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Freekeh LIVCD Intervention and Impact This presentation is made possible by the support of the American people through the United States Agency for International Development (USAID). The content of this presentation is the sole responsibility
This presentation is made possible by the support of the American people through the United States Agency for International Development (USAID). The content of this presentation is the sole responsibility of the Lebanon Industry Value Chain Development (LIVCD) Project and does not necessarily reflect the views of USAID or the United States Government
Lebanon Industry Value Chain Development (LIVCD) Project
Lebanon Industry Value Chain Development (LIVCD) Project
Freekeh is a roasted green wheat.
At a certain stage of growth: Wheat spikelets are harvested, roasted, threshed and dried.
Lebanon Industry Value Chain Development (LIVCD) Project
Market size
team , major Lebanese processors purchase an estimate of 300 tons of freekeh from neighboring countries such as Syria and Egypt for the local market and export market.
to produce total of 20 tons in 2017.
increasing health trend in the world and need for ancient grains.
Lebanon Industry Value Chain Development (LIVCD) Project
Main challenges
1. Low freekeh yield from traditional wheat varieties especially in the arid areas 2. Absence of an appropriate post harvest process for freekeh 3. High cost of production of traditional freekeh process 4. Lack of quality and consistency of the end product preventing Lebanese Freekeh from being exported. 5. Absence of a local and international freekeh standard
Lebanon Industry Value Chain Development (LIVCD) Project
LIVCD interventions
yield in arid regions
competitive cost with increased margins to improve net income of cooperatives and farmers.
efficiency and quality of the post harvest process.
Lebanon Industry Value Chain Development (LIVCD) Project
FREEKEH VALUE CHAIN INTERVENTION
1-In partnership with LARI, LIVCD introduced a new variety of wheat (ICARACHA) to
increase yield.
1-PPP- Public private partnership with NI, LIVCD and local freekeh producers introduced new post harvest equipment(Roaster, dryer) 1-New Freekeh standard to be adopted by Codex Alimentarius. 2-Freekeh facts website 3-New market linkages with food industries
2015-2017 Axis 1
Market support
Axis 2
Aggregation + Processing
1-GMP &GAP training to farmers and women producers
Axis 3
Production
Lebanon Industry Value Chain Development (LIVCD) Project
TRADITIONAL VERSUS NEW FREEKEH PROCESS
Harvesting of green wheat
Farmers harvest local and new variety of wheat prior to maturity while the spikelet's are still green and the grain has high moisture content.
Drying & Roasting Process:
Traditionally harvested green wheat is spread on the side of the road before roasting to be sun dried for up to 24 hrs. LIVCD introduced new roasting machine that ensures consistent of roasting reducing contamination.
Lebanon Industry Value Chain Development (LIVCD) Project
Traditional Drying Process
TRADITIONAL VERSUS NEW FREEKEH PROCESS
Traditionally once charred, the roasted green wheat spikelet's are spread once again on the side of the road for them to be sun dried for up to 24 hrs. Using the new automated drier, Freekeh grains are sterilized and evenly dried at high temperature. The machine automatically stops the drying process once the preferred moisture content of the grains is reached.
New Drying Process:
Lebanon Industry Value Chain Development (LIVCD) Project
Cost of producing one dunum of Freekeh
Activities Cost-LBP Cost -USD
Seeds 13,000 8.6 Land rental 75,000 50 Ploughing + weeding 30,000 20 Fertilization 50,000 33.3 Labors for manual harvesting 80,000 53.3 Tools (bags, nylon sheets for sun drying) 30,000 20 Labors for roasting 45,000 30 Gas for running the roaster 30,000 20 Transportation from the field to the roaster 15,000 10 Transportation from the roaster to the threshing machine 15,000 10 Threshing 50,000 33.3 Transportation from the threshing machine to the dryer 10,000 6.6 Labors for drying 5,000 3.3 Gas for running the dyer 5,000 3.3
Total 453,000 301
Lebanon Industry Value Chain Development (LIVCD) Project
Wheat versus Freekeh-1 dunum Freekeh wheat
1 dunam = 200 kg 1 dunam = 400 kg Production cost for 1 dunam = $302 Production cost for 1 dunam = $160 Average cost of 1kg = $1.6 Average cost of 1kg = $0.4 Average selling price of 1kg = $4 Average selling price of 1kg = $4 Net income generated out of 1dunam = $480 Net income generated out of 1dunam: $160
Lebanon Industry Value Chain Development (LIVCD) Project
LIVCD impact on freekeh Value chain
Figure 1. LIVCD intervention impact on number of freekeh farmers and cultivated dunums in South and Bekaa Source: LIVCD records – Activity results, Processed Food Value Chain, September 2017.
Lebanon Industry Value Chain Development (LIVCD) Project
LIVCD impact on freekeh Value chain
Figure 2. LIVCD intervention impact on number of jobs impacted including women producers ”cooperative” who are also freekeh farmers Source: LIVCD records – Activity results, Processed Food Value Chain, September 2017.
60 women producers 72 women producers
Lebanon Industry Value Chain Development (LIVCD) Project
LIVCD impact on freekeh Value chain
Figure 3. Freekeh production and sales increase 2015-2017 LIVCD records – Activity results, Processed Food Value Chain, September 2017.
Lebanon Industry Value Chain Development (LIVCD) Project
Major Highlights
– Complete cost analysis of freekeh production for coops – Completed rebranding and nutrition labeling for 4 SME’s and cooperatives – Market linkages with processors – 4 Beirut based processors are purchasing freekeh from women cooperatives and SMEs. – Freekeh website (www.freekehfacts.com) – Support participation in trade shows in Lebanon – Completing Freekeh standard with LIBNOR
Lebanon Industry Value Chain Development (LIVCD) Project
– PPP: Public Private partnership with National Instruments. – Partnering with Mekatronico-a start up Lebanese company to design and execute the roaster and dryer. – Introducing new wheat variety for better yield and quality.
Major Highlights
Lebanon Industry Value Chain Development (LIVCD) Project
Axis 3: Productivity
– Helping farmers to Introduce new wheat varieties with high productivity, suitable for freekeh and tolerant to drought – Providing Good Agricultural Practices (GAP) training for farmers – Providing Good Manufacturing Practices (GMP) training for farmers and cooperatives – Developing Freekeh Nutrition Facts with processors – Developing Freekeh standard with LIBNOR
Major Highlights
Lebanon Industry Value Chain Development (LIVCD) Project
Recommendations
Introducing new equipment to Freekeh farmers and processors to reduce production bottlenecks
Lebanon Industry Value Chain Development (LIVCD) Project