In 2019, our media partners raised $38M for Childrens Miracle - PowerPoint PPT Presentation

In 2019, our media partners raised $38M for Children’s Miracle Network Hospitals in the US

Inspiring Communities To Take Action Listeners Donations are Listeners Listeners are have the result of the feel overwhelmingly positive emotional positively more willing to feelings connections about their purchase products about clients made with local station that support a who listeners supporting a cause participate in cause radiothon Source: NuVooDoo Study January 2019

Driving Business with Purpose Top Ways Americans Feel Companies Should Demonstrate Their Purpose Of consumers would tell others to buy products 78% 89% Corporate Social Resp sponsi sibility from a purpose-driven company. Operating in a way that benefits society and the environment Of consumers would switch from a product Purpose se Brand Strategy 66% 85% they typically buy to a new product from a Having a strong belief or commitment that guides how the company positively contributes to society purpose-driven company. Of consumers say they would be more loyal to Brand Communications Br 79% 71% a purpose-driven company. Connecting to consumers emotionally through issues they care about Source: 2018 Cone/Porter Novelli Purpose Study Source: 2018 Cone/Porter Novelli Purpose Study

Power of Partnerships Brands Consumers Radio Cause