Introduction Ocean is a powerful force giving life to our planet. - - PDF document

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Ocean is a powerful force giving life to our planet. Man was always interested in its mysteries and its depths that hide known and unknown facts on human history and huge resources of future. More and more people feel the pull of the ocean spending holidays on a seashore, cruising and sailing. There is a boost in aquatic sports and underwater tourism. That's why a TV channel dedicated to water is necessary!

Introduction

OCEAN-TV's concept of informative niche

channel is brave and unique for the Russian screen

• market. There is a defjnite shortage of information
• n aquatic topics in Russia, while audience's interest

in this area is growing. Which is not surprising since Russia is bound by three oceans, twelve seas and has the maximum total river length compared to other countries. To support viewers' zest for knowledge is one of its priorities. We have attentively analyzed almost all existing programs on water and water sports and were brought to the conclusion that there is a shortage on this subject. Today there are no counterparts to OCEAN-TV channel on the market thus making it an absolutely unique product. OCEAN-TV’s headlines are the same formats as those of Discovery Channel, Open University, History Channel, Geomania, Sailing Channel, National Geographic.

OCEAN-TV is the fjrst Russian TV channel dedicated to the World Ocean, a history

• f relationship between people and

water element and exploration of water areas.

The mission of OCEAN-TV is to help viewers to discover the Ocean to bring harmony between a man and water element. We are appealing to the hero inside of everyone!

OCEAN TV’s PRODUCERS:

Andrey Podkolzin Daniil Borodin

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Broadcasting geography

OCEAN-TV has started its broadcasting on December 1, 2007. OCEAN-TV headquarters: Volokolamskoe shosse, 103 125371, Moscow, Russia tel/fax: (495) 783 47 11 e-mail: info@ocean-tv.su web: www.ocean-tv.su

Founder of OCEAN-TV is LLC «BGK» company represented by Andrey Podkolzin, General Producer,and Daniil Borodin, Producer. Company's project portfolio includes production of television programms, documentaries, advertising and music videos, visual communications for television channels.

Satellite television

OCEAN-TV broadcasts via communicasting sattelites «Express-AM2» (80° E.) and Intelsat (12 45° E). «Express-AM 2» created by NPO «Applied Mechanics» (on commission from FGUP «Space Communications») in alliance with French company Alcatel Space. OCEAN-TV coverage area includes Russia and majority

• f CIS countries, as well as Israel and European countries.

OCEAN-TV broadcasting is carried out by Orion Express (www.orion-express.ru), digital broadasting operator

• n federal level providing home sattelite television services (VIVA TV brand). OCEAN-TV is provided in

«World of Hobbies» package.

Express-АМ2 coverage area Intelsat 12 coverage area

OCEAN-TV is provided in sattelite package of Russian-language TV channels «RUSSIAN TV TIME» (more than 200 000 subscribers), distributed in DTH mode accross Europe and Israel.

REGISTRATION CERTIFICATE OF MASS MEDIA: Эл № ФС 77-29970 dd October 24, 2007.

The program set is made in accordance with difgerent time zones so viewer can see programs in time conve- nient for them.

Main cable networks

Russia: Akado («COMCOR-TV»), «Air-Telecom» (Divan-TV), Querty, ZAO «Alliance Media», Cosmos-TV, ОАО «UFANET», «Cable Systems», «Crocus», «Cable Television», «Euro-Telecom», «Sputnik-TV», «Тele Service», «Navi- gator», «Universal NTV», «Telecom М», IP Novikov, «TV Com», IP Elsukov, OOO «Kaskad Plus», OOO «Spectre», OOO «Integral Service», «Telecom Service», OOO «ETRON», «Businessline», «Mir On-Line», ZAO TC «Magistral», OOO «Intersolar Media Channel» (OAO «Dalsvyaz»), ZAO «Contact TV», OOO NTC «Baikonur-Cheboksary», OOO «Multicable Chita network», OOO «Sakhalin Cable Telesystems», IP Vasilkov, OOO «TRVK Desna TV», «Cable network «Ocean-TV». Ukraine: «Ukrteleset» association (TRC «Dnestr», OOO «Nadezhda», OOO «TK Ideal+», OOO TRC «Sirius»), TC «Black Sea» (Odessa). Kazakhstan: TOO «Smart Net», TOO «Poisk», «TV Plus», TOO «Master TVC», Balkhash, Satpaev, TOO «TTK», TOO «Television cable network TELEMIR» (more than 150 000 subscribers). Moldova: SRL “Cvazar Sist” Belorus: TK «Cosmos TV» Kyrgyz : «TV Plus»

