How to Fight and Win in the Big City KICKED TO THE CURB
CRISIS • POPULAR RIGHT WING “BUSINESS FRIENDLY” MAYOR • POLITICALCAMPAIGN PROMISE (TO CONTRACT OUT REMANING 50% OF SOLID WASTE COLLECTION IN TORONTO) • ATTACK ON CITY SERVICE (SOLID WASTE COLLECTION) • POTENTIAL LOSS OF 500 SOLID WASTE JOBS • MEMBERSHIP DEMORALIZED BY PREVIOUS LOSSES • TWO ROUNDS OF CONCESSION BARGAINING
HISTORY • CITY “GARBAGE” STRIKES IN 2002 AND 2009 • UNSUCCESSFUL ANTI PRIVATIZATION CAMPAIGN IN 2012 • RECENT ADMINISTRATION OF LOCAL • RECENT DEMONIZATION CAMPAIGN BY MAYOR (BENEFITS FRAUD)
BATTLEFIELD • 44 SEATS ON COUNCIL • ONLY 14 UNION FRIENDLY COUNCILLORS • HOSTILE MEDIA (AM TALK RADIO/SUN PAPERS) • CORPORATIONS FUNDING POLITICIANS • HOSTILE SOLID WASTE MANAGEMENT • LACK OF ENGAGEMENT OF MEMBERSHIP
STRENGTHS • 100 YEARS OF HISTORY • WILLINGNESS TO FIGHT AND STRIKE • NEW EXECUTIVE (NOT OVERLY HIERARCHICAL) • 4 YEARS OF COMMUNITY WORK (MOVIE NIGHTS IN CITY PARKS/ENVIRONMENTAL DAYS/TREE PLANTING) • MAJOR PUBLIC OUTREACH INITIATIVES (REBUILDING DANZIG NEIGHBOURHOOD AFTER MASS SHOOTING) • WELL RE$OURCED FROM DEFEN$E LEVY • 6000+ MEMBERS
KICKED TO THE CURB Membership Campaign Launch • ANNOUNCE CAMPAIGN AT SOLID WASTE YARD WORKPLACES • ANNOUNCE CAMPAIGN AT OTHER CITY WORKPLACES • TELEPHONE TOWN HALL WITH ENTIRE MEMBERSHIP • RECRUIT MEMBER VOLUNTEERS FOR CAMPAIGN
KICKED TO THE CURB Membership Campaign ASKS • GET EVERY MEMBER RESIDING IN CITY TO SIGN A SEMI PERSONALIZED LETTER ADDRESSED TO THEIR COUNCILLOR (3500+ IN TORONTO) • GET EVERY MEMBER RESIDING IN CITY TO CALL CITY COUNCILLOR THROUGH 311 LINE (3500+ IN TORONTO) • GET EVERY MEMBER TO TALK TO FAMILY, FRIENDS AND NEIGHBOURS ABOUT CONTRACTING OUT (6000+) • ENGAGE MEMBER VOLUNTEERS TO CALL ALL MEMBERS AND CONFIRM CAMPAIGN MEMBER HAS TAKEN CAMPAIGN ACTION
KICKED TO THE CURB Ground Campaign ALLIES • ENGAGE COMMUNITY ALLIES: • ACORN (ASSOCIATION of COMMUNITY ASSOCIATIONS FOR REFORM NOW) TO GO DOOR TO DOOR GETTING PETITIONS SIGNED. TRAIN L.416 MEMBERS IN COMMUNITY ENGAGEMENT TECHNIQUES. • TEA (TORONTO ENVIRONMENTAL ALLIANCE) TO REVIEW THE WASTED DIVERSION RECORD OF PRIVATE CONTRACTORS AND PROVIDE USEABLE EXTRACTS FOR MEDIA RELEASES/SOCIAL MEDIA/MEMES
KICKED TO THE CURB Ground Campaign ALLIES cont’d • OTHER CITY UNIONS ( LOCAL 79/LOCAL 4948/LOCAL 2980/ CUPW/ TORONTO POLICE ASS. ) TO SEND “ASKS” AND LIT TO THEIR MEMBERS • OTHER PUBLIC SECTOR UNIONS TO MAKE THE 311 ASK OF THEIR MEMBERS • FAITH SECTOR (TO MAKE THE ASKS OF THEIR CONGREGATIONS) • PUBLIC HOUSING WORKERS TO HOLD EVENTS IN PUBLIC HOUSING AND MAKE 311 ASK OF RESIDENTS ATTENDING
KICKED TO THE CURB Ground Campaign CUPE Resources MAXIMIZE UTILIZATION OF CUPE RESOURCES: • NATIONAL REPRESENTATIVES • RESEARCH SPECIALISTS • COMMUNICATIONS SPECIALISTS COST SHARING WITH NATIONAL • • COORDINATION WITH PROVINCIAL DIVISION • REQUEST SOLIDARITY OF OTHER CUPE LOCALS
KICKED TO THE CURB Ground Campaign CUPE RESEARCH
KICKED TO THE CURB Ground Campaign CUPE Communications Josie Workman 1400 Kingston Road Scarborough ON M1N 3V3 December 20, 2016 Dear Councillor Crawford, I am writing to you today as a concerned constituent in your ward. I understand that City Council is going to be voting on a motion to contract out residential solid waste collection east of Yonge Street. As my councillor, I am asking that you vote against this motion. Contracting out solid waste collection threatens the livelihood of 500 hard-working men and women in our city. The men and women that collect garbage in Toronto work hard on behalf of the City providing an important service that residents rely on each and every day. They provide quality work and dedication to customer service excellence and efficiency to Torontonians. We should be proud that the City of Toronto provides front-line workers with decent jobs that provide liveable wages that support families. If waste collection