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Nov 28, 2022 578 likes •817 views

Imagine a language learning platform that helps you remember every new word http://lexicum.net info@lexicum.net angel.co/lexicum The problem with learning vocabulary OTHER, 8% CONSUMING MEDIA, 5% REPEATING, 8% GAMES, 8% REPETITIVE

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Imagine a language learning platform that helps you remember every new word http://lexicum.net info@lexicum.net angel.co/lexicum

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The problem with learning vocabulary

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REPETITIVE WRITING, 53% FLASHCARDS, 27% GAMES, 8% REPEATING, 8% CONSUMING MEDIA, 5% OTHER, 8%

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What do learners use?
Dictionaries
Handwritten notes
Flashcards
What do teachers use?
Glossaries
Dedicated systems

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A solution has long been known
Spaced repetition
Leitner system

Correctly answered cards Incorrectly answered cards

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How can we fix it with

technology?

An online vocabulary book
Built-in dictionary
Stores all words
Generates exercises
No extra effort!

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It’s simple!

Look-up

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It’s simple!

+

Build vocabulary

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It’s simple!

Learn

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Next steps
For teachers
Gamification
Storing context information
Browser plugin

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B2C
€10 annual subscription
Free trial
Free for teachers

Model

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Starting point:

600,000 per year

B2B2C

€6m market

English learners in the UK

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The way ahead

Q3 - classroom module, sharing - 10k users Year end – 50,000 users (5% conversion: €25k) 2015 – 0.5m users (€250,000) 2016 – 5m users (€2.5m)

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Digital tools: growing at 15% per year

1.5 billion language learners

> €40 billion market

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Results:

Beta on desktop and mobile

6,500 added words 1,300 sign-ups

Graduated Emerge Education Raised €35k at €400k valuation

25% growth per month

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Content partnerships Other content sources

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Some of my 15 year olds liked that it looks serious and professional Trials in schools:

Viviana Perino, foreign language teacher

I was looking forward to using the tool... for my students, and also for me

Sandra Young, interpreter, translator, language tutor

Just tried Lexicum and I absolutely LOVE it. Sleek, user-friendly, fantastic concept (and generally awesome.)

Liên Hoàng, learner

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Competition

Current: Potential:

Vocable Trainer –

100-500,000 downloads

Poor dictionary and review, only one platform

Lingua.ly –

raised $500,000

Less platforms, less learning

pportunities

Broader language learning tools

DuoLingo, RosettaStone, Biscuit Lack of focus, large

pportunity costs

Publishers

Lack of focus, risk averse

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Volker Hirsch, Advisor Nickola Dragov, Marketer Maria Koleva, Designer

Founders:

Stefan Kiryazov CEO Has lead 3 startups Martin Ruskov Product Manager Ed tech Phd. @ UCL Dimitar Atanassov CTO Built apps for Motorola, PWC and

thers

Team:

Vivien Chang, Biz Dev

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€200k for key hires

developer
marketer
marketing budget

What do we need:

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The journey has just begun.

lexicum.net info@lexicum.net Twitter: @lexicum_net angel.co/lexicum +44 7792697654

will change the way the world learns vocabulary