IT television

From February 15, 2008 OCEAN-TV broadcasts via Internet on its own web site: www.ocean-tv.su (site traffic is more than 5000 guests per month). · On TV (www.on-tv.ru) · Corbina TVkom (www.corbina.tv) · WEB TELEK (www.webtelek.com) From December 2007 to March 2008 OCEAN-TV is accessible to audience of approximately 1 850 000 sub-

• scribers. By the end of 2008 we plan to make OCEAN-TV accessible to viewers audience of more than 3 500

000 subsctribers.

Broadcasting geography

Cabel television

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The main principle of programming policy is our orientation audience of difgerent professions, social levels and age. It is important to note that many components of one age segment are popular by other and

• ften cross.

Our concept of program policy continues to develop and being improved. We have already implemented the following of our own projects:

Programming policy

For teenagers and youth OCEAN-TV ofgers:

· Entertainment programs on aquatic and extreme sports · Extreme · Diving · Boat and ship modeling · Circumnavigation · Feature fjlms

For adults OCEAN-TV ofgers:

· Programs featuring yachts, boats and ships · Programs dedicated to fmeet history, sea battles, travels, discoveries and maritime strategies · Military maritime strategies – the part of historical block · Educational programs for beginners in yachting · Adventure fjlms · World Ocean’s fmora and fauna · Programs featuring ports and marines throughout the world · Programs featuring ports and marines throughout the world · Private stories and personal victories in the conquest of the World Ocean There are several goals in our program policy: leisure time for our views, formation

• f ecological thinking and conveyance of

humanitarian ideas. Within the frame of our concept we will tell about: history of equipment development for exploration of the World Ocean, World Ocean habitants, human achievements in a way of communication with World Ocean, understanding the man’s role and responsibility in the development of World Ocean.

TV program grid consists of the following elements: OCEAN-TV broadcasts 1450 hours of unique content dur- ing a year

20%

60%

TV series Documentary and scientifjc fjlms

12%

8%

Feature fjlms TV programs

Aquatoria

Genre: TV magazine Duration: 26 minutes Placement: day prime Program descriptopn: Informative program

covering various aspects of conquest, exploration and development of water space. Information presented in expertly and visually attractive way providing cognitive, commercial, entertaining value for our audience.Viewer will learn a lot of new and interesting information about water space of Russia, about possibilities of Russian and overseas aquatic

• areas. OCEAN-TV together with “Aquatoria of luxury

life” magazine will present the best of “Aquatoria” on its site: www.luxury-events.ru

School of captains

Genre: educational program Duration: 40 minutes Placement: day prime Program description: this program is for

those who dream to come out into open sea and to fjnd themselves face to face with natural forces. This is a tutorial in seamanship course obligatory for those seeking a rank of skipper and captain. After completion of a video tutorial and practical lessons all viewers can pass an exam in a real yachting school and receive a captain certifjcate in accordance with international standards which allows to charter yachts worldwide.

Traveler's diary

Genre: documentary video-diary Duration: 10 minutes Placement: day prime, evening prime Program description: Traveler's Diary is a reality

show format and a unique TV product without counterparts on domestic TV market. This is a real round-the-world travel of the hero and his family on a sailing boat. The central theme is that of a family in unusual conditions. In 2008 the fjlm based on this project will be presented at Cinemarina, the fjrst international festival in Russia dedicated to water, which will be hosted in Italy under patronage of a fjlm director Andron Konchalovsky

Relax

Genre: video promo Duration: 1-5-10 minutes Placement: morning prime, day prime, evening prime Program description: RELAX is the

program which invites views to enjoy harmony and beauty of sea landscapes under relaxing

• music. RELAX is a calm island where you can

rest and replenish your energy. OCEAN-TV and Radio Relax-FM have prepared a set of “RELAX”programs available at: www.relax-fm.ru

In-house production

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Aqua sports

Genre: report Duration: 40 minutes Placement: morning prime, day prime Program description: AQUA SPORTS is a set of

programs about fascinating and entertaining water sports, such as sailing, surfjng and many others. The most fascinating and interesting events in the world

• f aquatics will be presented to our viewers.

