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k P o s i t i o n o n D o - N o t - T r a c k T N D 1 i i P - - PDF document

Apr 01, 2024 162 likes •227 views

A p r i l 2 8 , 2 0 11 k P o s i t i o n o n D o - N o t - T r a c k T N D 1 i i P A digital marketing technology company that brands, agencies and publishers depend on to discover, reach and retain their ideal audiences. 700+

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P i i D N T k P o s i t i o n o n D o - N o t - T r a c k

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A p r i l 2 8 , 2 0 11

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A digital marketing technology company that brands, agencies and publishers depend on

700+ Customers

to discover, reach and retain their ideal audiences.

700+ Customers Leading Agency Partners Experienced Management Team

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PreferenceCentral: Multi‐Channel Preference Management

estark@datranmedia.com 222.333.4444 Would You Like to Receive Tailored Advertising? Lingerie Jeans Coats Sweaters Tops Skirts For the Home Bed & Bath Women Men Beauty Dresses Lingerie Jeans Coats Sweaters Tops S ts Beauty esses New Styles for the Season Get the scoop on new styles by the top designers to keep your wardrobe fresh y Special Events Near You Special Sales and Coupons Receive special coupons and offers for online and in-store sales events Special events are always happening at Macy’s, from special promotions to product

  • launches. Be among the first to know.

y y g y

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The Goal of Do-Not-Track should be to Provide Meaningful Choices

The Do-Not-Track header succeeds because it: i i i l h h h i l bl ki l i

  • is a communication tool rather than a technical blocking solution
  • balances the interests of consumers and the needs of businesses
  • is technically simple
  • enables technologies to respond in a manner that maintains the desired

consumer experience

  • will encourage marketplace innovation in consumer choice

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What is PreferenceCentral? An example of innovation in choice

A consumer preference management platform for marketers that enables brand level

AdChoice

A consumer preference management platform for marketers that enables brand‐level choices instead if network‐level choices.

Jewelry Luggage Movies / DVD Customize your offers by selecting your interests.

Customized savings and coupons just for you!

Consumer can opt-in to more customized ads

RETAILER.com

Music / CD Outdoor / Patio Pets Sports Toys Video Games

Select

AdChoice

Here are your CUSTOMIZED

Wi d C tt 800 Th d Si l L Whit

Here are your CUSTOMIZED OFFERS for BEDDING – Enjoy!

Consumers can opt-out of marketers (not just networks)

Look out for your CUSTOMIZED OFFERS in other BJ’s ads!

Windon Cotton 800 Thread Count Sheet Set, Queen

$59.00

Simple Luxury White Microfiber Comforter

$68.00

marketers (not just networks)

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