In 2019, our media partners raised $38M for Childrens Miracle - - PowerPoint PPT Presentation
In 2019, our media partners raised $38M for Childrens Miracle Network Hospitals in the US Inspiring Communities To Take Action Listeners Donations are Listeners Listeners are have the result of the feel overwhelmingly positive
In 2019, our media partners raised $38M for Children’s Miracle Network Hospitals in the US
Listeners are
more willing to purchase products that support a cause
Source: NuVooDoo Study January 2019
Donations are the result of the emotional connections made with listeners Listeners have positive feelings about clients who participate in radiothon Listeners feel positively about their local station supporting a cause
Of consumers would tell others to buy products from a purpose-driven company. Of consumers would switch from a product they typically buy to a new product from a purpose-driven company. Of consumers say they would be more loyal to a purpose-driven company.
Source: 2018 Cone/Porter Novelli Purpose Study
Corporate Social Resp sponsi sibility
Operating in a way that benefits society and the environment
Purpose se Brand Strategy
Having a strong belief or commitment that guides how the company positively contributes to society
Source: 2018 Cone/Porter Novelli Purpose Study
Top Ways Americans Feel Companies Should Demonstrate Their Purpose
Br Brand Communications
Connecting to consumers emotionally through issues they care about