Waterbazaar

Genre: TV shop Duration: 10 minutes Placement: morning prime, day prime Program description: WATER BAZAAR is a TV clas-

sifjeds on yachts, boats is collected, motor water vehicles as well as other goods and services necessary for leisure time and water activities. This is joint project of OCEAN- TV and WATER BAZAAR magazine.

The way to a sea

Genre: special report Duration: 40 minutes Placement: morning prime, day prime Programm description: TV hosts take the

seals ofg from the old logs and reveal the most interesting facts of marine history and marine

• culture. There will be stories on Russian navigators

in European waters, construction of speed sailing boats, yachting infrastructure in good old Europe and stupendous water fests.

Cinemarina TV-CLUB

Genre: talk-show Duration: 30 minutes Placement: evening prime Program description: CINEMARINA TV-CLUB

is a place where famous yachtsmen and divers, fjlm directors and actors, artists and musicians share their expert opinion on water-related fjlms in a friendly discussion before the fjlm translation

• n OCEAN-TV. Among the guests of CINEMARINA

TV-CLUB there will be prominent participants of the CINEMARINA International Film Festival.

In-house production In-house production

Pro-yachting with Oscar Konyukhov

Genre: report Duration: 26 minutes Placement: prime time Program description: PRO-YACHTING WITH

OSCAR KONYUKHOV is a special on-spot report from World Ocean. Along with a famous traveler, Oscar Konyukhov, viewers will sail across the globe to the most interesting events in international yachting. Round-the-world non-stop solo racing Vendee Globe, America Cup – all these and other biggest yachting events will be covered by “Pro-Yachting with Oscar Konyukhov” . This program is not just a report, we will try to show the event from the backstage.

Dive-club with Oleg Bozhok

Genre: talk-show Duration: 26 minutes Placement: morning prime, day prime (repeated on Saturday, Sunday) Program description: Do you want to fjnd

yourself on another planet? To explore the unknown world? You can do all of this with diving. When you are under water, you are on another planet, in another dimension, another habitat. Divers discover new sensations which cannot be found in our usual

• life. In your underwater life you can be a researcher,

a photographer, an artist, a journalist or a historian. Diving for you can be an adventure, a leisure or an

• entertainment. Guests of “Dive-Club” will tell Oleg

Bozhok and our viewers about underwater miracles around the world.

Yacht-club

Genre: talk-show Duration: 26 minutes Placement: day prime, evening prime (repeated on Saturday, Sunday) Program description: “Yacht-club” is

dedicated to the problems and achievements of Russian yachting. Program guests are well-know skippers, shipbuilders and prominent sportsmen. The program will relate on the most pressing problems in national yachting and sailing. As well as on the best destiny of being a brave captain standing abaft the wheel maneuvering his boat to the unknown land. Salty wind to the face and seven feet under the keel!

Surf-club

Genre: talk-show Duration: 26 minutes Placement: day prime (repeated on Saturday, Sunday) Program description: “Surf-Club” gives you

an opportunity to see surfing sports in Russia and

• ther countries, learn latest surfing news from

around the world, to watch preparations of surfers and equipment before surfing competitions. What's more, program host Polina Yodis will tell you different stories about surfing, this unique chance to feel real freedom. Only when you are on a crest of the wave you understand that you can rule the ocean, you are free and there is nothing to hold you back.

