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Incorporating stakeholders perspective in building and scaling up of MBA (E&FB), NMIMS Presented at 10 th IMC Conclave, New Delhi 2 nd August 2019 Presenter Prof. Seema Mahajan Professor-Entrepreneurship & Family Business Director,


  1. Incorporating stakeholders perspective in building and scaling up of MBA (E&FB), NMIMS Presented at 10 th IMC Conclave, New Delhi 2 nd August 2019 Presenter Prof. Seema Mahajan Professor-Entrepreneurship & Family Business Director, School of Entrepreneurship & Family Business Management, NMIMS, Mumbai)

  2. Vision To become a prominent school for Entrepreneurial and Family Business focused education and practice. Mission To empower next generation entrepreneurs by imparting quality education and thought leadership in Entrepreneurship and Family Business domain.

  3. Pedagogical Challenges (Initial Years Of Learning)

  4. We realized soon… Their objectives of Students were with Their expectations in class learning were completely different aspirations and from faculty different. application-oriented. The relevance of each subject was seen from their business perspective. Hence, they were more focused and wanting to learn each subject keeping their own businesses in mind, and they were here to sustain and scale their businesses.

  5. It was Important for us to- Understand Indian Businesses – Convincing families of new Build credibility of the programme their value system and pedagogy and relevance of with subject expertise functionality. education. Create a dedicated faculty pool Realize the emerging field of study Develop faculty orientation towards towards entrepreneurship & SMEs & Family Run Businesses (Niche Offering) family business focusses education

  6. Key Stakeholders

  7. Key Stakeholders SVKM NMIMS Parents/Alumni Faculty/Staff University Students members (Family Businesses) (Eco-system) State of Art Network of A full time Programmes Campus, Well Family dedicated faculty Equipped Include: Businesses based of over 70 Classrooms, through a members (SBM & Bloomberg MBA (E&FB) E&FB) along with 4000+ Terminal, ATAL IMBA (E&FB) a large pool of strong alumni Incubation WFMBA (E&FB) visiting faculty base Centre

  8. Pedagogical Initiatives ( Stakeholders Involvement)

  9. Actions Taken Understanding Families After selection, presentation to Addressing each student one- (businesses along with parents and students together. to-one before admissions. students) Through this, we became Our active involvement, Family Business (Parents integral part of the family and informally and formally in were able to identify and define Network) various family forums. change. Peer Group Learning It became learning exercise and Active involvement of alumni in direct mentoring from their own Program (PGLP) almost every forum-right from seniors and industry experts. admissions to course designing (Current students getting 4000+ alumni access for Internship, Business Collaboration and Industry and delivery. Exposure)

  10. • Started Involving Parents and Alumni • Industry forums for family business specific issues : (Family Business Network) • Inspirus • Alumni Interactions (Across the year over various forums) • Bombay Business Conclave (BBC) • Family Networking Meets (Twice a year at NMIMS Mumbai Campus) • Focused Learning Modules : • Family Business and I • Started understanding students family • The CEO businesses (Real Estate, Trading, • Doing business with government and local Manufacturing, Retail, Logistics, Contracting, Education, Franchisee authorities • Managing Family Conflicts Management etc.). • Approach: “Understand not just the • Understanding Family Business Challenges : student but also the Family” • Parent Series • Student-School Fit (Objectives & Expectations) • Case Series • Family-School Fit (Objectives & Expectations) • Caselets

  11. Three layer process for achieving Academic Excellence at PDSE&FBM Student Mapping Faculty Mapping School Mapping

  12. Student Mapping • Foundational • Strategic Expose Expand Courses Involvement • (PGLP) Customized • Independent Study reading material • Courses (CIS) Project Initiation • Value Added • International Exposure • Project Fulfillment Modules (VAM) • Familiarity with • Family Business Ready • Bringing alumni Family Business Inform Elevate Issues expertise to • Individual & Group classrooms. mentoring

  13. Faculty Mapping • Focused learning module development • Consultancy Facilitation Fulfillment Projects/MDPs • Faculty development Orientation • Academic Research towards E&FB (Cases) • Co-learning • Faculty-Student • Faculty performance among team • Faculty Development engagement (Mentorship) tracking Initiatives • Contribution to • Exposure to National School’s development Familiarization Involvement & International visits

