SLIDE 1
INSPIRING INFLUENCERS are they? WE WANT TO DO SOMETHING WITH - - PowerPoint PPT Presentation
INSPIRING INFLUENCERS are they? WE WANT TO DO SOMETHING WITH - - PowerPoint PPT Presentation
INSPIRING INFLUENCERS are they? WE WANT TO DO SOMETHING WITH INFLUENCERS Every project kicko ff ever. Est. 2018 BEEN THERE, DONE THAT UGC market story coordina- In fm uencer Summit takeovers tion campaign blog driven instameet
SLIDE 2
SLIDE 3
SLIDE 4
SLIDE 5
BEEN THERE, DONE THAT
blog articles story takeovers «hire & shoot» campaign driven activities PR support joint actions with partners market coordina- tion instameet
Infmuencer Summit
UGC
SLIDE 6
SLIDE 7
- 1. Inspiration only
- 2. User fjrst
- 3. Act in concert
- 4. Do it, but do it right
- 5. Controlled success
Switzerland Tourism Social Media Strategy
SLIDE 8
THE GOOD
SLIDE 9
THE GOOD
SLIDE 10
THE GOOD
SLIDE 11
THE BAD
SLIDE 12
THE BAD (not Switzerland Tourism)
SLIDE 13
THE BAD (not Switzerland Tourism)
SLIDE 14
THE BAD (not Switzerland Tourism)
SLIDE 15
NOT BAD, BUT CHALLENGING
Who decides
?
Who pays
?
Who has the knowledge
?
Who organizes
?
Who critizes
?
Who gets the KPI
?
Who pushes forward
?
SLIDE 16