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Friends of OCEAN-TV Friends of OCEAN-TV

All-Russian Yachting Federation

Dear Friends,

All-Russian Yachting Federation has as its goal development of yachting sport in Russia, and in order to reach that goal we seek not only to increase the number of active participants, but to attract people to yachting culture based on ideals of courage and nobleness. To help us with this complex and delicate task today we have a supporter which is relatively young but shows a dynamic growth – the fjrst Russian TV chan- nel dedicated to water-based content, OCEAN-TV. Together with OCEAN- TV our Federation will cover Russian yachting events, as well as represent Russian National Yachting Team which has a special signifjcance before the Summer Olympic games. In partnership with Yachting Federation OCEAN-TV channel will acquire new depth and give broader coverage of world yachting events, and in turn it will help the Federation to foster the interest to yachting and sail- ing among Russian viewers. Alexander Kotenkov, Authorized Representative of the President

• f the Russian Federation in

the Federation Council of the Russian Federation., PhD in legal sciences, Honored jurist of the RF, Lieutenant General of justice, Academician Member of RARAN, President of All-Russian Yachting Federation

«Golden Dolphin» company group

«Golden Dolphin» is an international festival of diving, spearfjsh- ing and water recreations. This is the biggest diving show in East- ern Europe plus Underwater Foto&Video Festival.

“I desperately want people to see the beauty of underwater world, and how easily it can be destroyed, unfortunately. It is necessary to honestly describe the situation without hiding information. People were intimidated by shark horror stories for so long and now it’s diffjcult to make them fear that one day sharks can disappear. I wish that OCEAN-TV, a channel which explores the things I love and dedicate my life to them, came to every home and found there a grateful audience” Andrey Makarevich, a legend of Russian rock music, well-known diver and artist, Chairman of “Golden Dolphin” International Foto&Video Festival’s board Телеканал OCEAN TV является информационным спонсором мероприятий, которые проводит группа компаний «Золотой Дельфин»: День водолаза – ежегодное мероприятие, посвященное очистке подмосковных водоемов, на котором собираются практически все московскик клубы подводного плавания. Это реальная помощь водоемам Москвы и Подмосковья! «Шаг в бездну» - новый проект группы компаний «Золотой Дельфин», открывающий неизведанные глубины подводного мира нашей Родины. OCEAN-TV is official information sponsor for the events held by “Golden Dolphin” company group:

«Water clearing day» - an annual event dedicated to cleaning rivers

and lakes of Moscow region where almost every diving club take part in. This is tangible help to water reservoirs of Moscow and Moscow region!

«Step into the Abyss» - a new project of “Golden Dolphin” company

group dedicated to exploration of unknown parts of Russian underwater world.

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OCEAN-TV takes part in all main events dedicated to yachting, diving, underwater art and aquatic recreations:

• Moscow Boat Show, international Exhibition of yachts and boats

/Crocus Expo, 9-17 of February/

• «Golden Dolphin», International Photo & Video Festival of Underwater Art

/Gostiniy Dvor, 14-17 of February/

• «Hunting. Fishing. Leisure. Spring 2008»

/Crocus Expo, 28-2 of March/

• INTOURMARKET 2008, International Tourist Exhibition

/Crocus Expo, 15-18 of March/

• MITT-2008, Main tourist exhibition in Russia

/Expocentre, 19-22 of March/

• «Yachts & Boats. Spring», MIBS 2008, Moscow International Exhibition

/Crocus Expo, 10-13 of April/

• «Call of the Sea-2008», International Cinema Festival

Saint-Petersburg, cinema complex «Grand Canyon», Institute of Arctic and Antarctic in Kronshtadt, 23-26 of April/

• «Silver Shark», VIII International Festival of Underwater Pictures

/Kiev, 22-25of May/

• Open air exhibition of David Doubilet, the best photographer of underwater world, organized by

AFISHA-MIR magazine

/Strastnoy Boulevard, three summer months of the year 2008/

• Aquatech 2008-04-02, «Water: Ecology & Technology», International Exhibition and Congress

/Crocus Expo, 3-6 of June/

• «Cinemarina», First Russia’s International Film Festival dedicated to water

/Italy, 11-19 of June/

• IV Moscow Yacht s Festival

/Moscow, Berth of the Gorky Central Culture and Recreation Park and Pushkinskaya Embankment

in Neckutchny Sad, 19-22 of June/

• St. Petersburg Yachts Festival 2008

/Saint-Petersburg, 3-6of July/

• «Yachts & Boats Show», Moscow International Exhibition

/Crocus Expo, 17-20 of September/

• «Hunting. Fishing. Leisure. Autumn 2008»

