James Birchler Engineering Director, IMVU GDC, San Francisco, March - - PowerPoint PPT Presentation

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James Birchler Engineering Director, IMVU GDC, San Francisco, March - - PowerPoint PPT Presentation

James Birchler Engineering Director, IMVU GDC, San Francisco, March 3, 2011 #im imvugdc vugdc @jamesbirchler 1. 1. Exp xperiments eriments 2. 2. Produ duct ct Feat atur ures es 3. 3. produ oduct ct developmen elopment The sc


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James Birchler Engineering Director, IMVU GDC, San Francisco, March 3, 2011

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#im imvugdc vugdc

@jamesbirchler

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1.

  • 1. Exp

xperiments eriments 2.

  • 2. Produ

duct ct Feat atur ures es 3.

  • 3. produ
  • duct

ct developmen elopment

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The is based

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sc scien entif tific ic met ethod

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experimentation ion

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@copernicus

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#inquisition

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@copernicus

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@Giordano_Bruno

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@Galileo

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@Jamesbirchler

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SLIDE 15 Qtr Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

$

IMVU Revenue Growth

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Ex Experi erimentati mentation

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IS IS GO GOOD OD

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Got Scie ienc nce? e?

Ask Question Do Research Hypothesis Test Analyze Data Conclusion Report Results
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SLIDE 18 Question Research Hypothesis Test Analyze Data Conclusion Results

Scient ntific fic Method

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SLIDE 20 Questi tion Research rch Hypo pothesis Test Analyz lyze Data Conclu lusion Resul ults ts

Scienti ntific fic Method #leans nsta tartup An Alleged “duck”

Quack.
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cul culture ture of

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Ex Experimentation erimentation

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SLIDE 22 Okay, I’ll run an experiment! Okay, I’ll run an experiment! Okay, I’ll run an experiment! Okay, I’ll run an experiment! Okay, I’ll run an experiment! Okay, I’ll run an experiment! Okay, I’ll run an experiment! Okay, I’ll run an experiment! Let’s keep this simple! Prove your idea is the best!
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Running experiments is fun!

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Looks a lot like the scientific method (it is!)…

Ask Question Do Research Hypothesis Test Analyze Data Conclusion Report Results
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Keep it

simple

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if( setup_experiment(...) == "control" ) { // do it the old way } else { // do it the new way }

Simple

To code

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Simple

To manage

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Simple

To share

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embrace

failure

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embrace

failure

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Ex Exper periment iment

wi with th proc

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ess

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Meas Measure ure

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Meas Measure ure

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5 whys

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5 whys

Root Cause: Fix this!
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Pr Proc

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ess

Ex Experi eriment ments

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Do Dogm gma

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Ideal Days

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Ideal Days

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Scrum technology…

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Hack Week @IMVU…

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Recap…

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We’re Hiring!

www.imvu.com/jobs

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credits its Than anks ks