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INSIDE MY ENTREPRENEURSHIP CLASSROOM
Heidi M. Neck, Ph.D. Jeffrey A. Timmons Professor of Entrepreneurship USASBE President hneck@babson.edu / @ProfNeck
INSIDE MY ENTREPRENEURSHIP CLASSROOM Heidi M. Neck, Ph.D. Jeffrey - - PowerPoint PPT Presentation
INSIDE MY ENTREPRENEURSHIP CLASSROOM Heidi M. Neck, Ph.D. Jeffrey - - PowerPoint PPT Presentation
INSIDE MY ENTREPRENEURSHIP CLASSROOM Heidi M. Neck, Ph.D. Jeffrey A. Timmons Professor of Entrepreneurship USASBE President hneck@babson.edu / @ProfNeck My Course: Entrepreneurship & Opportunity BLANK SHEET OF PAPER REQUIRED Step 1
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BLANK SHEET OF PAPER REQUIRED
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Step 1
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Step 2
Fold once
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Step 3
Fold again
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ENTREPRENEURSHIP?
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Using “stuff” to create something Putting together pieces of a jigsaw puzzle
YOU CHOOSE…
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Using “stuff” to create something Putting together pieces of a jigsaw puzzle
YOU CHOOSE…
Managerial Mindset Entrepreneurial Mindset
STUDENTS NEED BOTH!
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Small actions Iterative Experimentation Embrace & leverage failure Collaborative Big planning Linear Optimization Use existing data Avoid failure at all costs Competitive Unknowable Knowable
MANAGERIAL ENTREPRENEURIAL
Random at times Systematic Collect real data
Get Data – Plan – Act Act – Learn – Build
PLAN TO ACT ACT TO LEARN
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Puzzles may be more satisfying, but the world increasingly offers us mysteries. Treating them as puzzles is like trying to solve the unsolvable – an impossible challenge. But approaching them as mysteries may make us more comfortable with the uncertainties of our age.
Greg Treverton Director of the RAND Center for Global Risk and Security
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Entrepreneurial Thought & Action Design Thinking 1 Design Thinking 2 IdeaLab Starting from Nothing Entrepreneurial Fit Business Model Generation Value Propositions & Customers Market Tests & Experimentation Rocket Pitch Customer Validation & Prototyping Resource Networks
- Act. Learn.
Build. (aka Failure) Entrepreneur Panel: The Plunge Decision Feasibility Blueprint
= mindset building = feasibility = self-awareness = idea generation
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“Good teaching is about having students answer questions or solving problems that they find intriguing, interesting, or beautiful.”
- Ken Bain, author of What the Best College Teachers Do
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Select Topics Challenge (provocative question)
Idea Generation How might we better develop our creative self? Design Thinking How might we create solutions to meet the needs of customers? Market Tests and Experimentation How might we design and run simple market tests to evaluate promising opportunities? Business Models How might we design effective business models to create, deliver, and capture value? Networks How might we develop our network with purposeful intention so it can be a resource to purse new ventures? Bootstrapping How might we pursue a venture with very limited resources? Pitching Your Idea How might we communicate our ideas effectively, confidently, and passionately to elicit a positive response to a call to action?
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THE TIME IS NOW FOR ENTREPRENEURSHIP SCHOLARSHIP TO BE MORE INCLUSIVE AND TO TREAT THE OTHER HALF OF OUR PROFESSION, THE TEACHING HALF, AS HAVING EQUAL POTENTIAL FOR SCHOLARLY ACHIEVEMENT.
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2017 2014 FOR EDUCATORS FOR STUDENTS
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January 15-19, 2018 Babson College Massachusetts, USA
Elevating the art and craft of teaching entrepreneurship.
How one teaches is just as important as what one teaches.
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