Visualizing search results Haystack Europe, London 2018 / - PowerPoint PPT Presentation

Visualizing search results Haystack Europe, London 2018 / sebastian.russ@tudock.de / Visualizing search results

About us Haystack Europe, London 2018 / sebastian.russ@tudock.de / About us

Development Consulting more... more... more... more... Search Magento Experience People Services michael.wolf@tudock.de Initial analysis FACT-Finder Solr Search management Epoq Fredhopper Frontend analysis Celebros SEMKNOX abdullah.zahir@tudock.de KPI monitoring more... Optimize ranking Evaluate search tools sebastian.russ@tudock.de and many more... Haystack Europe, London 2018 / sebastian.russ@tudock.de / About us

Challenges we‘re facing Haystack Europe, London 2018 / sebastian.russ@tudock.de / Challenges we‘re facing

Inhouse expertise Budget / Time Inhouse capacities Client A Client B Client C Tracking / Analytics IT infrastructure complexity Haystack Europe, London 2018 / sebastian.russ@tudock.de / Challenges we‘re facing

Search configuration Synonyms Ranking Common topics Campaigns Suggest Technology based topics SEMKNOX Celebros Solr Fredhopper Epoq FACT-Finder Ontology Ontology Analyzers Analyzers Bandwith Preprocessors Concepts Concepts Filters Filters Similarity Bandwith Mappings Mappings Query/index time Search passes Similarity Analyzers Analyzers Multi-term synonyms Search passes Haystack Europe, London 2018 / sebastian.russ@tudock.de / Challenges we‘re facing

Visible part Mostly invisible part Shop search result Topseller User interaction Relevance Score 474, 474, 408, 0,4 0,7 5,4 0 0 254 157 157 336 408, 408, 408, 7,3 8,1 6,2 173 481 322 336 336 336 The search result Hmmm... there‘s „washing machine“ room for improvement looks good! We‘re in ranking these done! search results. Haystack Europe, London 2018 / sebastian.russ@tudock.de / Challenges we‘re facing

What we need Haystack Europe, London 2018 / sebastian.russ@tudock.de / What we need

interface import search term export position save results metrics We need a simple, accessible tool to visualize search results that we can customize for all our projects. adjust automated parts based on exisiting software explore patterns fallback: manual data import copy and paste rows editable data change colors and look columns change and add new metrics colors driven by metrics Haystack Europe, London 2018 / sebastian.russ@tudock.de / What we need

The tool Haystack Europe, London 2018 / sebastian.russ@tudock.de / The tool

Search server JSON response Search term Position Product ID XML response Shop search result laptop 1 56337931 laptop 2 14683792 Crawler laptop 3 47568373 HTML laptop 4 59582469 DOM 11737863 laptop 5 laptop 6 98654856 Copy/Paste Search backend Haystack Europe, London 2018 / sebastian.russ@tudock.de / The tool

/products/ name- ID .html Search term Destination page Views Product ID Google Analytics laptop /products/thinkpad-56337931.html 131 56337931 laptop /products/acer-14683792.html 68 14683792 laptop /products/macbook-47568373.html 57 47568373 laptop /products/lenovo-59582469.html 49 59582469 33 laptop /products/asus-11737863.html 11737863 laptop /products/hp-98654856.html 32 98654856 Haystack Europe, London 2018 / sebastian.russ@tudock.de / The tool

Position Search term Metric 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 ... laptop Clicks 71 4 6 1 2 2 0 0 1 0 3 56 67 39 0 0 5 23 1 7 0 Search term Pos ID Views Search term ID Shop search result Google Analytics laptop 1 56337931 laptop 56337931 131 laptop 2 14683792 laptop 14683792 68 laptop 3 47568373 laptop 47568373 57 laptop 4 59582469 laptop 59582469 49 laptop 5 11737863 laptop 11737863 33 laptop 6 98654856 laptop 98654856 32 Haystack Europe, London 2018 / sebastian.russ@tudock.de / The tool