SLIDE 1
J.S.H.Y
HELLO!
We are JSHY
Joshua, Shi Da, Haiqal and Yu XiangJ.S.H.Y HELLO! We are JSHY Joshua, Shi Da, Haiqal and Yu Xiang - - PowerPoint PPT Presentation
J.S.H.Y HELLO! We are JSHY Joshua, Shi Da, Haiqal and Yu Xiang - - PowerPoint PPT Presentation
J.S.H.Y HELLO! We are JSHY Joshua, Shi Da, Haiqal and Yu Xiang Design Brief Design a product that reduces effect of haze on elderly ISSUE To find ways to tackle the haze situation as a community during the haze period TARGET USER?
SLIDE 2
SLIDE 3
Design Brief
Design a product that reduces effect of haze on elderly SLIDE 4
ISSUE
To find ways to tackle the haze situation as a community during the haze period
SLIDE 5
TARGET USER? Elderly (>60)
SLIDE 6
Ethnographic Observation
SLIDE 7
SLIDE 8 AEIOU Examples Activities The prime minister putting a mask on a resident Environment HDB flat void deck, many residents have gathered around the table where Mr Lee is sitting at. Interaction PM Lee caring for the housing residents Objects N95 mask being worn Users Middle-aged man, Mr Lee and fellow residents.
User Experience
Physical: The Prime minister is putting mask on the residents there who are elderly Cognitive: The elderly may be thinking if this mask would be able to fit comfortably onto his face. Social: They are communicating happily as there is smiles on their faces Cultural: A bunch of residents during a meetup with the prime ministers Emotional: Joy and happiness Insights Preventive measures should be taken by residents against the haze situation.
SLIDE 9 AEIOU Examples Activities Elderly Resident putting on mask Environment Housing /estate basement resident Interaction Elderly Smiling as they put on their mask Objects N95 face mask Users Elderly Woman, est 50+
User Experience
Physical: The elderly are holding a N95 mask and are trying to put them on Cognitive: They may be learning how to put on a N95 mask comfortably Social: Cultural: The elderly women preparing for the haze period Emotional: Joy is shown as they are smiling in front of the camera Insights The need to care and look out for the elderly in the community during this haze period.
SLIDE 10 AEIOU Examples Activities 2 middle-aged ladies at a traffic light crossing in the rainy and hazy conditions Environment Traffic light crossing, raining and hazy Interaction Umbrella shielding them from the rain, mask to filter haze particles. Objects Umbrella and face mask worn Users 2 middle-aged ladies
User Experience
Physical: Visibility is reduced by the haze as well as the rain. The two women are wearing a mask as well as holding an umbrella. Cognitive: The women are using mask to cover their nose to prevent the haze getting into their breathe. Social: Cultural: Despite the haze, the two women are still outdoors, doing their usual routine Emotional: Feeling annoyed Insights Haze reducing visibility and more particulate matter at ground level after rain.
SLIDE 11 AEIOU Examples Activities A young lady aiding an elderly walking. Environment On the streets, with very hazy environment Interaction Young lady guiding an old lady Objects Both very a mask Users Elderly + lady young
User Experience
Physical: Difficulty Breathing and navigation. Cognitive: When traveling around, the poor visibility of the haze make traveling less safe Social: They tend to watch out for each other more often and put on masks Cultural: Emotional: From their faces, it can be seen that they are feeling frustrated as they have negative issues about the haze. Insights Haze poses as a danger to both young and the old. It reduces visibility and give rise to breathing difficulty.
