January 2019 Executive Summary Report Monthly KPI's Jan: $61,225 - - PDF document

Jan: $61,225 Jan: 5,360 Jan: $11.42 Jan: 84 Jan: $728.87 Dec: $64,325 Dec: 5,223 Dec: $12.32 Dec: 70 Dec: $918.93 MoM:

• 4.8%

MoM: 2.6% MoM:

• 7.3%

MoM: 20.0% MoM:

• 20.7%

CPL Leads Hiremaster $11.15 269 Find A Trucker Job $12.85 144 American Driver Network $26.88 186 CPL Leads Randall Reilly $44.25 113 CDL Career Now $29.85 335 American Driver Network $26.88 186 CPL Leads Hiringdriversnow.com $2.34 426 BestDriverJobs.com $3.97 126 Truckdrivingjobs.com $5.05 198

CPL Leads

Americandrivernetwork.com $9.84 381 Alltruckjobs.com $5.24 206 Truckdrivingjobs.com $5.05 198

$42.80 Down

• 15%

$36.41 VS Up 0% $3,050.00 VS $3,050.00 $16.40 Up 77% 330 VS 186 Down

• 44%

$9.24 VS Up 9% $43.88 Up 21% 255 VS 210 Down

• 12%

$38.55 VS $15,110.11 VS $13,910.60 107 137 VS Up

Social Advertising Summary:

January December

Up 33% 41,545 VS 31,228 26% 193 VS $1.12 153 Up 28% Up 31% 85 65 VS Down

• 18%

$0.92 VS

January December

Up 33% 16,461 VS 12,398

January 2019 Executive Summary Report

Monthly KPI's

Digital Snapshot: January vs December PMC and Job Board CPL

Total Spend Total Leads Cost Per Lead Hires Cost Per Hire

Visits Cost Per Visit Form Leads Apply Now Clicks Phone Leads Spend Total ATS Leads Cost Per Lead Lowest CPL PMC: Highest CPL PMC: Lowest CPL Job Boards: Highest CPL Job Boards: Reach Cost Per Lead Total Leads Spend

November, $30 December, $16 January, $9 $0 $5 $10 $15 $20 $25 $30 $35 November December January

Social Cost Per Lead

Apply Now Cost Per Lead

January Social Marketing Snapshot

Top Facebook Post

CPL Leads HiringDriversNow.com $1.44 8,316 BestDriverJobs.com $2.26 2,651 AmericanDriverNetwork.com $4.81 7,883 CPL Leads TruckingCompaniesHiring.com $114.96 14 TruckingUnlimited.com $18.30 218 AllTruckJobs.com $11.90 588 CPL Leads HireMaster $11.87 2,697 Find A Trucker Job $14.48 511 Job Vid $19.81 530 CPL Leads American Driver Network $36.76 272 Randall Reilly $31.52 1,650 CDL Career Now $22.14 7,790

$21.14 $1,799.92 $284,388 $386,340 $1,350.84 $30.90

$834,783 72,017 $11.59 1,102 $757.52

Digital and Job Board Performance

$74,626 $3.66 $1,309.23

Snapshot Report

KPI's

Total Spend Total Leads Cost Per Lead Hires Cost Per Hire

Job Board Spend Job Board CPL

Job Board CPH

Digital Spend Digital CPL Highest CPL Job Boards: Lowest CPL PMC:

$0.00 $20.00 $40.00 $60.00 $80.00 $100.00 $120.00 $140.00

TruckDrivingJobs.com TruckersReport.com TruckingCompaniesHiring.com TruckingUnlimited.com

Cost Per Lead Comparison, Job Boards

Digital CPH Lowest CPL Job Boards: PMC Spend PMC CPL PMC CPH Highest CPL PMC:

Breakdowns & Comparisons

1,000 2,000 3,000 4,000 5,000 6,000 7,000

2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 January February March April May June July August September October November December January

Leads

Leads

$74,626.32 $284,388.00 $386,340.00 $16,630.00 $0.00 $61,090.00 $11,145.00

Spending Breakdown, Media Type Job Boards Performance Marketing Campaign Digital Media Traditional Media Print Promo Social Media Tools

$3.66 $21.14 $30.90 $5,543.33 $23.98

$0.00 $1,000.00 $2,000.00 $3,000.00 $4,000.00 $5,000.00 $6,000.00

Job Boards Performance Marketing Campaign Digital Media Traditional Media Social Media

Cost Per Lead Comparison, Media Type

20,382 13,450 12,501 3 2,548

Leads Breakdown, Media Type Job Boards Performance Marketing Campaign Digital Media Traditional Media Social Media

4,647 5,111 3,557 5,014 4,143 3,613 3,711 3,290 3,443 2,844 3,690 3,827 $13.50 $12.27 $20.44 $14.10 $17.73 $20.51 $17.87 $20.86 $20.53 $26.51 $17.43 $16.00 $0.00 $5.00 $10.00 $15.00 $20.00 $25.00 $30.00

1,000 2,000 3,000 4,000 5,000 6,000

2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2017 2018 February March April May June July August September October November December January

Spend and Avg CPL

Leads CPL

Year 2019 Month January Media Type Sum of Spend Calls Form Leads Full Apps Total Leads Cost Per Lead Job Boards All Truck Jobs $1,080.00 206 5.24 $ American Driver Network $3,750.00 50 381 9.84 $ Best Driver Jobs $500.00 126 3.97 $ Hiring Drivers Now $995.00 11 426 2.34 $ Truck Driving Jobs $1,000.00 198 5.05 $ Job Boards Total $7,325.00 61 1,337 5.48 $ Performance Marketing Campaign Performance Marketing Campaign $24,850.00 216 1,047 23.73 $ American Driver Network $5,000.00 105 186 26.88 $ CDL Career Now $10,000.00 64 335 29.85 $ Find a Trucker Job $1,850.00 19 144 12.85 $ Hiremaster $3,000.00 4 269 11.15 $ Randall Reilly $5,000.00 24 113 44.25 $ Performance Marketing Campaign Total $24,850.00 216 1,047 23.73 $ Digital Media SEM Campaign $15,000.00 137 392 38.27 $ Digital Media Total $15,000.00 137 392 38.27 $ Social Media Social Advertising $3,050.00 18 330 9.24 $ Social Media Total $3,050.00 18 330 9.24 $ Total Other Other (Calls, Leads, Hires) $0.00 595 2,128

• $

Total Other Total $0.00 595 2,128

• $

Grand Total $50,225.00 1027 5,234 9.60 $

Weekly Tracking Report