Illegal Dumping Working Group and Communication Plan WMAC - - PDF document

2013-03-26 1

Illegal Dumping Working Group and Communication Plan

WMAC Presentation March 26, 2013

Overview

• Background
• Progress
• Communication Plan
• Next Steps

2013-03-26 2

Background

• Illegal Dumping Working Group started meeting in

October 2012.

• Members include staff representatives of:
• Area Municipalities
• Niagara Region staff in the Waste Management, Transportation

and Corporate Services Divisions

• Working Group goals are to:
• Increase awareness of illegal dumping in Niagara Region
• Establish reporting tools to make it easier for the public to report
• Ensure a consistent approach to dealing with illegal dumping
• Work towards reducing the occurrences, associated costs and

negative visual impact caused

• Meetings to be held quarterly

Progress

• Established Terms of Reference
• Identification of Hotspots
• Template to track costs/offenders associated with illegal

dumping activity

• Shared site for sharing information pertinent to the group

(minutes, agendas, references etc.)

• Public Engagement Survey – to obtain Niagara Region

residents opinions on illegal dumping activity

• Illegal Dumping Campaign – tentatively rolled out in the

summer of 2013

• On Line Reporting Tools for easy reporting of illegal

dumping

2013-03-26 3

Progress continued

• Anti-dumping signs proposed to be used in

hotspots throughout Niagara region.

Progress continued

2013-03-26 4

Communication Plan

• Goal of the plan is to increase the number of residents

reporting illegal dumping activities in the Region

• Methods of communication may include:

– On Line Reporting Tool – Social Media (Google, Facebook, Widget and local connect- through area Municipalities websites) – Regional/Local Communication (Region Website, Sherpa, Green Scene, Daily Apple etc.) – Local Print and Radio advertisements notifying of the Campaign (these will be limited for budgetary reasons) – Development of pamphlets titled “Your Responsibilities” and “Help Prevent..” to be handed out for quick reference

Next Steps

• Staff recommending to WMPSC the following:
• Area Municipalities adjust their current respective fine amounts for illegal dumping

to $500.

• Region and Area Municipalities include funding in their 2014 budget towards a

reward system for reporting illegal dumping.

• Proposed anti-dumping signs be approved.
• Region and Area Municipalities utilize consistent anti-dumping signage in hotspots

region wide.

• Niagara Region be authorized to manage calls in respect to the Illegal Dumping at
• ne number using the Waste Info Line at 905-356-4141 or 1-800-594-5542.
• A reward system be developed and implemented.
• Area Municipalities promote the Illegal Dumping campaign through their respective

websites.

• The report be circulated to area Municipalities for consideration by respective

Councils.

• WMAC invited to provide comments to Cheryl Crawley on

communication pieces by March 28

2013-03-26 5

Questions?