is privatized east of Yonge, it will mean 500 men and women will lose these jobs. This is just another example of how our mayor puts the interests of Bay Street ahead of the interests of the city. Contracting out garbage collection will not save any money, we know this already. Instead contracting out solid waste will cost 500 hard men and women their jobs. They will be replaced by low wage workers, with the profits going to CEOs and the people at the top. The City of Toronto should support hard workers and create good jobs instead of rewarding Bay Street cronies who profit from the taxpayers while slashing wages. Councillor Crawford I hope that you are someone who supports the hard-working men and women of this city. Vote against the contracting out of solid waste collection. My vote for you will depend on it. Sincerely, Josie Workman
KICKED TO THE CURB Ground Campaign CUPE NATIONAL • CAMPAIGN DESIGNED WITH CUPE NATIONAL SERVICING/RESEARCH/COMMUNICATION STAFF REPS • CAMPAIGN COSTING COMPLETED BY CUPE COMMUNICATION REP • CAMPAIGN COST SHARE COMPLETED BY CUPE COMMUNICATION REP
KICKED TO THE CURB Ground Campaign CUPE NATIONAL • NATIONAL PRESIDENT PRESS CONFERENCE • NATIONAL SECRETARY TREASURER CONSULTATION • NEB APPROVAL OF COST SHARE • CUPE ONTARIO CAMPAIGN SUPPORT
KICKED TO THE CURB Ground Campaign (PUBLIC) • ONLINE PRESENCE FOR SIGNING PETITIONS • FRONT DOOR PETITION SIGNING • FLYERING ANNOUNCING SKATES • PUBLIC SKATES WITH FREE HOT CHOCOLATE
KICKED to the CURB AIR CAMPAIGN • RADIO ADS OVER THREE WEEKS • EACH WEEK FEATUES A NEW AD • SOME ADS APPEAL TO BASIC HUMAN DECENCY • SOME ADS FEATURE “JOSIE” A SOLID WASTE WORKER • ADS DRIVE LISTENERS TO CAMPAIGN WEB PAGE TO SIGN ONLINE PETITION
KICKED to the CURB AIR CAMPAIGN • RADIO CAMPAIGN ON POPULAR AM NEWS STATION • ETHNO CULTURAL RADIO CAMPAIGN TARGETTED AT HOSTILE COUNCILLOR’S CONSTITUENCIES • RADIO CAMPAIGN IN MANDARIN, CANTONESE, PORTUGUESE, ITALIAN AND TAMIL
LOBBYING CAMPAIGN (Friendly) • LOBBYING FIRM ENGAGED • FOURTEEN FRIENDLY COUNCILLORS “FIRMED UP” • EVERY TORONTO COUNCILLOR CONTACTED FOR “SUPPORT”
LOBBYING CAMPAIGN (Unfriendly) • UNFRIENDLY COUNCILLORS LOBBIED REPEATEDLY THROUGHOUT CAMPAIGN • TWO “RIGHT WING” COUNCILLORS ENGAGED ON “WORKING CLASS” AND “ANTI ELITE” BASIS • RIGHT WING COUNCILLORS ENGAGED TO VOICE SUPPORT IN PRESS CONFERENCE
KICKED to the CURB LOBBYING CAMPAIGN (Unfriendly) • GROUND CAMPAIGN GOES DOOR TO DOOR IN WARDS OF “HOSTILE COUNCILLORS” • ETHNO CULTURAL RADIO ADS COMMENCE IN LANGUAGES OF RIGHT WING CONCILLOR’S CONSTITUENCIES • BLANKET RADIO CAMPAIGN (ENGLISH) COMMENCES IN SUPPORT OF LOBBYING EFFORT
KICKED to the CURB LOBBYING CAMPAIGN (BREAKTHROUGH) • ALL COUNCILLORS HAVE RECEIVED CALLS AND LETTERS FROM LOCAL 416 MEMBERS AND PUBLIC • AIR CAMPAIGN IN THIRD WEEK • GROUND CAMPAIGN IN THIRD WEEK • RIGHT WING COUNCILLOR “ALLY” ADDRESS MEDIA TO BREAK DOWN LEFT/RIGHT BARRIER • RIGHT WING COUNCILLORS BEGIN TO BREAK RIGHT RANKS WITH MAYOR !
EPILOGUE: A Stronger TCEU CUPE Local 416 • MEMBERS FEEL OWNERSHIP OF THE VICTORY AS IT RESULTED FROM THEIR COLLECTIVE ACTION • MEMBERS FEEL ENGAGED IN THE UNION • 500 GOOD JOBS ARE SAVED • MAYOR HAS BEEN DISCIPLINED • CUPE LOCAL 416 NO LONGER AN IMMEDIATE TARGET • NEW LOCAL CAPACITIES • BETTER BARGAINING POSITION
JUDGEMENT DAY MINUS ONE • MAYOR WANTS TO DEFER HIS OWN MOTION !!! • TCEU CUPE LOCAL 416 TELLS MAYOR TO STUFF IT !!! • MAYOR HAS TO NEGOTIATE A DEFERRAL OF HIS OWN MOTION, WHICH MUST INCLUDE: • PURCHASE OF NEW GARBAGE TRUCKS • REVIEW OF SOLID WASTE DIVERSION (RECYCLING AND ORGANICS) IN ANY FUTURE CONTRACTING OUT INITIATIVE (POISON PILL) • REVIEW OF MANAGEMENT STRUCTURE IN ANY FUTURE CONTRACTING OUT INITIATIIVE (POISON PILL)
TCEU CEU CUPE CUPE LOCAL OCAL 416 MEMBERS 416 MEMBERS ASKE ASKED D FOR THE FOR THE CHANC CHANCE E TO O SA SAY Y THAN THANKS KS
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