT WING CONCILLOR’S CONSTITUENCIES

• BLANKET RADIO CAMPAIGN (ENGLISH)

COMMENCES IN SUPPORT OF LOBBYING EFFORT

KICKED to the CURB LOBBYING CAMPAIGN (BREAKTHROUGH)

• ALL COUNCILLORS HAVE RECEIVED CALLS AND LETTERS FROM

LOCAL 416 MEMBERS AND PUBLIC

• AIR CAMPAIGN IN THIRD WEEK
• GROUND CAMPAIGN IN THIRD WEEK
• RIGHT WING COUNCILLOR “ALLY” ADDRESS MEDIA TO BREAK

DOWN LEFT/RIGHT BARRIER

• RIGHT WING COUNCILLORS BEGIN TO

BREAK RIGHT RANKS WITH MAYOR !

EPILOGUE: A Stronger TCEU CUPE Local 416

• MEMBERS FEEL OWNERSHIP OF THE VICTORY AS IT RESULTED FROM

THEIR COLLECTIVE ACTION

• MEMBERS FEEL ENGAGED IN THE UNION
• 500 GOOD JOBS ARE SAVED
• MAYOR HAS BEEN DISCIPLINED
• CUPE LOCAL 416 NO LONGER AN IMMEDIATE TARGET
• NEW LOCAL CAPACITIES
• BETTER BARGAINING POSITION

JUDGEMENT DAY MINUS ONE

• MAYOR WANTS TO DEFER HIS OWN MOTION !!!
• TCEU CUPE LOCAL 416 TELLS MAYOR TO STUFF IT !!!
• MAYOR HAS TO NEGOTIATE A DEFERRAL OF HIS OWN MOTION, WHICH MUST

INCLUDE:

• PURCHASE OF NEW GARBAGE TRUCKS
• REVIEW OF SOLID WASTE DIVERSION (RECYCLING AND ORGANICS) IN

ANY FUTURE CONTRACTING OUT INITIATIVE (POISON PILL)

• REVIEW OF MANAGEMENT STRUCTURE IN ANY FUTURE

CONTRACTING OUT INITIATIIVE (POISON PILL)

TCEU CEU CUPE CUPE LOCAL OCAL 416 MEMBERS 416 MEMBERS ASKE ASKED D FOR THE FOR THE CHANC CHANCE E TO O SA SAY Y THAN THANKS KS