Imagine a language learning platform that helps you remember every new word http://lexicum.net info@lexicum.net angel.co/lexicum
The problem with learning vocabulary
OTHER, 8% CONSUMING MEDIA, 5% REPEATING, 8% GAMES, 8% REPETITIVE WRITING, 53% FLASHCARDS, 27%
• What do learners use? • Dictionaries • Handwritten notes • Flashcards • What do teachers use? • Glossaries • Dedicated systems
• A solution has long been known • Spaced repetition • Leitner system Correctly answered cards Incorrectly answered cards
• How can we fix it with technology? • An online vocabulary book • Built-in dictionary • Stores all words • Generates exercises • No extra effort!
It’s simple! Look-up
It’s simple! + + Build vocabulary
It’s simple! Learn
• Next steps • For teachers • Gamification • Storing context information • Browser plugin
Model •B2C •€10 annual subscription •Free trial •Free for teachers
Starting point: B2B2C English learners in the UK 600,000 per year € 6m market
The way ahead Q3 - classroom module, sharing - 10k users Year end – 50,000 users (5% conversion: €25k) 2015 – 0.5m users (€250,000) 2016 – 5m users (€2.5m)
1.5 billion language learners > € 40 billion market Digital tools: growing at 15% per year
Graduated Emerge Education Raised €35k at €400k valuation Results: Beta on desktop and mobile 1,300 sign-ups 6,500 added words 25% growth per month
Content partnerships Other content sources
Trials in schools: Some of my 15 year olds liked that it looks serious and professional Viviana Perino, foreign language teacher I was looking forward to using the tool... for my students, and also for me Sandra Young, interpreter, translator, language tutor Just tried Lexicum and I absolutely LOVE it. Sleek, user-friendly, fantastic concept (and generally awesome.) Liên Hoàng, learner
Competition Potential: Current: Lingua.ly – Vocable Trainer – Broader Publishers language raised $500,000 100-500,000 Lack of Less platforms, less downloads learning focus, learning risk averse Poor dictionary and tools opportunities review, only one platform DuoLingo, RosettaStone, Biscuit Lack of focus, large opportunity costs
Founders: Dimitar Atanassov Stefan Kiryazov Martin Ruskov CTO CEO Product Manager Has lead 3 startups Built apps for Ed tech Phd. @ Motorola, PWC and UCL others Team: Volker Hirsch, Nickola Dragov, Maria Koleva, Vivien Chang, Advisor Marketer Designer Biz Dev
What do we need: € 200k for key hires •developer •marketer •marketing budget
will change the way the world learns vocabulary The journey has just begun. lexicum.net info@lexicum.net Twitter: @lexicum_net angel.co/lexicum +44 7792697654
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