Innovation a Strategic Success Factor for Evonik Forum Chemical - - PowerPoint PPT Presentation

Innovation – a Strategic Success Factor for Evonik

Forum Chemical Industry Tokyo, September 30, 2015

• Dr. Ralf Mayer, Evonik Japan

Evonik – a global leader in specialty chemicals: key figures 2014

2

Employees December 31, 2014

33,412

14.5 %

Profitability (adjusted EBITDA margin)

€1.867 billion

Adjusted EBITDA Return on capital employed (ROCE)

12.3 %

€12.9 billion

sales

Evonik Industries AG Global presence

3

Production sites in 25 countries, active in over 100 countries, worldwide investments.

Production & R& D/ TS Sites Sales

Tsukuba: HQ Tokyo:

Evonik Japan Daicel-Evonik Nippon Aerosil

• DSL. Japan

Evonik Japan Tsukuba Plant & Research Center

Yokkaichi Plant:

Nippon Aerosil

Osaka:

Evonik Japan, Daicel Evonik, Nippon Aerosil

Aboshi:

Daicel-Evonik

Ako:

• DSL. Japan

Evonik Group in Japan

Sales * ¥30.8 billion Employees ~400 Plants 4 Laboratories 4

• 4 -

Evonik Japan, your local global partner

Actively supporting the Japanese Industry since 1966 2015

Nippon Aerosil

Daicel Evonik

DSL

Evonik Japan

Evonik Japan

1966 1969 1970 1989 2003

• 5 -

Broad range of applications for Evonik products - examples

• Innovation cycles are becoming ever shorter
• Innovation challenges are becoming more complex
• New global competence centers are springing up
• The availability of raw materials is being shifted
• Demands for sustainability are on the increase

Drivers for (Open) Innovation

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Evonik is one of the most innovative companies in the world. Smart Creatives Innovative Environment Stimulating Culture Convincing Strategy Innovation Targets Fostering Entrepreneurship and Incubators Open Innovation Portfolio Management

Winning Points

Leading innovation

The Leading Innovation Initiative – Our Innovation Journey

Major innovation areas

Medical technologies Biotechnology Electronic materials Food & Feed ingredients Cosmetic ingredients New catalytic processes Membranes Composites Growth fields Technologies

9

Open Innovation begins internally: “Ideation Jams” and “Seek & Solve”

Evonik Seek&Solve:

• Social business media based virtual community
• R&D experts, technicians, engineers,

marketing,....

• Requests (problems, questions, needs) are

posted for discussion in individual blogs

• Time to solve depends on seekers decision
• Solutions & answers can be discussed and

matured

• All results are owned by the seeker

Intensive cooperation with academia globally as source for innovation

Synthesizing methionine: What‘s possible after 70 years of R+D? 60 deans 100 selected professors > 10 proposals 3 winners!

• Repeated globally

Evonik meets Science conferences:

• Platform to exchange ideas and discuss

emerging areas of applied science with academia

• Germany, USA, China, Japan

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Differentiating Collaborating Branding Recruiting

Strong partnership and high visibility for university relations

12

From strategic research to business: New materials for printable electronics

• Replace vacuum based coatings by solvent

based coatings (cost reduction process and capex)

• Performance (mobility, stability) of Evonik materials far better than a-Si
• Open up the growth market for TFT displays (LCD, OLED)

Transistor Touchpanel

Successful innovation: choosing the right cooperation partners

Cooperate to Innovate: Developing a new Air-Treatment system in Japan

• Machine system

development

• Validation,

demonstration and commercialization

• Access to market
• Optimum system

integration and promotion

• Energy consumption

assessment

• Total solution provider
• Idea proposal
• Concept verification
• Academic studies
• Chemical development
• Synthesis route
• Commercial production

capability

Machine Manufacturer Energy Company University

Summary: Successful innovation cannot be left to chance

• 1. to focus on value creation
• 2. to act in diverse, global network
• 3. to consider short and long term needs
• 4. to exploit external knowhow and insights („open innovation“)
• 5. to accept an open ended, adaptive approach
• 6. the right culture and commitment of everybody

Innovation needs: