A p r i l 2 8 , 2 0 11 k P o s i t i o n o n D o - N o t - T r a c k T N D 1 i i P
A digital marketing technology company that brands, agencies and publishers depend on to discover, reach and retain their ideal audiences. 700+ Customers 700+ Customers Leading Agency Partners Experienced Management Team 2
PreferenceCentral: Multi ‐ Channel Preference Management estark@datranmedia.com 222.333.4444 Would You Like to Receive Tailored Advertising? For the Home Bed & Bath Women Men Dresses esses Tops Tops Sweaters Sweaters Coats Coats Jeans Jeans Lingerie Lingerie Skirts S ts Beauty Beauty Get the scoop on new styles by the top designers to keep your wardrobe fresh y y g y New Styles for the Season y Special Events Near You Special events are always happening at Macy’s, from special promotions to product launches. Be among the first to know. Special Sales and Receive special coupons and offers for online and in-store sales events Coupons 3
The Goal of Do-Not-Track should be to Provide Meaningful Choices The Do-Not-Track header succeeds because it: • is a communication tool rather than a technical blocking solution i i i l h h h i l bl ki l i • balances the interests of consumers and the needs of businesses • is technically simple enables technologies to respond in a manner that maintains the desired • consumer experience • will encourage marketplace innovation in consumer choice 4
What is PreferenceCentral? An example of innovation in choice A consumer preference management platform for marketers that enables brand level A consumer preference management platform for marketers that enables brand ‐ level choices instead if network ‐ level choices. AdChoice Customized RETAILER.com savings and coupons Consumer can opt-in to just for you! Jewelry Customize your offers more customized ads Luggage by selecting your interests. Movies / DVD Music / CD Outdoor / Patio Pets Sports Toys AdChoice Select Video Games Here are your CUSTOMIZED Here are your CUSTOMIZED OFFERS for BEDDING – Enjoy! Consumers can opt-out of marketers (not just networks) marketers (not just networks) Wi d Windon Cotton 800 Thread C tt 800 Th d Si Simple Luxury White l L Whit Count Sheet Set, Queen Microfiber Comforter $59. 00 $68. 00 Look out for your CUSTOMIZED OFFERS in other BJ’s ads! 5
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