in their perfect Massachusetts holiday Kirsty Dillury, Julie - - PowerPoint PPT Presentation
Ensuring Success wit ith Your UK Customer Overview of what the UK client is looking for in their perfect Massachusetts holiday Kirsty Dillury, Julie Greenhill & Sara Ellis, UK Office for MOTT Ensuring Success with Your UK Customer The
Kirsty Dillury, Julie Greenhill & Sara Ellis, UK Office for MOTT
1st Tier Target Audience 35 plus, mostly couples. Vacations with longer duration, greater spend in destination, higher level accommodation, dining, car hire. Appeal is growing with families of both young and more grown up
Massachusetts values 2nd Tier Target Audience Younger generation, may have visited MA as a child. May be part of study trip. Key drivers will be shopping, nightlife and soft adventure. Value for money accommodation and public transport will make MA attractive.
Small Island nation We travel from an early age We have to travel internationally for different experiences, landscapes & weather. Because of worldwide flight connectivity prices are good (on the whole!) Grey skies and dark nights! Nearly 80% of Brits have passports and use them regularly
Brits travelling to the USA feel safe and comfortable. No language barriers. Brand familiarity as they grew up with the destinations on TV, in movies, childhood visits etc. Brits like the diversity of experiences available in USA and the ease and value of trying something new. USA is considered excellent value, despite exchange rate. Key experiences that will be included in the vacation:
moderate families treating themselves during their vacation.
zip-line experiences
Breakfast included in the rate Tea / coffee making in the room Free Wi-Fi Restaurants and stores walking distance