  14. School Mapping • International level • Case Research Industrial Connect Policy Advocacy E&FB module Development • Working Paper Series development • CIS, Projects, • MDPs and Consulting Value Added assignment Modules development • Representing at Family • Industry-School development Business Councils & Forums Linkages (Knowledge Partnerships) Pedagogical Research & Capacity • Inspirus & Bombay Business • Global academic Initiatives Building Initiatives Conclave initiatives to create industry-academic connect in linkages E&FBs

  15. Academic Initiatives Adoption of best Individual & Program practices in programs Personalized monitoring Restructuring implementation & of students evaluation • • Structuring course outlines and Master Planner Preparation • Individual &Group term projects • lecture delivery as per E&FB Multiple forms of exposure: • Mandatory to pass focussed Through Core foundational relevance (AoL Mapped) learning modules • Research on International courses, E&FB niche courses, • Focus on Student Immersion and modules on E&FB for Individual projects, Team Experiential learning referencing exercises, CIS, focussed modules • PGLPs support for family • Global Linkages through and PGLP exposures. business & corporate immersions • Focused learning components International industrial trips and through SIPs. (delivered by Industry experts) exchange

  16. Academic Collaborative Efforts: International Visitors to our School (2018-19) Minister of Trade & Tourism- Belgium Minister of Trade- Spa in Chamber of Commerce-Italy

  17. Domain Experts visited PDSE&FBM (2018-19)

  18. Domain Experts who have given talks to our students Name Organization Designation Mr.Narendra Panjwani Times of India Editor Mr. Rajeev Nair Kaya Skin Care CEO Mr. Ajay Aggarwal KPMG Associate Director Mr. Ajeet Khurana ZebPay CEO Ms. Rashmi Bansal IIM-Ahmedabad Alumni Best Selling Author Mr. Rakesh & Mrs. Rashmi Verma Map My India Founders Mr. Shrey Aggrawal Belgian Waffle Company Founder Mr. Gaurav Mehta Quiddich Drones Founder Mr. Raj Shamani Shamani Group CEO Mr. Ramesh Damani Investment Guru Investment Guru Mr. Kaustubh Sonalkar Essar HR Head Mr. Prabhakar Tiwar IIM Bangalore (Marketing Gold Medalist) IIM-B Alumni Mr. Pawan Joseph Aditya Birla Group Wealth Management Mr. Kunal Shah Bharat Machine Tools Director

  19. Name Organization Designation Mr. Karan Chugh 7 Heavens Founder Mr. Dara Singh Alumni-PDSE&FBM (MBA) Mr. India Miss Sana Dua Miss India (Runner Up) Miss India (Runner Up) Mr. Hardy Alexander Triune Global Founder Mr. Raunak Mundra PDSE&FBM Alumni CEO Mr. Vinayak Dhingra Alumni-PDSE&FBM (MBA) Jewellery Business

  20. International Initiatives • Yearly Industrial International Trips • Industrial Trips planned and fixed for the academic year 2018-19: Two • Additional Industrial Trips planned to Italy and Spain (Coordination work in Progress) • Meeting with officials of Singapore management University for Linkages and IV • International Linkages (Term Exchange) • New initiative of school to send MBA & IMBA (E&FB) students in various international universities for a complete term. • Conversations with 20 universities/colleges in its preliminary stage. • Brief meetings with stakeholders from Italy (Term Exchange and International Trips). • Brief meetings with important stakeholders from Sheffield University for term exchange and faculty research collaboration at NMIMS Mumbai Campus.

  21. To ensure scaling up (Learnings from Belgium, Germany, Italy, Spain, China, Japan etc.) • Exposure to world-class business practices is done once in a year

  22. International Exchange Partners France France France Germany France United States Melbourne City

  23. International Visitors to our School Collaboration and Capability Development Minister of Trade & Tourism- Belgium Chamber of Commerce Minister of Trade- Spa in Team-Italy

  24. UK Switzerland UK Italy Italy In Progress

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