Its in the Bag - The Shape of Turn-of-the-Century Mail by Diane - - PowerPoint PPT Presentation

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Its in the Bag - The Shape of Turn-of-the-Century Mail by Diane - - PowerPoint PPT Presentation

Its in the Bag - The Shape of Turn-of-the-Century Mail by Diane DeBlois & Robert Dalton Harris Notice on the back cover of the September & October 1899 Official Postal Guide Form 5-4407 distributed to all post offices Total


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“It’s in the Bag” -

The Shape of Turn-of-the-Century Mail

by Diane DeBlois & Robert Dalton Harris

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Notice on the back cover

  • f the September &

October 1899 Official Postal Guide

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Form 5-4407 distributed to all post offices

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Eugene Francis Loud (1847-1908), Chairman of the House Committee on Post Roads, 54th-57th Congress

Total weight of mail matter

  • f all classes:

150,132,405 Total weight of Second Class Mail: 37,820,856

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Instructions on the back of Form 5-4407

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Total weight of mail matter

  • f all classes:

150,132,405 Total weight of equipment: 76,866,031

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From Marshall Cushing, The Story of Our Post Office, Boston 1893

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First Class Mail Pouch Horse Bag for Star Route

Detail from “Village Post Office” by Thomas Waterman Wood 1873

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Rail Road Mail Bags

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From Marshall Cushing, The Story of Our Post Office, Boston 1893

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1891 advertisement For Comfort Magazine in the trade publication Printers’ Ink

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In 1899 Los Angeles would have received many more periodicals from Augusta than it sent in return.

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1891 advertisement for Allen’s Lists in Printers’ Ink

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1891 advertisement for Comfort magazine in the trade publication Art in Advertising

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1891 advertisement defending Comfort magazine against charges of abusing the Second Class mailing privilege in the trade publication Art in Advertising

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September 1895 issue of Comfort magazine, mailed to subscriber Adel Fariss (in Colorado: 1890 Census)

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September 1895 Comfort art novelties for children, in color thanks to investment in a 5-color Hoe Press in 1892

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September 1895 Comfort, a regular “Science” column

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September 1895 Comfort ad for Oxien - the founding product of the Gannett publishing empire: a remedy

  • riginally sold as a drink

but reformulated as tablets for mail order.

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September 1895 Comfort, a sampling of mail order ads for products (weighing less than 4 pounds) that could be sent through the mail

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September 1895 Comfort magazine inducements for “Hustlers” to enlarge the subscription list

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September 1895 Comfort magazine ad to induce subscribers to pay their arrears with a new subscription

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Third Augusta publishing giant: Vickery & Hill (ca1900 postcard)

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Elisabeth L. Sylvester, editor of the trade journal, Art in Advertising, visited Augusta’s publishing giants in 1891

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Loading Second Class Mail sacks at a railroad siding

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New, lighter, Second Class Mail sacks

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Map to accompany Senate document 89 (56-2), Henry C. Adams

Mail density (weight multiplied by frequency) for 3 classes of compensation per ton per mile. Asymmetry in distribution of mail

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July 11, 1903 cover for Judge magazine President Roosevelt: “Those guilty of bad methods or irregularities in the government service must be dismissed. No friends, no favors, no party!”