/Crocus Expo, 18-21 of September/

• LEISURE, International Tourist Exhibition

/Crocus Expo, 23-26 of September/

• International Festival of Underwater Pictures by Daniel Mercier

/Antibes, France, from 29th of October till 2nd of November/

Friends of OCEAN-TV Exhibitions and festivals

Russian yachting center

OCEAN-TV is an information partner of VOLVO

Russian Yachting Week. This regatta gathers

all Russian fans of sailing and sea traveling. The regatta is held annually at Mediterranean Sea in May and October. General Partner of Volvo Rus- sian Yachting Week is VOLVO CAR RUSSIA.

«Skipper» marine club

OCEAN-TV together with “Skipper” Marine Club are founders of match racing regatta “Russian Mile”, fjrst started in October 2008 in Bodrum, Turkey. This unique event will give newbies a chance to feel a heat of a true struggle on authentic sport racing boats acquired exclusively for this regatta

Information partners of OCEAN-TV

Magazines: OCTOPUS, “Aquatoria of luxury life

• n land, water and in the sky”, “Moscow Shores”,

“Boats and Yachts”, «Boat Internarional Russia», «Yacht Russia», “Water Bazaar”, “Wave”, “People

• f the Wind”, “Yachting”, “Captain Club”, “Yachts” ,

“Psychologies”, “Afjsha MIR” Internet editions: www.yachtsworld.ru, www.luxury- events.ru, www.luxury-info.ru, www.octopus.ru, www.newboats.ru, www.corbina.tv, www.yachty.ru, www.afjsha.ru, www.vsetv.com, www.vfps.ru, www. skipperclub.ru and many others.

Radio «RELAX FM»

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Our audience consists of socially active, well-educated people with high income.

They are fond of active and healthy way of life: men, women, teenagers, sportsmen and fans of extreme sports and aquatic recreations.

Core of our target audience being men in 30+ age group, interested in self-exploration and discovering the world.

Audience of OCEAN-TV

Audience survey* shows the following facts: · OCEAN-TV is interesting for 51% of women and

63% of men in the survery

· 81% of respondents have a car · 47% of respondents have or plan to have a water vehicle · 39% of respondents spend their holidays on water

* Survery was carried out by OCEAN-TV analysts in November-December, 2007. Selection consisted of 1000 respondens in Moscow

Audience survey

Age (in years)

26% 29% 26%

10%

6%

3%

75%

19%

6%

60% 62%

3% 6%

29%

Education Employment status

28%

24%

9% 9% 9%

6% 6%

3% 3% 3%

Before 16 16—24 25—30 50 and more Nonworking Working more than 30 hours a week Working less than 30 hours a week Unfjnished secondary education Higher education Secondary education / Special secondary Doctor of Science Academic degree Other Creative professions Education Advertisement Business Production Management Finance Mass Media Service

Profession Office

Qualifjed specialists Temporary unemployed Average executives

3%

48%

1 4 %

7% 7%

2 1 %

Unit managers Top managers 30—40 40—50 Company

• wners

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«OCEAN-TV» ofgers a unique opportunity on a screen market. The TV channel has a distinguished features of diverse programs and visual attractiveness of its content. Due to possibility of in-house production and our

• wn producing and editorial resources OCEAN-

TV can make program products partially or completely brand-oriented. OCEAN-TV helps its viewers to develop humanitarian and ecological thinking as well as positive outlook. OCEAN-TV gives a possibility to expand perception and acquire new

knowledge about the world.

«OCEAN-TV» discovers infinite facets of the water world, trying to find a harmony between a man and water environment.

Our advantages

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«OCEAN-TV» HEAD OFFICE: 125371, Moscow, Volokolamskoe highway 103 Tel./fax: (495) 783 47 10; e-mail: info@ocean-tv.su www.ocean-tv.su