SLIDE 12 AEIOU Examples Activities Elderly Residents walking on the streets in the hazy conditions Environment Side pavement with hazy condition Interaction Elderly slowly making their way along the pavement Objects N95 face mask Users Elderly man and women
User Experience
Physical: Difficulty navigating through the hazy conditions and holding a cloth over one’s mouth as shown by the elderly lady in the picture. Cognitive: As shown in the picture, in reaction to the haze, the elderly pedestrians have used various ways to filter the air they breathe, either using a mask or a cloth to cover their mouth. Cultural: Despite the hazy conditions, people still go on with their daily activities like going out of the house but just wearing a mask. This could have manifested based on how people do not see the direct effects of the haze on their health but decide to act when different signs of health problems show up. Chances are it maybe too late for normal medicine. Emotional: Frustrated about the hazy situation. Insights Haze poses as a visible and a health threat to pedestrians
SLIDE 13
Interviews
SLIDE 14
Where & When Outram Mrt, Wed 4pm & Sat noon Who? Elderly (most preferred >60) Roles? Interviewer & Observer
- Joshua
- Shi Da
Note taker
- Haiqal
- YuXiang
SLIDE 15
Interview Questions
Habits: What do you do in your daily life? Do you prefer working or exercising? Do you prefer working/exercising indoor or outdoor? Motivation: What makes/motivates you to work/exercise on a daily basis? Problem/Statement: What thoughts do you have on the haze that is happening on a yearly basis in Singapore? Do you think that the haze has affected you? Who do you think that will be affected the most? What would be more beneficial to you? An air purifier or a mask? Why do you think an air purifier/mask is more beneficial? What price would you want to buy the air purifier/mask at? SLIDE 16
Name : Kind Kevin Age : 62 Date & Time : November 9 2016 (5.30 Pm) Location : Outram Park Mrt Interview Duration : ~30 minutes
Haze is unavoidable and it is not farmers’ fault ... I am still affected on the way to work I am … concerned about my health I can save on expenses … a reusable mask SLIDE 17
Name : Dirty David Age : 60 Date & Time : November 9 2016 (5.45 Pm) Location : Outram Park Mrt Interview Duration : ~30 minutes
Not really concerned with haze … no allergies... Smell … affects my clothes Wearing mask … hot and stuffy SLIDE 18
Name : Strong Steve Age : 62 Date & Time : November 9 2016 (6.00 Pm) Location : Outram Park Mrt Interview Duration : ~30 minutes
Air is humid and warm I am not fond of … smell of haze Not affected healthwise … no breathing difficulties I could use a reusable mask … environmental friendly Mask are the same … need more designs SLIDE 19
Name : Noisy Nick Age : 62 Date & Time : November 12 2016 (2.16 Pm) Location : Outram Park Mrt Interview Duration : ~20 minutes
I feel … haze is annoying yet common I feel … restless and breathless My clothes … reek of smoke Haze affect … elderlies with active lifestyle I prefer air purifier … more comfortable SLIDE 20 I prefer air purifier … more comfortable Haze is unavoidable and it is not farmers’ fault
I am … concerned about my health
Not really concerned with haze … no allergies... Smell … affects my clothes Air is humid and warm
Not affected healthwise … no breathing difficulties
I could use a reusable mask
- >environmenta
- f … smell of
Notes & Insights
SLIDE 21 Haze affect us negatively Thoughts of haze
Thoughts about preventive measure
Effects on health
danger to both young and the old … cause breathing difficulty. Reduce visibility and particulate matter after rain. care and look out for the elderly in the community
Preventive measures should be taken by residents
Ethnographic Observation Interviews
… a visible and a health threat I need to take preventive measures I need a preventive equipment I need to think for the community I need a safety haze plan I need to improve my visibility I need care for myselfNeeds
Insights to needs SLIDE 22
Persona Needs
SLIDE 23
Name : Groovy Gabriel Age : 60
Location of stay: Singapore Marital Status: Married Family Status: Living with wife and children Hobbies and Interests: Badminton and jogging Likes: Chainsmokers, Jay chou, spending time out with family Dislikes: Haze Job: MechanicNeeds:
I need a way to ensure my lungs are healthy I need a safety equipment to protect myself I need something that allows me to carry on my daily work without worrying about the hazeJob Motivation:
To allow my family to have a good life, not worrying about money matters.Challenges
Every time when there is haze, i have to worry about my son as he has asthma. Cannot go for daily jog in the hazy situation. SLIDE 24
THANKS!
SLIDE 25 Weather.asiaone.com.sg. (2016). Singapore Haze and Air Quality (PSI) Daily Update (PM2.5) - 27 Nov 2016 - AsiaOne Weather. [online] Available at: http://weather.asiaone.com.sg/weather-air.php [Accessed 27 Nov. 2016]. Lyon, E. (2013). Why the haze will impact all businesses in Singapore. [online] Eco-Business. Available at: http://www.eco-business.com/opinion/why-haze-will-impact-all-businesses-singapore/ [Accessed 27 Nov. 2016]. Sim, D. (2016). Singapore chokes on smoke from Indonesia's slash-and-burn fires. [online] International Business Times UK. Available at: http://www.ibtimes.co.uk/singapore-chokes-smoke-indonesias-slash-burn-fires-1578228 [Accessed 27 Nov. 2016]. France-Presse, A. (2016). Singapore smog tops 400-level, dangerous to ill and elderly. [online] Rappler. Available at: http://www.rappler.com/world/31831-singapore-smog-tops-400-level [Accessed 27 Nov. 2016]. AFP, (2013). Singapore to act against firms behind record smog. [online] Telegraph.co.uk. Available at: http://www.telegraph.co.uk/news/worldnews/asia/singapore/10136361/Singapore-to-act-against-firms-behind-record-smog.html [Accessed 27
- Nov. 2016].
- Nov. 2016].
References
SLIDE 26 Chew, S. (2013). [Image] Healthxchange.com.sg. Available at: http://www.healthxchange.com.sg/News/Pages/calm-daily-routine-pm-lee.aspx [Accessed 27 Nov. 2016].Borah, P. and Bains, B. (2016). Buying A Mask To Beat The Delhi Smog? Here’s What You Must Know Before Buying One.
[online]
- ScoopWhoop. Available at:
References