Just make it easy for them to buy! What are your companys top - - PowerPoint PPT Presentation

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Oct 10, 2022 251 likes •592 views

Dont sell to customers Just make it easy for them to buy! What are your companys top marketing challenges? UK advertisers spent 13.4bn on digital ads last year a 15% boost on 2017. Marketing feedback Sales feedback We send

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Don’t sell to customers… Just make it easy for them to buy!

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UK advertisers spent £13.4bn on digital ads last year – a 15% boost on 2017. What are your company’s top marketing challenges?

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Marketing feedback We send targeted quality leads Sales feedback We get poor quality leads

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Age of assistance

It’s all about me!

Mobile, Speed & Seamless Service

With lots and lots of choices

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Invest in the right experience

98% of retailers planned to invest in their customer experience this year. But it’s not how much they invest, it’s what they are investing in and how that investment SHOULD fix existing pain points.

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It’s not getting the potential clients to see your products and services to generate leads that is the issue. It’s what happens next…

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83%

OF ONLINE USERS INDICATE THAT THEY NEED SOME FORM OF SUPPORT DURING THEIR ONLINE JOURNEY

TABLET

4.18%

MOBILE

51.56%

DESKTOP

44.27%

PREFERRED BROWSING DEVICES

71%

OF THOSE USERS EXPECT SUPPORT IN LESS THAN 3 MINUTES

61%

PREFERRED METHOD OF CONTACT THE PHONE

Statistics

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Deloitte Study

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The Buying Experience

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Mobile Website

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Mobile Website

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Our Website

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Don’t put me on hold

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Hurrah I am through to someone

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I just want to buy a car that is for sale online!!!

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Time is finite

No amount of money ever bought a second of time Tony Stark Avengers End Game

The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times. Response time by creation by 5 min Initial dials to leads that become qualified Of those users expect support in less than three minutes

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How many would resubmit a web enquiry?

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Mystery shop research consistently shows that 50% of leads are never responded to or dealt with correctly…. Businesses underestimate missed/fumbled leadsby up to 30% Based on an average transaction value of £8000. This is worth £13,440,000 in lost revenue each year

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Meanwhile…

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Connect to customers at the point of enquiry

Retailers have been obsessed with

mnichannel for the past few years,

and the ability to cater to customers shopping both in-store and online. However, in the midst of trying to connect every channel to one another, retailers have created inconsistencies and often fail to connect to customers at the optimum moment.

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Get it right Get me right Wow me if you can

Four Seasons

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78% of customers buy from the first responder

source: lead connect Of users expect support in less than three minutes

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So how do you get it all tied together?

Look at what forms go where

Contact your business and see what happens Check your conversion data Set Standards

4 things you can do today

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It’s all about me!

How can we help… demo.barbuck.com Consider what your customers want

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We are at P21

n the first floor

behind Zoho