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Jo se ph E . Mo rris Dire c to r, No rth Ce ntra l Re g io na l Aq ua c ulture Ce nte r (NCRAC) Io wa Sta te Unive rsity D. Alle n Pa ttillo Cha ir, NCRAC E xte nsio n Ba se Wo rkg ro up Io wa Sta te Unive rsity So rre l Bro wn Io wa


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SLIDE 1

Jo se ph E . Mo rris Dire c to r, No rth Ce ntra l Re g io na l Aq ua c ulture Ce nte r (NCRAC) Io wa Sta te Unive rsity

  • D. Alle n Pa ttillo

Cha ir, NCRAC E xte nsio n Ba se Wo rkg ro up Io wa Sta te Unive rsity So rre l Bro wn Io wa Sta te Unive rsity E xte nsio n

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SLIDE 2

Why now?

  • Ne w re q uire me nt fo r a ll RACs in the ne xt Re q ue st

fo r Applic a tio ns (RF A)

  • I

mpro ve c o mmunic a tio ns a mo ng a ll pa rtic ipa nts

  • I

nc re a se d ne e d to ide ntify impa c ts

  • Co mmunic a te the e ffe c tive ne ss o f the RAC

pro g ra ms to the pub lic

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SLIDE 3

A logic model is your program ROAD MAP

Where are you going? How will you get there? What will tell you that you’ve arrived?

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SLIDE 4
  • L
  • g ic mo de l is a …
  • Pic ture o f yo ur pro g ra m o r inte rve ntio n
  • Gra phic re pre se nta tio n o f the “the o ry o f

a c tio n” – wha t is inve ste d, wha t is do ne , a nd wha t re sults

  • Co re o f pla nning a nd e va lua tio n

Provides a common framework for your work

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SLIDE 5

The Logic Model

Action Plan

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SLIDE 6

INPUTS OUTPUTS OUTCOMES

Program investments Activities Participation Short Medium What we invest What we do Who we reach What results Long- term

Programs aren’t linear

Feedback loops and multi-dimensions

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SLIDE 7

Constructing logic models

  • Be gin with the e nd in mind…
  • Build the m fro m rig ht to le ft
  • T

ha t wa y e ve n if yo u do n’ t finish yo u ha ve the info rma tio n fo r impa c t sta te me nts fo r e ve ry pro je c t

  • Build the m fo r a ll yo ur pro je c ts
  • Build the m b e fo re the pro je c t b e g ins
  • T

ha t wa y yo u g e t the da ta yo u ne e d

  • Re -e va lua te o ve r time
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SLIDE 8

Summary View

INPUTS OUTPUTS OUTCOMES

Investments

What we put into the program to develop it

Activities

How we structure our educational program

Participation

Who makes up the target audience for our activities?

Short

What will

  • ur target

audience learn?

Medium

What actions will they take as a result of

  • ur

program?

Long

What conditions will change as a result?

THE DIFFERENCE IS IN THE OUTCOMES

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SLIDE 9

Example Project: Cost-effective, alternative protein diets for rainbow trout that support optimal growth, health and product quality

Source: Western Regional Aquaculture Center (WRAC)

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SLIDE 10

Example

OBJE CT IVE S: Our lo ng -te rm g o a ls a re to (1) De ve lop c ost e ffe c tive alte r native ingr e die nt die t for mulations that suppor t maximal gr

  • wth,

he alth and pr

  • duc t quality

(2) Inc r e ase utilization of alte r native ingr e die nts in tr

  • ut fe e ds by e duc ating fe e d manufac tur

e r s r e gar ding amino ac id availabilitie s and r e te ntion e ffic ie nc ie s of synthe tic amino ac ids.

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SLIDE 11

Example

T

  • wa rd the se e nds, o ur 3-ye a r g o a ls a re to

(1) I de ntify c o mme rc ia lly a va ila b le a lte rna te ing re die nt c o mb ina tio ns tha t c a n me e t the pro duc tio n ne e ds o f ra inb o w tro ut (2) Re duc e inte ra c tive g ro wth de pre ssio ns whe n no ve l c o mb ina tio ns o f ing re die nts a re utilize d b y re fining a mino a c id b a la nc e . (3) De te rmine ho w fo rmula tio ns in fish g ro wn to ma rke t size influe nc e g ro wth, fish he a lth, pro duc t q ua lity a nd c o nsume r a c c e pta nc e . (4) Me e t sta ke ho lde rs e duc a tio na l ne e ds (whic h a re ? ) thro ug h the de ve lo pme nt o f a n inte g ra te d o utre a c h pro g ra m inc luding a t le a st o ne WRAC E xte nsio n pub lic a tio n.

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SLIDE 12

Given this information, we made a logic model…

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SLIDE 13

Logic Model Example

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SLIDE 14

Future NCRAC Proposal Guidelines

Ar e the following Outr e ac h e le me nts inc lude d and c le ar ly ide ntifie d?

  • Outre a c h Re pre se nta tive within the NCR ide ntifie d a nd c o nsulte d in

the pre pa ra tio n o f the F ull Pro po sa l?

  • F
  • r e a c h Ob je c tive a re the fo llo wing ide ntifie d:
  • T

a rg e t Audie nc e s: Who will b e ne fit fro m re c e iving pro je c t info rma tio n

  • I

nte nde d L e a rning Outc o me s: Wha t will b e le a rne d fro m this o b je c tive

  • I

nte nde d Ma na g e me nt a nd/ o r Be ha vio ra l Outc o me s

  • Pro c e dure s to Ac hie ve I

nte nde d Outc o me s

  • I

nputs: Who will do wha t a nd a t wha t c o st?

