JORDAN TARGETING ITALY THE POWERPOINT PRESENTATION ITALIAN ARAB - - PowerPoint PPT Presentation

THE POWERPOINT PRESENTATION

JORDAN TARGETING ITALY

THE POWERPOINT PRESENTATION

ITALIAN ARAB BUSINESS FORUM

ANNUAL MEETING MILANO 17 October 2019

FILIPPO COVINO ITA AMMAN OFFICE

JORDAN TARGETING ITALY

ITALY’S MACROECONOMIC INDICATORS

1,754 1,772 1,808 26,719 26,593 26,884 31,8 32,2 32 29,3 29,8 29,3

2018 2019 (estimated) 2020 (forecast) GDP (mld €) GDP per capita (€) Export good & service (%) Import good & service (%)

Data source: Economist Intelligence Unit

• With a GDP of over € 1.7 trillion and a population of over 60 million, Italy is the world’s 9th

largest economy. Italy is one of only five countries in the world whose manufactured products have an export trade surplus (over € 47 M).

• Italy is the 2nd largest manufacturer in Europe; the 5th top manufacturer in the

world; the 9th largest exporter worldwide, with almost € 500 billion of export annually (goods and services).

• Italy is one of the 5 countries in the world with a trade balance (difference between export

and import) surplus in the manufacturing sector higher than 100 billion dollars.

ITALY’S PROFILE

JORDAN TARGETING ITALY

JORDAN TARGETING ITALY

• Italian consumer goods are known all over the

world: eyewear, fashion, jewelry, furniture and design are among the most requested in the world thanks to the high quality and innovative abilities of the Italian business sector.

• Among the TOP100 luxury goods companies
• f the world, 24 are based in Italy (first country

in the world). More than 2/3 of these 24 companies

• perate

in the «clothing and footwear» sector

• Italy

is

• ne
• f

the world’s most iconic destinations, combining an unmatched cultural heritage and striking sceneries with

• ne of Europe’s top performing and most

diversified economy. Located at the centre of the Mediterranean Sea and with 40 major ports and 42 airports, Italy is a strategic gateway for trade between Europe, North Africa and the Middle East.

JORDAN TARGETING ITALY

Agri-food sector represents an excellence that stands out in terms

• f

quality, food safety, technological innovation, sustainability, biodiversity and respect for tradition. In Chemistry & Pharmaceutical production, Italy is historically

• ne of the largest producers of active ingredients in the world

(and accounts for 11%

• f

total production). The Italian pharmaceutical raw materials industry is mainly concentrated on the production of active ingredients, which represent about 85%

• f total turnover. Italy is the leading pharmaceutical producer in

EU with a turnover of 31,2 billion euros.

JORDAN TARGETING ITALY

Second in the world for trade surplus in the wood-furniture industry. In the wood-furniture industry, Italy is second in the world for trade surplus and first in EU for export. Italian firms are among those in Europe that invest more in machinery and equipment: over the last years, Italian investments have grown twice the rate of German ones.

• Italy’s greenhouse gas emissions are 46% less

than the EU average (for Spain, in second position, the figure is 25%). In Italy there are 64.210 organic producers (twice as much as Spain and France which are in second and third position). 55.331 agricultural enterprises are run by under 35.

• In ICT, forecasts for the next three years 2018-

2020 are based on optimism, with an average annual growth rate of 2.7% due to progressive increases from 2.3 % in 2018, 2.8% in 2019 and 3.1% in 2020.

• In the EU, Italy is the first country for companies’

investments in research and development, in the respective areas of specialization. Moreover, Italy is second for the number of designs protected by EUIPO (European Union Intellectual Property Office)

• First country in the world for DOP (Protected

Designation of Origin – EU Geographical Indication) and IGP (Protected Geographical Indication) products

JORDAN TARGETING ITALY

OTHER KEY SECTORS IN ITALY

• According to A.T. Kearney 2019 FDI Confidence Index, among the ten most preferred

countries in the world by foreign investors. The report on the global flows of direct foreign investments takes into account both the analytical economic-financial data and the actual investment decisions of a wide number of international operators. In the last 3 years Italy went up in the ranking from the 16th to the 8th position.

• According to PWC 2018 Digital Tax Index (Locational Tax Attractiveness for Digital

Business Models), first in the world for tax benefits in research, development and innovation sectors.

• The index measures the countries’ attractiveness in the digital sector. Italy is the country

with the lowest tax burden on companies’ investments in digitalization.

INVEST IN ITALY

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10 REASONS TO INVEST IN ITALY

• Public support to foreign

investors

• Made in Italy competitiveness
• Key manufacturing player
• Top economy
• Strategic logistic hub
• Skilled workforce
• R&D and innovation
• Quality of life and cultural offer
• Pro investment incentives
• Open To FDI

JORDAN TARGETING ITALY

• Collect basic information, visit the country, especially in the frame of trade fairs, form your own
• pinion about your products’ potential
• Offer a quality product, manage to meet requests, pay attention to delivery time and make sure to

provide an efficient after sale support

• If there are any agreements in place, be aware of the distribution arrangements for your products. Ex

work agreements could be less risky, but they could also prevent the company from knowing where and how its products are sold

• Pay attention to the available instruments for defining and communicating a well structured

promotional plan for your company (fairs, b2b missions, wokshop, fact finding missions)

• Build human, yet codified, business relations with first level partners
• Consider the market as an internal variable to the business strategies, by also mantaining a long term

and ongoing market presence

JORDAN TARGETING ITALY

WHAT TO DO

• Don’t act alone, seek support from available institutions and organizations involved in internalization
• f companies
• Exclusivity agreements, also for the whole territory, only after gaining proper experiences with local

partners

• Avoid to take any intiative on the basis of generic and not verified information

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WHAT NOT TO DO

• ITA - Italian Trade Agency is the Governmental agency that supports the business

development of our companies abroad and promotes the attraction of foreign investment in Italy.

• With a organization and a widespread network of overseas offices, ITA provides

information, assistance, consulting, promotion and training to Italian small and medium- sized businesses.

ITALIAN TRADE AGENCY

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• Participation in promotional activities
• Customized first orientation support
• Providing free information regarding market, laws, access strategies, etc.
• Market studies, identification of potential business partners;
• Arranging business meetings
• Confidential information about foreign companies
• Foreign market consultant
• Support for disputes resolution
• Organization of promotional and communication related events
• Advertisement in the foreign media

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ITA SERVICES

THE POWERPOINT PRESENTATION

Thank You for the Attention!

amman@ice.it f.covino@ice.it