Innovate Forward Research Innovation and Commercialization Dr. Paul - - PowerPoint PPT Presentation
How to Evaluate your New Ideas Innovate Forward Research Innovation and Commercialization Dr. Paul F. Smith Vice President Xerox Innovation Group March 22 nd , 2012 1 Xerox research global footprint Xerox Research Centre Europe Xerox
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Innovate Forward Research Innovation and Commercialization
Vice President Xerox Innovation Group March 22nd, 2012
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Xerox Research Centre Europe Xerox Research Centre of Canada Fuji Xerox Japan Palo Alto Research Center Xerox Research Center Webster Xerox Research Centre India
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Technical Highlights
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Capture Evaluate Decision Assess
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1 Full Legal Name (First, Middle, Last) of submitter Employee No. Xerox Outside Phone No. Electronic Mail Address Organization (Unit/Div./Dept./Section)
Budget Center 2 Full Legal Name (First, Middle, Last) of submitter Employee No. Xerox Outside Phone No. Electronic Mail Address Organization (Unit/Div./Dept./Section)
Budget Center Descriptive title of invention Name & or Number of Xerox Program (if any) Outside funding
YES (Indicate source of outside funding)
NO Was any portion of the invention developed outside the US?
YES (Indicate where)
NO Any foreign filing considerations, i.e., would we want to market this invention outside the US? YES (Indicate where)
NO
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Describe the problem: How was this problem tackled before your invention? Summary of the invention: Describe briefly what the invention is and how it works in 5 –8 lines. Related concepts: Check the Xerox Patent database at Also check the ID summaries (available from the same web site) and all patents (not just Xerox ones). What have you found in a data base search of the topic? Give patent or ID number of the most relevant items. Prototype: Has a model, a prototype, or experiment of the invention been built, made, run or tested? Yes No Detect ability: Would the invention be readily detectable in an other company's product or service? Yes
No
Xerox product: Is the invention used by Xerox or is there a definite plan for use in a future product(s)? Yes No If so, please identify the program(s) or product(s), and introduction dates. Disclosures: Has this concept been disclosed to vendors, consultants, outside parties, partners, etc.? Indicate the date(s) of any previous or planned future disclosure external to Xerox, and identify the type of disclosure (by agreement, demonstration, paper or presentation given, market probe, published article, etc., and if convenient, please provide a copy of the agreement, paper or article). Opportunity for licensing revenue: Who could be interested in it? How is this better than alternatives?
Describe your invention: Describe how to make and use the invention and its novel embodiments. Cover the process, method, materials with sketches, flow charts, usage, etc. What are the advantages of your invention for Xerox?
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Idea Patent Application Decision
L E G A L
Patent Management
3+ rating
≤2 or hold rating
D-File &
Patent App Filed
Assignment to Patent Counsel OGC Patent Status Monitored Invention Disclosure Technical Advisory Panel (TAP) Office of General Council (OGC) Docket No. Assigned
≤2 or hold rating Patent Counsel works with Inventor
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Define / Refine the product or concept Customer Feedback
“If I had asked people what they wanted, they would have said a faster horse” Henry Ford
Identify “Enabling Technology Advances” (ETA’s)
technology that must be proven to ensure success
are known OVERALL GOAL : Generate enough information on the critical parameters to enable an informed / unbiased decision
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Resourcing
Network (XTIN)
research)
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The Home Run – Avoiding the Approach! Use design of experiments to ensure a scientific approach (Design for Lean Six Sigma) Need to define the latitude of the idea. Single points are not enough to claim success Note: Joe Carter scored the home run, but it was the people who got the singles onto base that gave the winning runs. Just a home run would have tied the game 6 - 6 !
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The TRL Process
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“The greatest barrier to success is the fear of failure” Sven Goran Eriksson Team success is based on the team getting the data needed to make a decision in the time period – NOT
Creates a different way of thinking about the project – a decision to stop is not related to failure. Celebrate the decision whether Go or No Go based
necessary data. OVERALL – Make a fast, accurate, results based decision
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Capture Evaluate Decision Assess Celebrate the way the team worked
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