  • Outputs: Wha t pro duc ts will b e de ve lo pe d a nd a t wha t c o st?
  • Wha t pub lic a tio ns, wo rksho ps, de mo nstra tio ns, e tc ., will b e de ve lo pe d?
  • E

va lua tio n Pla n

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SLIDE 15

The Importance of Impact Statements and How to Write Them

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SLIDE 16

What’s all the fuss?

  • Co o pe ra tive E

xte nsio n pub lishe d a g uide o n ho w to write use ful impa c t sta te me nts in 1971

  • F

e we r a nd fe we r Ame ric a ns invo lve d in pro duc tio n a g ric ulture

  • T

his me a ns tha t fe we r a nd fe we r le g isla to rs ha ve c o nstitue nts in pro duc tio n a g ric ulture

  • T

his me a ns tha t pub lic funding , b o th sta te a nd fe de ra l, fo r the la nd-g ra nt syste m is ha rde r a nd ha rde r to c o me b y

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SLIDE 17

What do we want?

Cle a rly de fine d c ha ng e s a s a dire c t re sult o f the re se a rc h a nd e xte nsio n pro je c ts funde d

  • Wa te r sa ve d
  • Re duc tio n in po llutio n / c a rb o n fo o tprint
  • Huma n a nd e c o syste m he a lth b e ne fits
  • b se rve d
  • Do lla rs sa ve d / inc re a se d pro fit
  • Jo b s c re a te d, e tc …
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SLIDE 18

How do we get there?

  • Wa te r usa g e g ive n re se a rc he d me tho ds
  • Che mic a l c o mpo sitio n o f e fflue nts
  • Do lla rs a nd mile s sa ve d fro m lo c a lly so urc e d pro duc ts

to ma rke ts

  • Co mpa riso n o f BMPs use d in re se a rc h to c o nve ntio na l

me tho ds, a nd re sulting c ha ng e s

  • E

stima te inc re a se s in pro duc tio n, de c re a se s in fixe d a nd va ria b le c o sts, a nd a c c e pta nc e o f ne w pro c e dure s

  • Dire c t c o nta c t with fish fa rme rs a nd mo nito ring

a q ua c ulture unit lic e nse c ha ng e s thro ug h sta te na tura l re so urc e a g e nc ie s

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SLIDE 19

Tools for Creating Impact Statements

  • Surve ys
  • Surve yMo nke y
  • Sta te a q ua c ulture re c o rds
  • Ag ric ulture c e nsus
  • USGS mo nito ring sta tio ns
  • E

fflue nts

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SLIDE 20

Tools for Creating Impact Statements

  • Ma rke tMa ke r
  • Cha ng e in supplie rs a nd re ta ile rs
  • Aq ua c ulture c o mmunity c ha ng e s
  • F

e e d supplie rs

  • Aq ua c ulture a sso c ia tio ns
  • F

ish pro c e sso r Ma ny o the rs e xist de pe nding o n the da ta ne e de d…

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SLIDE 21

Make your message obvious

  • Ve rsio n 1: fo r pro fe ssio na l c o lle a g ue s
  • Ve rsio n 2: fo r tra ditio na l sta ke ho lde rs
  • Ve rsio n 3: fo r de c isio n ma ke rs a nd the

g e ne ra l pub lic

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SLIDE 22

Poor Impact Statement

The outputs of this project are expected to provide enhanced pest and disease scouting protocols, more rapid diagnostic confirmation, and more timely pest management strategies for implementation by growers throughout the United States.

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SLIDE 23

Decent impact statement

By improving ornamental irrigation efficiency by 50%, we can save more than 42 gallons of water per person for each of the 310 million people in the US each year. This will help conserve the nation’s water resources. This project will save over 13 billion gallons of water per year or enough for the water needs

  • f over a half million people for an entire year.
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SLIDE 24

Effective Impact Statements

Provide quantifiable evidence of change or difference the program made—money, health, environment, jobs) Give other evidence, e.g., trends, expectations, anecdotes, logical inference Realistically project potential benefit for work in progress or work whose impact is more long term Provide only enough detail to be easily understood Highlight public benefits, outcomes, payoffs

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SLIDE 25

An Impact statement is NOT

Numbers of people reached, meetings held, acres served—these provide context, but don’t capture the element of change essential to a good impact

A list of grants, honors, recognition for

  • rganizers

A detailed description

  • f the

process or what’s been done A long, detailed report Just more paperwork

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SLIDE 26

Final Thoughts

Go a l fo r the se c ha ng e s is to impro ve c o mmunic a tio ns a mo ng a ll pa rtic ipa nts in the NCRAC c o mmunity while a lso a ssuring future funding o ppo rtunitie s.

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SLIDE 27

Credits

Use d in pa rt fo r this pre se nta tio n -

  • E

lle n T a ylo r-Po we l (Unive rsity o f Wisc o nsin Co o pe ra tive E xte nsio n) “L

  • g ic Mo de ls to E

nha nc e Pro g ra m Pe rfo rma nc e ”

  • Do n We b ste r (Unive rsity o f Ma ryla nd E

xte nsio n, E xte nsio n) “Outre a c h a nd Pub lic Re la tio ns: T he Diffe re nc e is in the Outc o me ”

  • USDA-NI

F A “T he I mpo rta nc e o f I mpa c t Sta te me nts a nd Ho w to Write T he m”