Industry Engagement: Trade Sectors Bureau Kyle Nunas Director, - - PowerPoint PPT Presentation

Industry Engagement: Trade Sectors Bureau

Kyle Nunas Director, Aerospace, Automotive, Defence and ICT

About the TCS

The role of the Trade Sectors Bureau

The Trade Sectors Bureau

Provide sector expertise in 22 priority sectors:

Specialist teams for large sectors ( Aerospace, Clean Technology, ICT, Life Sciences); Smaller teams for others (leverage associations & other partners).

Continuous engagement with industry. Manage funding and programs supporting clients via sector associations and posts. Knowledge support, knowledge transfer and training of trade commissioners.

About the TCS

Why we engage with industry:

Objectives

Provide strategic guidance to our network of trade commissioners in 161 cities worldwide and to our offices in Canada. Provide direct and indirect support for clients and partners. Provide trade commissioners with knowledge support, retention and transfer. Align our efforts with industry priorities.

About the TCS

Overview of how we engage with industry:

Industry Engagement

Advisory Groups (sector specific)

• Private sector advisory group members

Senior Industry Advisor Roundtable Discussions

• Experienced, senior-level private sector executive
• Targeted discussions with Advisory Group and other private sector members

Client Outreach

• Targeted outreach with TCS clients

The CTA Initiative The CTA Initiative About the TCS

The history of the trade sectors bureau

History

Global Practice Lead Advisory Board Annual meeting

2007: shift to an industry engagement model

Industry expertise Market research center International business opportunities center (trade leads)

The CTA Initiative The CTA Initiative About the TCS

2015: shift to a more flexible, fluid and continuous model

Current Model

Direct support for sector officers Senior Industry Advisor Roundtable discussions Outreach to TCS clients Advisory Group virtual meetings

About the TCS

This has enabled us to include additional stakeholders…

Broader Scope

…and consult on a wider range of issues.

Associations Other Government Departments Accelerators and Incubators Additional Companies Policy issues Emerging trends identification Feedback on TCS activities Urgent issues

• f the day

The CTA Initiative The CTA Initiative About the TCS

Empowering us to provide the TCS network with value added products with enhanced credibility from industry:

Enhanced Credibility

Strategic business planning guidance Funding guidelines Canadian capabilities Subsector webinars Detailed subsector guides Client analysis of CRM

About the TCS

The feedback has been overwhelmingly positive:

Positive feedback

Trade commissioner feedback: “products have increased

• verall knowledge and confidence.”

Industry feedback: “realistic and actionable approach.” Sector group feedback: “higher confidence that expertise reflects reality of Canadian landscape.”