ITS BILLIONS WITH A Rental & Car Sharing Privacy & - - PDF document

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ITS BILLIONS WITH A Rental & Car Sharing Privacy & - - PDF document

Sep 09, 2022 244 likes •442 views

ITS BILLIONS WITH A Rental & Car Sharing Privacy & Cybersecurity Considerations B Dr. Paul Kersey is a surgeon who often sees the consequences of the city's violence in the emergency room. When home intruders

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IT’S “BILLIONS” WITH A “B”

Rental & Car Sharing Privacy & Cybersecurity Considerations

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  • Dr. Paul Kersey is a surgeon

who often sees the consequences of the city's violence in the emergency

  • room. When home intruders

brutally attack his wife and young daughter, Kersey becomes obsessed with delivering vigilante justice to the perpetrators. As the anonymous slayings grab the media's attention, the public begins to wonder if the deadly avenger is a guardian angel -- or the Grim Reaper itself.

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IARA STUDY

10 10 26 26 40 40 44 44 11 11 18 18 12 12 36 36 40 40 29 29 10 10 39 39 27 27 48 48 10 10 Phone/BT

  • ne/BT

GPS/Nav GPS/Nav Gara Garage Tel Telem em (O (OEM EM) System tem absen ent Percen entage tage of sample le Not reporte

  • rted

System tem presen sent, t, info

  • not found

System tem presen sent, t, person sonal l info

  • confirmed

irmed

  • Likely

ely under er- repre rese sent ntat atio ion n (was s system truly y absent nt

  • r inform

rmat atio ion n truly ly cleared ared?) ?)

  • Direct

ction ional al findi ding ngs, s, need ed broade der sample ple for cross-se segmen ment statist istica ical l analy lysis sis

At least t 50% of sample led vehicles icles have e Nav or BT Persona

  • nal

l Informa

  • rmati

tion

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UNEASY REMARKETING INDUSTRY

Cyber ersecurit ecurity Vehicl cle e PII

My current view is that risk, regulation, and compliance requirements specifically for our industry will… 4% 4% 27% 17% 69% 79% Decrease Same Increase

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RENTAL CAR REALITY CHECK?

What percen entage tage of cars contained some form of PII (e.g. destinations, synced phone, address books, call logs, SMSs)?

  • 1. About 50%
  • 2. About 75%
  • 3. Almost 100%

How many times do you think I have been stopped ed and asked why I am sitting in so many cars on a rental al lot?

  • 1. Zero
  • 2. Rarely
  • 3. About half the

times How many times do you think I have been stopped ed and asked why I am sitting in so many cars on a rental al sales es lot?

  • 1. Zero
  • 2. Rarely
  • 3. About half the

times

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2 YEAR FEDERAL WARNING

www.ic3.gov/media/2016/160317.aspx https://www.consumer.ftc.gov/blo g/2016/08/what-your-phone- telling-your-rental-car

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PRESS AND ADVOCATES WARNINGS

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S01E03: Borderline

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“Bluetooth truly is the STD of technology, and there’s no getting her name off the car’s screen”. “It is a perfect comedic beat when Annie attempts to answer her phone in the next scene, only to have it pick up inside the car that all three women are watching sink into a lake”.

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MYTH#1: CAR PII IS A LEGAL ISSUE

Jul 21, 2015

  • 11%

May 2016 Sep 2016

  • 40%
  • 30%
  • 34%
  • 14%

Sep 2017 Mar1 6 2018

  • 14%

Apr 9 2018

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MYTH#1: CAR PII IS A LEGAL ISSUE

FY2017 Global Revenue enue US$ Billions

22.3 EHI 8.8 ABG 8.8 Hertz 2.9 SIXT

GDPR Fines s Expos

  • sure

ure (4%) US$ Millions

892 352 352 116

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MYTH#2: CAR PII IS AN OPS ISSUE

Likely ly >95% % of your r fleet t is covere ered* d*

* Or can be covered quickly

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MITH#2: CAR PII IS AN OPS ISSUE

Now availab lable le on the Goog

  • gle

le Play y store re (iOS S versio ion in develo velopme ment) t)

  • Open Google Play on your

android device

  • Type “Privacy4Cars”
  • Download the free beta

version (this is a consumer version)

  • We have APIs and a SDK so

we can integrate into your apps or processes

  • More makes, models, years,

and trims updated daily

  • WWW.PRIVACY4CARS.COM
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MYTH#3: CAR PII IS A COST ISSUE

Typica ical l RAC add-ons:

  • ns:

 Full tank  Extra insurance  Navigation  Toll pass  Kid car seats  Chargers  PRIVACY CY?

Notice $$$

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WHAT YOU SHOULD DO TOMORROW

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Talk to your CEO. Prioritize your stakeholders. Involve Legal, Ops, and PR/IR. Get ready, now. Draft a privacy policy. Start deleting data at least before selling the vehicle. Make it an ACRA best practice. Move fast. Additional material at www.privacy4cars. com Request a copy of today’s presentation, get a demo of the Privacy4Cars app,

  • r just advice:

email Privacy4Cars@gm Focus communications on the actions you’re taking. Take an action now that demonstrates your commitment to fixing the issue.