? Innovation Entrepreneurship What is Creativity? Creativity is - - PowerPoint PPT Presentation

Innovation Entrepreneurship

?

Innovation Entrepreneurship

What is Creativity?

 Creativity is the ability to generate original

ideas

 But novelty is not enough  Creativity must be

Appropriate to the situation and problem

 Creativity is the connecting and rearranging

• f knowledge

In the minds of people who lead

themselves

To generate new, often surprising, ideas

that can improve quality of human life

We Are All Creative

 Individuals are unique in terms of capacities

Each has different ways of expressing

Talents Knowledge Values Interests

 All have capacity to be creative

But express this potential differently

 We become creative with our own unique blend of

the 4 styles  Visioning  Exploring  Experimenting  Modifying

Arenas in which People are Creative

 People are inherently creative  People do not recognize when or how they are

being creative

 They fail to recognize the many opportunities for

creativity that arise in their jobs on a daily basis

 People can channel their creativity in seven

different arenas

Idea creativity Material creativity Organization creativity Relationship creativity Event creativity Inner creativity Spontaneous creativity

Capacity, Mode and Expression

Talents Knowledge Values Interests

Idea creativity Material creativity Organization creativity Relationship creativity Event creativity Inner creativity Spontaneous creativity

Visioning  Exploring  Experimenting  Modifying

Are We

As creative as we want to be?

• r

As often as we want to be?

Three Components of Creativity

Motivation

General Characteristics of Ordinary Thinking

 Our thoughts follow one from another or are related

to one another

Our thinking has structure

 Ordinary thinking depends on the past

Our thought exhibits continuity with the past

 Knowledge and concepts direct ordinary thinking  Ordinary thinking can be influenced by

environmental events

Our thought is sensitive to environmental factors

Everyone takes the limits of his/her

• wn vision for the limits of the world

Thinking Without Thinking

Read these words CIRCLE SQUARE TRIANGLE RECTANGLE TRIANGLE SQUARE CIRCLE

RECTANGLE

Now, say the shape, NOT the name of the word Read these words TRIANGLE SQUARE CIRCLE

RECTANGLE

Thinking Without Thinking

CIRCUS SQUASH TRIPLET

READING

And finally, say the shape, NOT the name of the word Again say the shape, NOT the name of the word

RECTANGLE CIRCLE SQUARE

TRIANGLE

Automatic Processing vs Effortful Tasks

 Speed Processing Theory Interference occurs because words are read

faster than shapes are named

 Selective Attention Theory Interference occurs because naming shape

requires more attention than reading words

 Response Competition Theory Interference occurs because the normal, that

is, more dominant, response to a word is to say its name

N U M E R A L S A L P H A B E T S

Equal? Parallel?

How Many Spirals?

How Many Legs Does This Elephant Have?

Two-Faced

Looking with Creativity

The Art of Seeing

 Interchangeable lenses

Normal focal length: perspective similar to

eye

Telephoto lens: make distant objects near;

also focus on one part of scene

Wide-angle lens: take in more of the scene,

emphasize distance between objects

 Lens selection enables framing the subject in a

number of interesting and creative ways

The Art of Seeing …cont

 Manipulation of elements like

Lighting Image exposure Angle

to compose highly creative photographs

 Shooting pictures is a numbers game

The best way to come up with one great

image is to shoot many photographs

 During shooting, it’s hard to envision which

combination will yield the best images

The Art of Seeing …cont

 Creativity is all about the art of “seeing”

Looking at situation as everyone else, but Seeing something different

 A problem may need

Focus on a specific aspect Widening our mental perspective

 Taking a mental “walk” around the problem

• r opportunity to view it from multiple

perspectives

George Mistral’s Way of Seeing

 Taking walk in the forest  Burrs sticking to his clothes and dog’s fur  Examined under microscope

hundreds of "hooks" that caught on anything

with a loop, such as clothing, animal fur, or hair

 saw the possibility of binding two materials

reversibly in a simple fashion

if he could figure out how to duplicate the

hooks and loops

 Originally people refused to take him, and the

idea, seriously

George Mistral Fastens Things

 Tried cotton

Did not work well

 Explored synthetic materials  Discovered nylon, when sewn under infrared light,

forms hooks that were perfect for the hook side

• f the fastener

found that nylon thread, when woven in loops

and heat-treated, retains its shape and is resilient

 Mechanizing the process took 8 years  Obtained patent in 1955  Announced “Zipless Zipper”

The Tortuous Path

Doing ng again ain

New Creation

Three Components of Creativity

Motivation

Support and expand these very small businesses, and that help many overcome their poverty. Much to Yunus' surprise, the basket weavers actually paid off the loans -- and

• n time too. He then

moved from one village to the next, finding all sorts

• f entrepreneurial

projects to fund. Grameen Bank for microcredit Nobel Peace Prize in

• 2006. Loans to

nearly 7 million poor people in 73,000 villages in Bangladesh.

The Grameen model moved on to more than 100 countries worldwide and helped millions

Thank You