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In This Lesson " - - PDF document

Aug 21, 2022 381 likes •463 views

9/18/2013 DWHSA Online Course Lesson 8.2 Millennials Expectations and Habits In This Lesson "

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SLIDE 1

9/18/2013 1

DWHSA Online Course Lesson 8.2 Millennials’ Expectations and Habits

In This Lesson "

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Millennials – who are they?

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SLIDE 2

9/18/2013 2

Millennial brides/couples

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  • Oldest are 34, youngest are 13 - they'll be wedding/honeymoon

consumers for a long time

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SLIDE 3

9/18/2013 3

Millennial values

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SLIDE 4

9/18/2013 4

Millennial values

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How do Millennials buy?

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How do they plan DWs and honeymoons?

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SLIDE 5

9/18/2013 5

Where do they get their DW/H information?

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How do they find DW/H professionals?

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What about budgets?

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SLIDE 6

9/18/2013 6

Millennials tip # 1

Don’t market to the brides alone.

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Millennials tip # 2

Forget the “leave it to us” marketing messages.

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Millennials tip # 3

Communicate the “FUN” in DW/honeymoon planning.

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SLIDE 7

9/18/2013 7

Millennials tip # 4

Live where the Millennials live – online.

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Millennials tip # 5

Be authentic – and, be yourself!

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