Jonathan Tepper, COO and Founder jonathan@demotix.com RemakeCamp, - - PowerPoint PPT Presentation

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Jonathan Tepper, COO and Founder jonathan@demotix.com RemakeCamp, May 2010

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Demotix: A Global User Generated Newswire

Demotix is a web platform that takes high- quality 100% original user-generated content and brokers it to the mainstream media. Demotix is a community of engaged, active contributors from all over the world. Demotix, from demos, meaning ‘people’, was founded on the twin principles of freedom of speech and information.

www.demotix.com

Demotix is the future of newswire – a global network of freelance/amateur reporters, based on a variable cost model.

The Guardian (and The London Paper) 12th April, 2009

Award Winning Website and Reporting

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Winner, Media Guardian Innovation Award 2009 for Independent Media

“Demotix offers very high quality photos… covering most of global news.” “Demotix… gives aspiring journalists a chance.” “Demotix: Journalism for the 21st century.” Knight-Batten Award 2009 Nominee “Demotix… may change the way news is reported” “Demotix… reinventing the newswire”

SXSW Interactive Online Community Award Finalist Finalist

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The Future of News The Newswire

City with a Demotix Reporter

The 21st century news model is broken. Only 4 US newspapers have a foreign desk, AP/Reuters combined have staffers in only 40% of the world’s countries, and the BBC has not a single staffer in Latin America. Demotix has:

• Over 14,000 Contributors

(growing every day)

• Covering Over 190

Countries/territories around the world Demotix aims to be the democratic Associated Press - global and ultra-local.

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Covering All News Angles Everyday

Sport Features Politics Odd Arts Society

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Covering All News Angles Everyday

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Opportunities: Emergency Events

When the Iranian government ordered a media black-out after the rigged elections, Demotix was often the best, and sometimes the only source of verifiable news.

• Global syndication through Reuters, AP and EPA
• Front covers in the New York Times (twice), Wall

Street Journal, Boston Globe and elsewhere

• Images licensed to over 100 news outlets around the

world, including the NY Times, Times, Observer, International Herald Tribune, NBC, Newsnight, ABC, CBC, Miami Herald, El Pais, Chicago Tribune, L’Express

• Global coverage of Demotix’ central role in reporting

Iran, including the Washington Post, Bloomberg, the Guardian, Le Monde, the Atlantic, Huffington Post, New York Times Lede, CNBC, Christian Science Monitor, TechCrunch, RTE, the BBC and Reuters.

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Opportunities: Surprise Events

When Henry Louis Gates Jr. was arrested for alleged disorderly conduct. Demotix had the only visual record.

• Global syndication through AP to almost all US media
• utlets.
• 4 Major US news channels – CNN, NBC, ABC and CBS –

all licensed the image, as well as Inside Edition, the national news magazine broadcast across the country.

• Front page of the Guardian, as well as direct licensing

to the Boston Globe, the Boston Herald, the New York Post, and the Washington Post.

• US-wide coverage, again, of the power of citizen or

‘street’ media. Without the image, the story would have had half the impact.